---
title: "Search terms — electric scooter - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/electric-scooter/search-terms"
last_updated: "2026-08-10T20:15:36.075Z"
locale: en
meta:
  description: "Niche score 69/100 · $45.7M/yr market · 40.5M searches/yr · $240.21 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $45.7M/yr market · 40.5M searches/yr · $240.21 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — electric scooter - Flapen"
---

# **electric scooter**

**Launch it**

A $45.7M/yr market growing +59.6% this quarter with returns at 2.1% — clears our launch bar.

Market size 100Growth 75Conversion 6Competition 91Returns 72Price range 7Avg price 40Brand share 69Review moat 58Quality gap 88

**Market size**

**Incredible****$45.7M**

$45.7M/yr · 40.5M searches

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+59.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,198.06**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$240.21**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$31.03–$1065.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms