---
title: "Electric Scooter — $45.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/electric-scooter"
last_updated: "2026-08-07T03:23:22.491Z"
locale: en
meta:
description: "Niche score 69/100 · $45.7M/yr market · 40.5M searches/yr · $240.21 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $45.7M/yr market · 40.5M searches/yr · $240.21 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Electric Scooter — $45.7M/yr Amazon US Niche (2026) - Flapen"
---
# **electric scooter**
**Launch it**
A $45.7M/yr market growing +59.6% this quarter with returns at 2.1% — clears our launch bar.
Market size 100Growth 75Conversion 6Competition 91Returns 72Price range 7Avg price 40Brand share 69Review moat 58Quality gap 88
**Market size**
**Incredible****$45.7M**
$45.7M/yr · 40.5M searches
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+59.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,198.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$240.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$31.03–$1065.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electric scooter is a $45.7M/yr Amazon United States market (40.5M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Launch it — 69/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric scooter market data**
- **Units sold / yr**
- **300K–400K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$72.1M–$96.1M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **34%**
- **Sponsored**
- **99%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**64%**
Top 20: 93%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**32%**
- Roinside17% - Aovowheel16% - VOLPAM12% - MAXSHOT10% - HopCycle9% - WERHY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +59.6% search growth over the last 90 days.
1.3M750KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/electric-scooter/trend)
## **Top electric scooter search terms**
- **electric scooter**19.0M/yr+67.2%0.3% conv. - **electric scooter adults**3.5M/yr+42.8%0.3% conv. - **e scooter**2.2M/yr+149.0%0.1% conv. - **scooter**3.8M/yr+28.8%0.4% conv. - **scooter for adults**2.5M/yr+28.9%0.3% conv. - **electric scooter with seat**937K/yr+63.7%0.1% conv. - **escooter**684K/yr+134.6%0.1% conv. - **adult electric scooter**875K/yr+50.2%0.4% conv. - **electric scooters**799K/yr+66.6%0.2% conv. - **electric scooter for kids**1.4M/yr+29.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/electric-scooter/search-terms)
## **Top electric scooter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$913K4%$1.8M6%$2.7M8%$3.7M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HopCycle Electric Scooters - Electric Scooter Adults 1200W/1000W/500W Motor 28/25/21/18 MPH Top Speed 10/8.5 Tires 28/25/23/21Miles APP Control E Scooter for Teens Black**HopCycle**$155.52**4.2★886 rev](https://www.amazon.com/dp/B0FJY2XC2D) [2**Aovowheel Electric Scooter for Adults Folding E Scooter with 350WMotor 19 Mph Top Speed Max 23 Miles Long Range 8.5Tires Commuting Scooters with Dual Brakes System APP**Aovowheel**$127.15**4.1★890 rev](https://www.amazon.com/dp/B0DQKG6GCG) [3**Roinside Pink Electric Scooter - 8.5 Solid Tires 350W Motor Up to 19 MPH&16Miles Long-Range Commuting Foldable E-Scooter for Adults with Dual Braking System and Smart App**Roinside**$160.46**3.9★640 rev](https://www.amazon.com/dp/B0FJFCX6FW) [4**Roinside Electric Scooter - 8.5 Solid Tires 350W Motor Up to 19 MPH& 16 Miles Long-Range Commuting Folding E-Scooter for Adults with Dual Braking System and Smart App**Roinside**$159.34**3.9★640 rev](https://www.amazon.com/dp/B0DNT8BC3Z) [5**Roinside Scooter for Adults- 8.5 Solid Tires/350W Motor 19 MPH Digital Display Up to 21 Miles Long-Range Commuting Folding E-Scooter for Adults with Dual Braking System App Control**Roinside**$167.51**3.1★51 rev](https://www.amazon.com/dp/B0GT3VG8ZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electric Scooter 350W Brushless Motor 19 MPH Top Speed & 15 Miles Range Lightweight Sport Scooter for Adults and Teens LCD Display APP Control Cruise Control**VOLPAM**$158.36**1,399 rev3w ago](https://www.amazon.com/dp/B0GDXNLCM1) [**WAWSCOTE Electric Scooters - Electric Scooter for Audlts 500W/1000W/1500W Peak Motor 18/28 Max MPH 21/25/28 Miles Range APP Control Lightweight Foldable E-Scooter**wawscote**$146.09**245 rev2mo ago](https://www.amazon.com/dp/B0GYDB6JGN) [**Roinside Scooter for Kids- 8.5 Solid Tires/350W Motor 19 MPH Digital Display up to 12 Miles Long-Range Commuting Folding E-Scooter with Dual Braking System App**Roinside**$78.81**20 rev3mo ago](https://www.amazon.com/dp/B0GWQZBT7X) [**VOLPAM Electric Scooter 350W/500W/800W/1000W/250W Powerful Motor & 19/22/ 9 MPH Top Speed 16-28-10 Miles Long Range Folding E Scooter Choice**VOLPAM**$163.73**1,004 rev3mo ago](https://www.amazon.com/dp/B0GWJLWQS6) [**VOLPAM Electric Scooter 350W/500W/800W/1000W/250W Powerful Motor & 19/22/ 9 MPH Top Speed 16-28-10 Miles Long Range Folding E Scooter Choice**VOLPAM**$163.95**1,004 rev3mo ago](https://www.amazon.com/dp/B0GWJ4TN4H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VOLPAM Electric Scooter 350W/500W/800W/1000W/250W Powerful Motor & 19/22/ 9 MPH Top Speed 16-28-10 Miles Long Range Folding E Scooter Choice**VOLPAM**$163.73**4.1★**▲ 128%**](https://www.amazon.com/dp/B0GWJLWQS6) [**WAWSCOTE Electric Scooters - Electric Scooter for Audlts 500W/1000W/1500W Peak Motor 18/28 Max MPH 21/25/28 Miles Range APP Control Lightweight Foldable E-Scooter**wawscote**$146.09**4.2★**▲ 128%**](https://www.amazon.com/dp/B0GYDB6JGN) [**VOLPAM Electric Scooter 350W/500W/800W/1000W/250W Powerful Motor & 19/22/ 9 MPH Top Speed 16-28-10 Miles Long Range Folding E Scooter Choice**VOLPAM**$97.88**4.1★**▲ 127%**](https://www.amazon.com/dp/B0GSWGYT21) [**Electric Scooter 350W Brushless Motor 19 MPH Top Speed & 15 Miles Range Lightweight Sport Scooter for Adults and Teens LCD Display APP Control Cruise Control**VOLPAM**$158.36**3.8★**▲ 127%**](https://www.amazon.com/dp/B0GDXNLCM1) [**HopCycle Electric Scooter - Electric Scooter Adults 1000W/500W Motor 25/21/18 MPH 10/8.5 Tires 28/23/21 Miles APP Control Dual Brake Long Range Electric Scooter for Gift Black-Red**HopCycle**$156.27**4.1★**▲ 127%**](https://www.amazon.com/dp/B0GSW124CR)
**~~View all trending →~~**
## **What buyers say about electric scooter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“the build quality feels excellent”*
**Value For Money**11%
*“Great buy”*
**Ease Of Use**9%
*“Ease of use”*
**Battery Life**7%
*“Battery lasts”*
**Fun/Entertainment Experience**7%
*“Fun for all”*
**Assembly/Installation**5%
*“Easily assembled”*
**Strength**4%
*“Pretty sturdy”*
**Durability**3%
*“its been very reliable so far”*
**Charging**3%
*“Charges easily”*
**Wheel Quality**3%
*“The wheels are solid”*
### **What buyers complain about **
**Durability**19%
*“Broke within a week”*
**Battery Life**13%
*“Bad battery life”*
**Quality-Overall**10%
*“Poor quality control”*
**Functionality-Overall**9%
*“DOES NOT TURN ON”*
**Value For Money**5%
*“To me a little too expensive”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Size-Overall**3%
*“Very large”*
**Assembly/Installation**2%
*“difficult assembly”*
**Charging**2%
*“Not charging”*
**Ease Of Use**1%
*“not user friendly”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**17%
**Defective Material/Parts**11%
**Battery Life**10%
**Advertised Vs Actual Product**7%
**Mechanism Issues**4%
**Value For Money**4%
**Durability**3%
**Charging**3%
**Noise Level**2%
## **Common questions**
- **Is electric scooter profitable to sell on Amazon United States?**
- The niche generates $45.7M/yr across 82 tracked products. 45 of 48 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Launch it (69/100).
- **How competitive is the electric scooter niche?**
- 33 brands and 69 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in electric scooter?**
- Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 2.1%.
- **When does demand for electric scooter peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the electric scooter niche?**
- Listings span $31.03–$1065.21; the average listing price is $240.21 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.
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