---
title: "El Salvador — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/el-salvador"
last_updated: "2026-08-12T00:27:24.862Z"
locale: en
meta:
description: "Niche score 57/100 · $62K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $62K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "El Salvador — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **el salvador**
**Worth a look**
Shows a sweet-spot price point ($32.06 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 82Conversion 6Competition 94Returns 31Price range 89Avg price 95Brand share 42Review moat 88Quality gap 67
**Avg price**
**Incredible****$32.06**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$8.88–$87.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****230.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+78.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$62K**
$62K/yr · 389K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, el salvador is a $62K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **el salvador market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$96K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#24,629**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **47%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**16%**
- Umbro39% - Fury17% - fox & fury11% - DFZ8% - VCM5% - 3N24% - Open — no brand owns it (14 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +78.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Sep · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/el-salvador/trend)
## **Top el salvador search terms**
- **el salvador jersey**94K/yr+178.5%0.3% conv. - **el salvador**144K/yr+22.9%0.2% conv. - **el salvador shirt**50K/yr+34.5%0.3% conv. - **el salvador soccer jersey**18K/yr+662.9%0.2% conv. - **camisa de el salvador**8K/yr+136.9%0.1% conv. - **camisas de el salvador para mujer**11K/yr+133.8%0.0% conv. - **camisa de el salvador para mujer**10K/yr+154.3%0.1% conv. - **camisas de el salvador para hombre**7K/yr+140.2%0.0% conv. - **camisa de el salvador para hombre**9K/yr+87.6%0.0% conv. - **camisas de el salvador**9K/yr+25.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/el-salvador/search-terms)
## **Top el salvador products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fury El Salvador Soccer Jersey 2XL - El Salvador Shirt - El Salvador Men/Women/Unisex Short Sleeve (as1 Alpha xx_l Regular Regular)**Fury**$25.72**4.4★62 rev](https://www.amazon.com/dp/B0BVY8PBDT) [2**Umbro Mens 25/26 El Salvador National Team Third Soccer Jersey Black Large**Umbro**$75.81**4.9★31 rev](https://www.amazon.com/dp/B0F6RCWCL2) [3**Umbro Mens 25/26 El Salvador National Team Third Soccer Jersey Black Medium**Umbro**$70.24**4.9★31 rev](https://www.amazon.com/dp/B0F6R1WKTT) [4**3N2 El Salvador Fan Shirt Breathable Lightweight Soccer Supporter Tee**3N2**$53.40**4.6★17 rev](https://www.amazon.com/dp/B0GTWN6WNH) [5**fox & fury World Heritage National Flag Soccer Jersey - 2026 Team Cup Mexico USA Germany Haiti Shirt - Men Women Unisex (US Alpha Medium Regular Regular Jersey - El Salvador)**fox & fury**$26.60**4.4★73 rev](https://www.amazon.com/dp/B0GKZXKFGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3N2 El Salvador Fan Shirt Breathable Lightweight Soccer Supporter Tee**3N2**$53.40**17 rev3mo ago](https://www.amazon.com/dp/B0GTWN6WNH) [**fox & fury World Heritage National Flag Soccer Jersey - 2026 Team Cup Mexico USA Germany Haiti Shirt - Men Women Unisex (US Alpha Medium Regular Regular Jersey - El Salvador)**fox & fury**$26.60**73 rev5mo ago](https://www.amazon.com/dp/B0GKZXKFGM) [**fox & fury World Heritage National Flag Soccer Jersey - 2026 Team Cup Mexico USA Germany Haiti Shirt - Men Women Unisex (US Alpha Small Regular Regular Jersey - El Salvador)**fox & fury**$26.90**73 rev5mo ago](https://www.amazon.com/dp/B0GKZ6PHH5) [**fox & fury World Heritage Nations Collared Soccer Jersey USA Split Polo Collar Flag Shirt 2026 Fans Cup Men Women Unisex (US Alpha Large Regular Regular Polo - Us/El Salvador)**fox & fury**$29.62**55 rev5mo ago](https://www.amazon.com/dp/B0GQR6S8LS) [**FYQZVI El Salvador Flag Purse Scarf Handbags for Women Scarfs Bags**FYQZVI**$8.88**140 rev9mo ago](https://www.amazon.com/dp/B0FVV87J67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**fox & fury World Heritage Nations Collared Soccer Jersey USA Split Polo Collar Flag Shirt 2026 Fans Cup Men Women Unisex (US Alpha Large Regular Regular Polo - Us/El Salvador)**fox & fury**$29.62**4.1★**▲ 29%**](https://www.amazon.com/dp/B0GQR6S8LS) [**3N2 El Salvador Fan Shirt Breathable Lightweight Soccer Supporter Tee**3N2**$53.40**4.6★**▲ 29%**](https://www.amazon.com/dp/B0GTWN6WNH) [**fox & fury World Heritage National Flag Soccer Jersey - 2026 Team Cup Mexico USA Germany Haiti Shirt - Men Women Unisex (US Alpha Small Regular Regular Jersey - El Salvador)**fox & fury**$26.90**4.4★**▲ 26%**](https://www.amazon.com/dp/B0GKZ6PHH5) [**Fury El Salvador Soccer Jersey 2XL - El Salvador Shirt - El Salvador Men/Women/Unisex Short Sleeve (as1 Alpha xx_l Regular Regular)**Fury**$25.72**4.4★**▲ 25%**](https://www.amazon.com/dp/B0BVY8PBDT) [**Umbro Mens 25/26 El Salvador National Team Third Soccer Jersey Black Large**Umbro**$75.81**4.9★**▲ 25%**](https://www.amazon.com/dp/B0F6RCWCL2)
**~~View all trending →~~**
## **What buyers say about el salvador**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“this shirt feels great and fits great”*
**Quality-Overall**18%
*“Good quality”*
**Design-Overall**10%
*“The design is cool though”*
**Weight Light**7%
*“The fabric is lightweight”*
**Soft Feel**6%
*“soft feel”*
**Advertised Vs Actual Product**4%
*“As Advertized”*
**Value For Money**4%
*“Great value”*
**Material Quality**3%
*“the material is breathable”*
**Breathability**3%
*“breathability”*
**Color**2%
*“The colors are very bright”*
### **What buyers complain about **
**Size-Overall**18%
*“The sizing also seems a bit off”*
**Touch/Button Controls**10%
*“would have liked the buttons to stay in longer”*
**Value For Money**3%
*“For $25, the value isn't there either”*
**Smell**3%
*“there was a faint synthetic smell”*
**Shrinkage Resistance**3%
*“she will need to shrink it a lot”*
**Print Quality**3%
*“the print quality is just okay up close”*
**Thickness**2%
*“The fabric is thin”*
**Length**2%
*“The length is very long”*
**Color**1%
*“I would have liked something more vibrant and colorful”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**10%
**Length**7%
**Chest Fit**6%
**Color**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shoulder Fit**2%
**Sleeve Fit**2%
## **Common questions**
- **Is el salvador profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 96 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +78.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the el salvador niche?**
- 20 brands and 40 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in el salvador?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Value For Money. The return rate is 4.5%.
- **When does demand for el salvador peak?**
- Demand peaks in Jun–Sep; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the el salvador niche?**
- Listings span $8.88–$87.19; the average listing price is $32.06 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.
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