---
title: "Edmonton Oilers — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/edmonton-oilers"
last_updated: "2026-08-12T00:27:17.833Z"
locale: en
meta:
description: "Niche score 39/100 · $16K/yr market · 98K searches/yr · $24.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $16K/yr market · 98K searches/yr · $24.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Edmonton Oilers — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **edmonton oilers**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 16Conversion 8Competition 79Returns 49Price range 85Avg price 95Brand share 28Review moat 95Quality gap 21
**Review moat**
**Incredible****95.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$24.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.99–$42.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 98K searches
According to Flapen's Amazon United States niche tracking, edmonton oilers is a $16K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **edmonton oilers market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$37K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#8,661**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 69%
**Open market**
**10%**
- ZHATS54% - Snuggie21% - Outerstuff5% - FOCO4% - 473% - New Era2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/edmonton-oilers/trend)
## **Top edmonton oilers search terms**
- **oilers**34K/yr-16.7%0.1% conv. - **edmonton oilers hat**20K/yr-5.7%0.6% conv. - **edmonton oilers**29K/yr-26.2%0.1% conv. - **oilers hat**8K/yr-35.3%1.8% conv. - **oilers merch**6K/yr-36.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/edmonton-oilers/search-terms)
## **Top edmonton oilers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snuggie Edmonton Oilers The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.97**4.5★40 rev](https://www.amazon.com/dp/B0FXYDS2MP) [2**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Edmonton Oilers)**Outerstuff**$17.12**4.7★38 rev](https://www.amazon.com/dp/B0G278M1Z5) [3**Edmonton Oilers NHL Officially Licensed Adjustable Snapback Hat Dakota Icon Team Color**ZHATS**$23.05**4.8★91 rev](https://www.amazon.com/dp/B0D9ZVQZXB) [4**FOCO NHL Mens Official Primary Logo Wordmark Performance Pullover Hoodie Sweatshirt (US Alpha Large Regular Regular Edmonton Oilers - Blue Edmonton Oilers)**FOCO**$37.53**4.3★59 rev](https://www.amazon.com/dp/B0FZMKSL9J) [5**Edmonton Oilers NHL Officially Licensed Hat Competitor Retro Diamond**ZHATS**$17.84**4.7★5 rev](https://www.amazon.com/dp/B0DCDQD1LC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mitchell & Ness Edmonton Oilers City Hook Snapback Adjustable Hat Cap - Cream/Brown (Cream/Brown Edmonton Oilers)**Mitchell & Ness**$36.15**1 rev5mo ago](https://www.amazon.com/dp/B0GLJTRNR1) [**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Edmonton Oilers)**Outerstuff**$17.12**38 rev8mo ago](https://www.amazon.com/dp/B0G278M1Z5) [**FOCO NHL Mens Official Primary Logo Wordmark Performance Pullover Hoodie Sweatshirt (US Alpha Large Regular Regular Edmonton Oilers - Blue Edmonton Oilers)**FOCO**$37.53**59 rev8mo ago](https://www.amazon.com/dp/B0FZMKSL9J) [**Snuggie Edmonton Oilers The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.97**40 rev9mo ago](https://www.amazon.com/dp/B0FXYDS2MP) [**Edmonton Oilers 9SEVENTY Stretch-Snap Hat**New Era**$35.84**0 rev12mo ago](https://www.amazon.com/dp/B0F9M3TJYD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snuggie Edmonton Oilers The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.97**4.5★**▲ 195%**](https://www.amazon.com/dp/B0FXYDS2MP) [**Mitchell & Ness Edmonton Oilers City Hook Snapback Adjustable Hat Cap - Cream/Brown (Cream/Brown Edmonton Oilers)**Mitchell & Ness**$36.15**5.0★**▲ 165%**](https://www.amazon.com/dp/B0GLJTRNR1) [**Edmonton Oilers 9SEVENTY Stretch-Snap Hat**New Era**$35.84**0.0★**▲ 104%**](https://www.amazon.com/dp/B0F9M3TJYD) [**Edmonton Hockey Sticks Retro EDM Snapback Hat Baseball Cap Navy**Generic**$27.93**5.0★**▲ 99%**](https://www.amazon.com/dp/B0CMV9CLT6) [**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Edmonton Oilers)**Outerstuff**$17.12**4.7★**▲ 90%**](https://www.amazon.com/dp/B0G278M1Z5)
**~~View all trending →~~**
## **What buyers say about edmonton oilers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**75%
*“Good quality”*
**Comfort-Overall**25%
*“Its comfortable to wear, feels well-made, and the sizing adjustment works smoothly”*
### **What buyers complain about **
**Thickness**25%
*“The sweater is very thin and poorly made”*
**Stitch/Finish/Polish**25%
*“The seams on both sleeves are pulling out almost immediately”*
**Quality-Overall**25%
*“Terrible Quality and make”*
**Durability**25%
*“The seams on both sleeves are pulling out almost immediately”*
### **Top return reasons **
**Size-Overall**36%
**Color**9%
**Material Quality**9%
**Wrinkles**7%
**Shape/Style**5%
**Stitch/Finish/Polish**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Print Quality**5%
**Gap/Hole**5%
## **Common questions**
- **Is edmonton oilers profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the edmonton oilers niche?**
- 12 brands and 18 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in edmonton oilers?**
- Top complaints mined from reviews: Thickness, Stitch/Finish/Polish, Quality-Overall. The return rate is 3.1%.
- **When does demand for edmonton oilers peak?**
- Demand peaks in May–Jun–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the edmonton oilers niche?**
- Listings span $10.99–$42.53; the average listing price is $24.71 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.
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