---
title: "Search terms — earthquake emergency kit - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/earthquake-emergency-kit/search-terms"
last_updated: "2026-08-10T09:42:53.922Z"
locale: en
meta:
  description: "Niche score 60/100 · $445K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $445K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — earthquake emergency kit - Flapen"
---

# **earthquake emergency kit**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 65Conversion 22Competition 81Returns 94Price range 26Avg price 89Brand share 79Review moat 23Quality gap 27

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$62.08**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+43.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$445K**

$445K/yr · 405K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.37–$332.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,311.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms