---
title: "Eagles Mug — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/eagles-mug"
last_updated: "2026-08-12T01:14:13.165Z"
locale: en
meta:
description: "Niche score 52/100 · $178K/yr market · 269K searches/yr · $24.25 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $178K/yr market · 269K searches/yr · $24.25 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eagles Mug — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **eagles mug**
**Worth a look**
Shows a sweet-spot price point ($24.25 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 36Growth 31Conversion 34Competition 83Returns 78Price range 77Avg price 95Brand share 42Review moat 65Quality gap 25
**Avg price**
**Incredible****$24.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.70–$42.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****912**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$178K**
$178K/yr · 269K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, eagles mug is a $178K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eagles mug market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$243K–$303K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#527**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 66%
**Open market**
**17%**
- Rico Industries45% - Simple Modern13% - Tervis8% - FOCO7% - The Memory Company5% - Boelter Brands4% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/eagles-mug/trend)
## **Top eagles mug search terms**
- **eagles cup**34K/yr+12.0%3.5% conv. - **eagles water bottle**28K/yr+2.4%3.9% conv. - **eagles tumbler**25K/yr+13.0%2.7% conv. - **eagles coffee mug**24K/yr-2.7%3.4% conv. - **philadelphia eagles cup**17K/yr+32.9%2.1% conv. - **eagles mug**25K/yr-5.4%5.6% conv. - **philadelphia eagles water bottle**13K/yr+12.3%2.8% conv. - **philadelphia eagles tumbler**16K/yr+0.5%2.6% conv. - **philadelphia eagles coffee mug**14K/yr-7.5%3.5% conv. - **eagles stanley cup**10K/yr+7.5%3.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/eagles-mug/search-terms)
## **Top eagles mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Philadelphia Eagles 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails**Rico Industries**$24.59**4.7★1,047 rev](https://www.amazon.com/dp/B0CVY2GF6X) [2**Simple Modern Officially Licensed NFL Philadelphia Eagles 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Philadelphia Eagles**Simple Modern**$33.04**4.8★3,802 rev](https://www.amazon.com/dp/B0CH3S3HJX) [3**Rico Industries NFL Football Philadelphia Eagles 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$21.81**4.7★1,354 rev](https://www.amazon.com/dp/B0DDRKFN7H) [4**Rico Industries NFL Football Philadelphia Eagles 20oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails**Rico Industries**$29.32**4.7★863 rev](https://www.amazon.com/dp/B0CVY7YW3G) [5**Rico Industries NFL Football Philadelphia Eagles 16 oz Team Color Laser Engraved Ceramic Coffee Mug forRico Industries NFL Fans**Rico Industries**$15.96**4.8★3,357 rev](https://www.amazon.com/dp/B0BMJGSYKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Proformance Home NFL Philadelphia Eagles ProPress Gradient Home State 32oz Stainless Steel Water Bottle Press Top Lid**Proformance Home**$39.30**8 rev1mo ago](https://www.amazon.com/dp/B0GV4TMX4H) [**Top Cup NFL Philadelphia Eagles 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.61**727 rev7mo ago](https://www.amazon.com/dp/B0G59P5QCJ) [**Party Animal NFL Football Squeeze Bottle 32 oz Philadelphia Eagles**Party Animal**$12.40**235 rev10mo ago](https://www.amazon.com/dp/B0FQDYJL5R) [**Rico Industries NFL Football Philadelphia Eagles Retro Kelly Green Bird 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$29.49**8 rev11mo ago](https://www.amazon.com/dp/B0FLKJQ4C3) [**Rico Industries NFL Football Philadelphia Eagles Fly Eagles Fly 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$17.65**145 rev1y ago](https://www.amazon.com/dp/B0FH5L3Z9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Proformance Home NFL Philadelphia Eagles ProPress Gradient Home State 32oz Stainless Steel Water Bottle Press Top Lid**Proformance Home**$39.30**4.7★**▲ 630%**](https://www.amazon.com/dp/B0GV4TMX4H) [**Team Sports America NFL Philadelphia Eagles Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.80**4.8★**▲ 523%**](https://www.amazon.com/dp/B00LPOHZX0) [**Rico Industries NFL Football Philadelphia Eagles Metallic Tie Dye 24oz Metallic Acrylic Tumbler with Hinged Lid**Rico Industries**$10.05**4.6★**▲ 300%**](https://www.amazon.com/dp/B0BWCLPDVW) [**Rico Industries NFL Football Philadelphia Eagles #1Dad 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$7.77**4.8★**▲ 214%**](https://www.amazon.com/dp/B0CP89VY9B) [**Top Cup NFL Philadelphia Eagles 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.61**4.6★**▲ 209%**](https://www.amazon.com/dp/B0G59P5QCJ)
**~~View all trending →~~**
## **What buyers say about eagles mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Awesome quality”*
**Durability**6%
*“Durable”*
**Size-Overall**6%
*“Good size”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Leak-Proof**5%
*“Bought for my son 💙 Doesn't leak out”*
**Value For Money**5%
*“So I think it's a good value if you want a nice size stainless water bottle to show off your favorite team”*
**Color**4%
*“Great color and pic is accurate”*
**Material Quality**4%
*“the different caps were good kept my water chilled all day as well so that definitely means the materials were good”*
**Gifting Purpose**4%
*“Gift for friend who loved it”*
### **What buyers complain about **
**Leak-Proof**27%
*“The cup leaks”*
**Durability**18%
*“Not even used for 30 days”*
**Quality-Overall**8%
*“so it's poor quality control”*
**Thickness**7%
*“Too Thin”*
**Size-Overall**7%
*“The cup is tiny”*
**Advertised Vs Actual Product**7%
*“It did not come with a straw or a thing to clean it with so its fault advertisement”*
**Portability**2%
*“Again, not great when driving”*
**Ease Of Use**2%
*“making it difficult to hold with one hand”*
**Handle Quality**2%
*“Handle fell off within a week”*
**Comfort-Overall**2%
*“And its also awkward to hold”*
### **Top return reasons **
**Size-Overall**44%
**Leak-Proof**8%
**Defective Material/Parts**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Color**4%
**Quality-Overall**4%
**Handle Quality**2%
**Scratch Resistance**2%
**Material Quality**2%
## **Common questions**
- **Is eagles mug profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 61 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the eagles mug niche?**
- 17 brands and 15 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in eagles mug?**
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 1.8%.
- **When does demand for eagles mug peak?**
- Demand peaks in Feb–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the eagles mug niche?**
- Listings span $6.70–$42.89; the average listing price is $24.25 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.
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