---
title: "Eagles Lanyard — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/eagles-lanyard"
last_updated: "2026-08-10T20:45:31.156Z"
locale: en
meta:
description: "Niche score 40/100 · $42K/yr market · 47K searches/yr · $12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $42K/yr market · 47K searches/yr · $12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eagles Lanyard — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **eagles lanyard**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 36Conversion 77Competition 36Returns 96Price range 54Avg price 51Brand share 15Review moat 48Quality gap 17
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.39–$23.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,709.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$42K**
$42K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, eagles lanyard is a $42K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Aug–Sep–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eagles lanyard market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$30K–$36K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#505**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **35%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- aminco41% - Rico Industries28% - WinCraft14% - Lokai6% - Aooble5% - FOCO2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +8.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Aug, Sep, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/eagles-lanyard/trend)
## **Top eagles lanyard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$13K40%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Philadelphia Eagles 19 x 1 Premium Unisex-Adult Safety Breakaway Lanyard - Flash**Rico Industries**$7.75**4.8★1,152 rev](https://www.amazon.com/dp/B0CB9F8W5P) [2**NFL Philadelphia Eagles Team Lanyard**aminco**$9.03**4.7★63 rev](https://www.amazon.com/dp/B0CM44PQ8X) [3**NFL Philadelphia Eagles Lanyard with detachable buckle**WinCraft**$16.44**4.7★7,307 rev](https://www.amazon.com/dp/B0047DBUJG) [4**NFL Philadelphia Eagles Team Lanyard**aminco**$9.88**4.6★135 rev](https://www.amazon.com/dp/B0CM42QZT9) [5**Rico Industries NFL Football Philadelphia Eagles Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera**Rico Industries**$8.08**4.7★1,662 rev](https://www.amazon.com/dp/B0CB9F7FFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NFL Philadelphia Eagles Green Throwback Carabiner Lanyard Keychain**aminco**$7.41**411 rev8mo ago](https://www.amazon.com/dp/B0G3168VJR) [**FOCO NFL Philadelphia Eagles 2022 Lanyard with Clip - Two Tone**FOCO**$14.03**13 rev8mo ago](https://www.amazon.com/dp/B0G1V9P71S) [**Denco Philadelphia Eagles Sustainable Shattered Design Lanyard**Denco**$11.97**0 rev10mo ago](https://www.amazon.com/dp/B0FP3MLSYB) [**aminco Philadelphia Eagles NFL Super Bowl 59 Champions Lanyard Green**aminco**$13.07**38 rev1y ago](https://www.amazon.com/dp/B0DX7J6Z57) [**Aooble Badge Holder With Lanyard for Football Fans Hard Plastic Key Card Work Sleeves School Factory ID Credit Cards Proximity Keys Driver Licenses and Passes**Aooble**$13.99**255 rev1y ago](https://www.amazon.com/dp/B0DF6TWYV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lokai EAGLES HOME FIELD L**Lokai**$23.91**4.6★**▲ 408%**](https://www.amazon.com/dp/B0B8529NW1) [**Thread Wallets Polyester Lanyard Scout - Heavy Duty Adjustable Casual Style Lanyard with Lobster Clasp for ID Badges Keys Men and Women**Thread Wallets**$10.27**4.8★**▲ 393%**](https://www.amazon.com/dp/B0CR1XMDWD) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Philadelphia Eagles Green Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.77**4.6★**▲ 321%**](https://www.amazon.com/dp/B09F5SDY6G) [**Denco Philadelphia Eagles Sustainable Shattered Design Lanyard**Denco**$11.97**0.0★**▲ 205%**](https://www.amazon.com/dp/B0FP3MLSYB) [**NFL Philadelphia Eagles Team Lanyard**aminco**$9.03**4.7★**▲ 184%**](https://www.amazon.com/dp/B0CM44PQ8X)
**~~View all trending →~~**
## **What buyers say about eagles lanyard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Well-made”*
**Durability**17%
*“Seems durable”*
**Advertised Vs Actual Product**11%
*“exactly as depicted”*
**Size-Overall**9%
*“Size is great”*
**Ease Of Use**6%
*“Easy made”*
**Design-Overall**5%
*“the design was really nice”*
**Strap/String Quality**3%
*“Great quality very strong straps not too long perfect length”*
**Color**3%
*“colors are perfect”*
**Value For Money**3%
*“Great inexpensive keychain”*
**Weight Light**2%
*“Its lightweight and works fine for holding keys or an ID”*
### **What buyers complain about **
**Durability**33%
*“it broke a week after I bought it”*
**Quality-Overall**21%
*“This is really cheap”*
**Functionality-Overall**7%
*“does not function well whatsoever”*
**Strength**7%
*“Nice Look, Not Sturdy”*
**Advertised Vs Actual Product**7%
*“Misleading”*
**Strap/String Quality**7%
*“both have now had the cloth strap separate from the metal/come apart”*
### **Top return reasons **
**Size-Overall**31%
**Defective Material/Parts**22%
**Color**9%
**Advertised Vs Actual Product**9%
**Durability**6%
**Stiffness**5%
**Material Quality**3%
**Value For Money**3%
**Quality-Overall**3%
**Width**3%
## **Common questions**
- **Is eagles lanyard profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the eagles lanyard niche?**
- 9 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in eagles lanyard?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.8%.
- **When does demand for eagles lanyard peak?**
- Demand peaks in Feb–Aug–Sep–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the eagles lanyard niche?**
- Listings span $7.39–$23.91; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 1,710 reviews — the moat a new listing must climb.
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