---
title: "Dundie Award — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dundie-award"
last_updated: "2026-08-10T20:45:03.785Z"
locale: en
meta:
description: "Niche score 38/100 · $34K/yr market · 39K searches/yr · $25.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $34K/yr market · 39K searches/yr · $25.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dundie Award — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **dundie award**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 44Competition 16Returns 96Price range 91Avg price 95Brand share 21Review moat 77Quality gap 20
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.65–$39.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****454.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$34K**
$34K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, dundie award is a $34K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dundie award market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#727**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- OFF THE SHOW26% - Generic25% - Surreal Entertainment19% - Awards4U13% - Boston America8% - K2AWARDS3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dundie-award/trend)
## **Top dundie award search terms**
- **dundie award trophy**18K/yr+0.2%3.5% conv. - **dundee award trophy**15K/yr+1.5%3.5% conv. - **dundie award**6K/yr-13.9%2.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dundie-award/search-terms)
## **Top dundie award products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dundie Award Trophy The Office Merchandise Dunder Mifflin Memorabilia Inspired by The Office**OFF THE SHOW**$20.97**4.8★1,982 rev](https://www.amazon.com/dp/B07WQYV9VF) [2**The Office Dundie Award Replica Trophy | Host Your Own The Office Dundies Awards Ceremony | Includes 6 Interchangeable Title Plates | Measures 8 Inches Tall**Surreal Entertainment**$39.90**4.6★571 rev](https://www.amazon.com/dp/B08BX9VR2B) [3**Trophy Outlet Dundie Award Trophy for Adults Coworkers Boss and Friends - Personalized Engraved Office Gift Award with Custom Text - Engraved Dundie Trophy**Generic**$25.59**4.8★324 rev](https://www.amazon.com/dp/B0BMTPFLGQ) [4**Personalized Dundie Award Trophy for The Office - 10 Tall with Custom Plate - Customizable Trophy with Engraved Text - The Office Gifts for Co-workers - Worlds Best Boss - Funny Dundee Trophy Awards**Awards4U**$24.72**4.9★96 rev](https://www.amazon.com/dp/B0CT6TS7X4) [5**Trophy Outlet Dundie Award Trophy for Adults Coworkers Boss and Friends - Personalized Engraved Office Gift Award with Custom Text - Custom Dundie Trophy**Generic**$25.96**4.8★324 rev](https://www.amazon.com/dp/B0DGJK2NMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trophy Outlet Dundie Award Trophy for Adults Coworkers Boss and Friends - Personalized Engraved Office Gift Award with Custom Text - Custom Dundie Trophy**Generic**$25.96**324 rev1y ago](https://www.amazon.com/dp/B0DGJK2NMN) [**Same Day Awards Dundie Award Office Trophy**Same Day Awards**$18.54**22 rev2y ago](https://www.amazon.com/dp/B0CTNX5K4P) [**Personalized Dundie Award Trophy for The Office - 10 Tall with Custom Plate - Customizable Trophy with Engraved Text - The Office Gifts for Co-workers - Worlds Best Boss - Funny Dundee Trophy Awards**Awards4U**$24.72**96 rev2y ago](https://www.amazon.com/dp/B0CT6TS7X4) [**Trophy Outlet Dundie Award Trophy for Adults Coworkers Boss and Friends - Personalized Engraved Office Gift Award with Custom Text - Engraved Dundie Trophy**Generic**$25.59**324 rev3y ago](https://www.amazon.com/dp/B0BMTPFLGQ) [**Trophy Outlet Dundie Award Trophy for Adults Coworkers Boss and Friends - Personalized Engraved Office Gift Award with Custom Text - Custom Engraved Dundie Trophy**Generic**$20.86**324 rev3y ago](https://www.amazon.com/dp/B0BLTCVG12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K2AWARDS Dundie Award Trophy with Custom Personalization**K2AWARDS**$25.06**4.6★**▲ 80%**](https://www.amazon.com/dp/B07RPBNT8B) [**Trophy Outlet Dundie Award Trophy for Adults Coworkers Boss and Friends - Personalized Engraved Office Gift Award with Custom Text - Custom Dundie Trophy**Generic**$25.96**4.8★**▲ 79%**](https://www.amazon.com/dp/B0DGJK2NMN) [**The Office Dundie Award Replica Trophy | Host Your Own The Office Dundies Awards Ceremony | Includes 6 Interchangeable Title Plates | Measures 8 Inches Tall**Surreal Entertainment**$39.90**4.6★**▲ 23%**](https://www.amazon.com/dp/B08BX9VR2B) [**Personalized Dundie Award Trophy for The Office - 10 Tall with Custom Plate - Customizable Trophy with Engraved Text - The Office Gifts for Co-workers - Worlds Best Boss - Funny Dundee Trophy Awards**Awards4U**$24.72**4.9★**▲ 17%**](https://www.amazon.com/dp/B0CT6TS7X4) [**Dundie Award Trophy The Office Merchandise Dunder Mifflin Memorabilia Inspired by The Office**OFF THE SHOW**$20.97**4.8★**▲ 12%**](https://www.amazon.com/dp/B07WQYV9VF)
**~~View all trending →~~**
## **What buyers say about dundie award**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Fun Awards”*
**Quality-Overall**20%
*“Great quality”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**14%
*“They are cheap”*
**Design-Overall**9%
*“Perfect decor”*
**Weight Light**6%
*“light weight”*
**Office Usability**6%
*“who happens to be a huge fan of the office”*
**Gifting Purpose**6%
*“Great for going away/funny gift”*
**Durability**2%
*“Plenty durable for what I need”*
### **What buyers complain about **
**Size-Overall**50%
*“Small”*
**Office Usability**25%
*“it somehow turned into an office thing”*
### **Top return reasons **
**Size-Overall**50%
**Defective Material/Parts**14%
**Scratch Resistance**7%
**Durability**5%
**Weight Heavy**5%
**Quality-Overall**5%
**Connectivity-Overall**5%
**Value For Money**5%
**Design-Overall**5%
**Gifting Purpose**2%
## **Common questions**
- **Is dundie award profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 10 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dundie award niche?**
- 8 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in dundie award?**
- Top complaints mined from reviews: Size-Overall, Office Usability. The return rate is 0.9%.
- **When does demand for dundie award peak?**
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the dundie award niche?**
- Listings span $13.65–$39.90; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)