---
title: "Dummy — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dummy"
last_updated: "2026-08-10T20:46:05.203Z"
locale: en
meta:
description: "Niche score 37/100 · $54K/yr market · 212K searches/yr · $66.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $54K/yr market · 212K searches/yr · $66.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dummy — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **dummy**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 13Growth 23Conversion 5Competition 44Returns 65Price range 25Avg price 87Brand share 19Review moat 71Quality gap 67
**Avg price**
**Great****$66.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****649.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$13.19–$350.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$54K**
$54K/yr · 212K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dummy is a $54K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dummy market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$83K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**6%**
- Stylso45% - Jendila32% - Morris Costumes7% - Spirit Halloween6% - Combat Sports3% - Century2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dummy/trend)
## **Top dummy search terms**
- **dummy**125K/yr+2.9%0.2% conv. - **ragdoll dummy**32K/yr-25.6%0.0% conv. - **dummies**27K/yr-11.3%0.0% conv. - **dummy doll**8K/yr-7.1%0.1% conv. - **a dummy**4K/yr+10.0%0.0% conv. - **dummys**4K/yr+2.8%0.1% conv. - **stuffed dummy**5K/yr-7.1%0.7% conv. - **stuffed dummy prop**6K/yr+24.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dummy/search-terms)
## **Top dummy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MMA Grappling Dummy Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED**Jendila**$30.07**4.4★1,057 rev](https://www.amazon.com/dp/B07KS2YRCS) [2**Un-Filled Wrestling Dummy for Kids Youth Grappling Dummies BJJ MMA Jiu Jitsu & Judo Training Partner Durable Martial Arts Practice Buddy (Black 4ft / 48 Inches)**Stylso**$33.50**4.4★528 rev](https://www.amazon.com/dp/B0848T2MG2) [3**Unfilled Grappling Dummy Adult Life Size Wrestling & BJJ Training Dummy MMA Jiu Jitsu Judo Takedown & Throwing Practice Heavy-Duty Triple-Stitched Canvas Submission Dummy (Black 5ft / 60)**Stylso**$34.84**4.3★812 rev](https://www.amazon.com/dp/B07QXV692J) [4**Unfilled Grappling Dummy Adult Life Size Wrestling & BJJ Training Dummy MMA Jiu Jitsu Judo Takedown & Throwing Practice Heavy-Duty Triple-Stitched Canvas Submission Dummy (Black 6ft / 72)**Stylso**$37.54**4.3★812 rev](https://www.amazon.com/dp/B08HMCLX9M) [5**Grappling Dummy MMA Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED**Jendila**$50.66**4.4★1,057 rev](https://www.amazon.com/dp/B07KRTFG4R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Combat Sports Legged Grappling Dummy 35 to 140 lb Nylon Training Partner for MMA Jiu-Jitsu Wrestling Takedowns Throws Submissions & Striking (New & Improved 70 lbs)**Combat Sports**$332.07**614 rev8mo ago](https://www.amazon.com/dp/B0G1W2SR12) [**POZTEV Adult Grappling Dummy 6ft Unfilled Wrestling Dummy for MMA Jiu Jitsu and Martial Arts Training Practice Punching Dummy Full Size Adult Grappling Dummy for BJJ Karate & Judo**POZTEV**$17.38**48 rev1y ago](https://www.amazon.com/dp/B0FHKR4GSD) [**MMA Grappling Dummy Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED**Jendila**$30.07**1,057 rev2y ago](https://www.amazon.com/dp/B07KS2YRCS) [**Grappling Dummy MMA Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED**Jendila**$50.66**1,057 rev2y ago](https://www.amazon.com/dp/B07KRTFG4R) [**Full Size Inflatable Body Mannequin Dead Body Halloween Prop Halloween Yard Decorations Inflatable Dummy Dead Body Prop to Dress Up & Costume Display for Halloween Inflatables Outdoor Decorations**CANIPHA**$13.19**266 rev2y ago](https://www.amazon.com/dp/B0CF9275V2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MMA Grappling Dummy Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED**Jendila**$30.07**4.4★**▲ 122%**](https://www.amazon.com/dp/B07KS2YRCS) [**Combat Sports Legged Grappling Dummy 35 to 140 lb Nylon Training Partner for MMA Jiu-Jitsu Wrestling Takedowns Throws Submissions & Striking (New & Improved 70 lbs)**Combat Sports**$332.07**4.3★**▲ 113%**](https://www.amazon.com/dp/B0G1W2SR12) [**Unfilled Grappling Dummy Adult Life Size Wrestling & BJJ Training Dummy MMA Jiu Jitsu Judo Takedown & Throwing Practice Heavy-Duty Triple-Stitched Canvas Submission Dummy (Red 5ft / 60)**Stylso**$34.60**4.3★**▲ 72%**](https://www.amazon.com/dp/B08HKJ12Y2) [**Un-Filled Grappling Dummy Wrestling Dummy Jiu Jitsu Dummy for BJJ MMA Judo Karate Practice Adult Kids and Youth Training Tackling Dummies - Blue 5ft / 60**Stylso**$37.59**4.4★**▲ 64%**](https://www.amazon.com/dp/B07RSCMQSL) [**Un-Filled Wrestling Dummy for Kids Youth Grappling Dummies BJJ MMA Jiu Jitsu & Judo Training Partner Durable Martial Arts Practice Buddy (Black 4ft / 48 Inches)**Stylso**$33.50**4.4★**▲ 48%**](https://www.amazon.com/dp/B0848T2MG2)
**~~View all trending →~~**
## **What buyers say about dummy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Very well made”*
**Durability**13%
*“Very durable”*
**Fun/Entertainment Experience**12%
*“Unending fun”*
**Exercise/Sports Suitability**9%
*“Perfect training tool for kids”*
**Size-Overall**8%
*“Good size”*
**Value For Money**7%
*“Budget friendly”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Material Quality**5%
*“Good material”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Works very well”*
### **What buyers complain about **
**Quality-Overall**13%
*“quality control issue”*
**Stitch/Finish/Polish**10%
*“Loose stitching”*
**Durability**9%
*“the tear is kind of a bummer”*
**Size-Overall**8%
*“Arms way too short”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Ease Of Use**7%
*“Not only was it extremely difficult to fill”*
**Rusts/Corrodes**5%
*“it was rusted to pieces”*
**Strength**5%
*“Does Not Stand”*
**Value For Money**3%
*“I was a bit dismayed at how expensive it was for the horrible state it came in”*
**Product Condition**3%
*“Clearly someone else's return”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**12%
**Quality-Overall**4%
**Value For Money**4%
**Stitch/Finish/Polish**4%
**Zipper Quality**3%
**Functionality-Overall**3%
**Material Quality**3%
**Product Condition**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is dummy profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the dummy niche?**
- 10 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in dummy?**
- Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Durability. The return rate is 2.4%.
- **When does demand for dummy peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dummy niche?**
- Listings span $13.19–$350.22; the average listing price is $66.56 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.
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