---
title: "Duke University Apparel — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/duke-university-apparel"
last_updated: "2026-08-10T20:45:40.384Z"
locale: en
meta:
description: "Niche score 39/100 · $20K/yr market · 91K searches/yr · $26.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $20K/yr market · 91K searches/yr · $26.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duke University Apparel — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **duke university apparel**
**Skip it**
Soft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 11Competition 84Returns 23Price range 95Avg price 95Brand share 40Review moat 31Quality gap 68
**Avg price**
**Incredible****$26.71**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.82–$66.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,425.31**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 91K searches
**Growth**
**Bad****-69.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, duke university apparel is a $20K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke university apparel market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$33K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#35,363**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **62%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 68%
**Open market**
**16%**
- Campus Colors29% - Pro Shop23% - GreatCitees17% - Pro Sport Brand7% - Pro Standard6% - Blue 843% - Open — no brand owns it (14 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 11.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/duke-university-apparel/trend)
## **Top duke university apparel search terms**
- **duke shirt**29K/yr-67.3%0.7% conv. - **duke t shirt**20K/yr-47.4%0.9% conv. - **duke tshirt**9K/yr-67.0%0.6% conv. - **duke shirts for men**10K/yr-70.1%0.6% conv. - **duke basketball t shirt**17K/yr-90.1%1.5% conv. - **duke shirts for women**6K/yr-77.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/duke-university-apparel/search-terms)
## **Top duke university apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6106%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duke North Carolina T-Shirt EST Large Grey**GreatCitees**$16.58**3.7★6 rev](https://www.amazon.com/dp/B08DHHJFNC) [2**Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)**Pro Shop**$24.38**4.2★399 rev](https://www.amazon.com/dp/B0C2RZ4RKY) [3**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.49**4.6★16,487 rev](https://www.amazon.com/dp/B0GFB6JCTX) [4**Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M**Pro Standard**$43.73**4.0★42 rev](https://www.amazon.com/dp/B0F79YGGFL) [5**Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (Duke Basketball Adult Large)**Pro Shop**$24.58**4.2★399 rev](https://www.amazon.com/dp/B09JZY42DJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Blue Devils Mens Basketball Acc Champs 2026 Royal T-Shirt**Elite Authentics**$29.84**11 rev4mo ago](https://www.amazon.com/dp/B0GSJ6RB7L) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.49**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB6JCTX) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.33**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFBD266X) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.16**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB55W28) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.61**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB5GSVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke and Duke - Commodities Brokers - Comedy - Unisex T-Shirt (Large Navy)**Guacamole**$16.94**4.0★**▲ 229%**](https://www.amazon.com/dp/B09MML6SXS) [**Duke North Carolina T-Shirt EST Large Grey**GreatCitees**$16.58**3.7★**▲ 208%**](https://www.amazon.com/dp/B08DHHJFNC) [**Duke North Carolina T-Shirt Vintage EST**GreatCitees**$17.98**3.5★**▲ 189%**](https://www.amazon.com/dp/B08HRXWB9H) [**Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M**Pro Standard**$43.73**4.0★**▲ 163%**](https://www.amazon.com/dp/B0F79YGGFL) [**Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)**Pro Shop**$24.38**4.2★**▲ 156%**](https://www.amazon.com/dp/B0C2RZ4RKY)
**~~View all trending →~~**
## **What buyers say about duke university apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fits true to size”*
**Quality-Overall**26%
*“Good quality shirt”*
**Comfort-Overall**6%
*“Very comfortable”*
**Material Quality**5%
*“even the material is comfortable”*
**Durability**4%
*“The durability is really good”*
**Soft Feel**3%
*“soft”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Shape/Style**2%
*“Thats always been one of my favorite styles because it keeps the front clean while still giving you a bold design on the back”*
**Shrinkage Resistance**1%
*“they did not shrink”*
**Design-Overall**1%
*“I also really like the design”*
### **What buyers complain about **
**Size-Overall**35%
*“The black shirt is smaller than the others”*
**Machine Wash Suitability**10%
*“Ruined after the first wash”*
**Quality-Overall**10%
*“was expecting a higher quality product”*
**Advertised Vs Actual Product**7%
*“otd false advertisement it's not a thermal shirt”*
**Material Quality**7%
*“The material is so thin”*
**Value For Money**4%
*“Bit pricey”*
**Warmth**4%
*“not warm”*
**Stretchability/Expandability/Elasticity**1%
*“Material is not T-Shirt type so they dont stretch like I would have like”*
### **Top return reasons **
**Size-Overall**57%
**Length**10%
**Chest Fit**6%
**Color**4%
**Material Quality**4%
**Sleeve Fit**4%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
**Waist Fit**1%
**Thin**1%
## **Common questions**
- **Is duke university apparel profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 52 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -69.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the duke university apparel niche?**
- 20 brands and 20 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in duke university apparel?**
- Top complaints mined from reviews: Size-Overall, Machine Wash Suitability, Quality-Overall. The return rate is 5.6% — above our launch gate.
- **When does demand for duke university apparel peak?**
- Demand peaks in Mar–Dec; the busiest month runs 11.7× the quietest.
- **What does it cost to enter the duke university apparel niche?**
- Listings span $14.82–$66.12; the average listing price is $26.71 (sweet spot $15–$100). The average incumbent carries 3,425 reviews — the moat a new listing must climb.
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