---
title: "Duke Sweatshirt — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/duke-sweatshirt"
last_updated: "2026-08-10T20:45:58.009Z"
locale: en
meta:
description: "Niche score 38/100 · $55K/yr market · 149K searches/yr · $30.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $55K/yr market · 149K searches/yr · $30.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duke Sweatshirt — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **duke sweatshirt**
**Skip it**
Soft demand (-70.8% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 15Competition 84Returns 14Price range 95Avg price 95Brand share 46Review moat 27Quality gap 55
**Avg price**
**Incredible****$30.84**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.46–$86.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,834.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$55K**
$55K/yr · 149K searches
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-70.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, duke sweatshirt is a $55K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke sweatshirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#32,444**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **69%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**19%**
- Campus Colors31% - GreatCitees18% - Pro Shop17% - Pro Standard6% - Pro Sport Brand5% - 2Bhip4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -70.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/duke-sweatshirt/trend)
## **Top duke sweatshirt search terms**
- **duke t shirt**20K/yr-47.4%0.8% conv. - **duke sweatshirt**28K/yr-76.8%0.2% conv. - **duke hoodie**26K/yr-76.3%0.4% conv. - **duke tshirt**9K/yr-67.0%0.6% conv. - **duke university shirt**4K/yr-44.1%0.5% conv. - **duke sweatshirt women**10K/yr-78.1%0.3% conv. - **duke tshirt men**7K/yr-72.4%0.9% conv. - **duke shirts for women**6K/yr-77.4%1.1% conv. - **duke university sweatshirt**7K/yr-71.6%0.0% conv. - **duke sweatshirt men**11K/yr-78.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/duke-sweatshirt/search-terms)
## **Top duke sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duke North Carolina T-Shirt EST Large Grey**GreatCitees**$16.58**3.7★6 rev](https://www.amazon.com/dp/B08DHHJFNC) [2**Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M**Pro Standard**$43.73**4.0★42 rev](https://www.amazon.com/dp/B0F79YGGFL) [3**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.49**4.6★16,487 rev](https://www.amazon.com/dp/B0GFB6JCTX) [4**Duke North Carolina T-Shirt Vintage EST**GreatCitees**$17.57**3.5★3 rev](https://www.amazon.com/dp/B08HRY6S3S) [5**2Bhip NCAA Duke Blue Devils Jacket - Mens Blue Full Zip-Up Hoodie with Pockets - Campus Jackets**2Bhip**$57.71**5.0★9 rev](https://www.amazon.com/dp/B0FPRHHLWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.49**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB6JCTX) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.33**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFBD266X) [**Duke Blue Devils Arch & Logo Gameday Hoodie - Black Heather Medium**Campus Colors**$47.63**15,612 rev6mo ago](https://www.amazon.com/dp/B0GFB4W3SV) [**Duke Sweatshirt Fleece Crewneck for Men and Women - Black Heather Medium**Campus Colors**$41.74**9,419 rev6mo ago](https://www.amazon.com/dp/B0GFB45KY5) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.16**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB55W28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Bhip NCAA Duke Blue Devils Jacket - Mens Blue Full Zip-Up Hoodie with Pockets - Campus Jackets**2Bhip**$57.71**5.0★**▲ 194%**](https://www.amazon.com/dp/B0FPRHHLWY) [**Gameday Couture Duke Blue Devils Unisex Fleece Crewneck Sweatshirt Long Sleeve 60% Cotton/40% Polyester (US Alpha Medium Regular Regular CHARCOAL)**Gameday Couture**$54.46**5.0★**▲ 191%**](https://www.amazon.com/dp/B0DDD1369P) [**Duke and Duke - Commodities Brokers - Comedy - Unisex T-Shirt (Large Navy)**Guacamole**$16.94**4.0★**▲ 185%**](https://www.amazon.com/dp/B09MML6SXS) [**Duke North Carolina T-Shirt EST Large Grey**GreatCitees**$16.58**3.7★**▲ 163%**](https://www.amazon.com/dp/B08DHHJFNC) [**Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)**Pro Shop**$24.38**4.2★**▲ 139%**](https://www.amazon.com/dp/B0C2RZ4RKY)
**~~View all trending →~~**
## **What buyers say about duke sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits true to size”*
**Quality-Overall**16%
*“The quality feels really solid”*
**Comfort-Overall**8%
*“Very comfortable”*
**Material Quality**6%
*“even the material is comfortable”*
**Color**4%
*“Great colors”*
**Warmth**4%
*“keeps me warm at the same time”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**3%
*“Super soft”*
**Durability**2%
*“The durability is really good”*
**Shrinkage Resistance**2%
*“Did not shrink”*
### **What buyers complain about **
**Size-Overall**32%
*“Didnt fit right on me”*
**Quality-Overall**9%
*“was expecting a higher quality product”*
**Machine Wash Suitability**6%
*“Ruined after the first wash”*
**Advertised Vs Actual Product**5%
*“not on the seem”*
**Shrinkage Resistance**4%
*“It shrinks”*
**Value For Money**2%
*“Bit pricey”*
**Zipper Quality**2%
*“Whole zipper fell off”*
**Thickness**2%
*“Not super thick if youre wanting a heavy material”*
**Shape/Style**2%
*“Was not the oversized look I was going for”*
**Warmth**2%
*“I got super hot wearing it”*
### **Top return reasons **
**Size-Overall**57%
**Length**8%
**Material Quality**5%
**Chest Fit**4%
**Color**4%
**Sleeve Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Width**2%
## **Common questions**
- **Is duke sweatshirt profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 52 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -70.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the duke sweatshirt niche?**
- 21 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in duke sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Machine Wash Suitability. The return rate is 8.2% — above our launch gate.
- **When does demand for duke sweatshirt peak?**
- Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the duke sweatshirt niche?**
- Listings span $15.46–$86.90; the average listing price is $30.84 (sweet spot $15–$100). The average incumbent carries 3,834 reviews — the moat a new listing must climb.
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