---
title: "Duke Blue Devils — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/duke-blue-devils"
last_updated: "2026-08-12T00:19:02.314Z"
locale: en
meta:
description: "Niche score 50/100 · $146K/yr market · 434K searches/yr · $25.22 avg price. Soft demand (-63.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $146K/yr market · 434K searches/yr · $25.22 avg price. Soft demand (-63.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Duke Blue Devils — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **duke blue devils**
**Worth a look**
Shows a sweet-spot price point ($25.22 avg), but soft demand (-63.8% this quarter) keeps it on the watch list.
Market size 32Growth 0Conversion 17Competition 78Returns 87Price range 87Avg price 95Brand share 74Review moat 43Quality gap 48
**Avg price**
**Incredible****$25.22**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.64–$66.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,175.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$146K**
$146K/yr · 434K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-63.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, duke blue devils is a $146K/yr Amazon United States market (434K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke blue devils market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$151K–$202K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#23,815**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **70%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**60%**
Top 20: 97%
**Top-5 click share**
**37%**
Top 20: 69%
**Open market**
**32%**
- TCK22% - Campus Colors11% - Pro Standard11% - The Game9% - WILSON8% - Pro Shop7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.8% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/duke-blue-devils/trend)
## **Top duke blue devils search terms**
- **duke university**34K/yr-8.6%1.0% conv. - **duke blue devils**64K/yr-61.3%0.4% conv. - **duke university merchandise**22K/yr+34.4%1.4% conv. - **duke basketball**47K/yr-72.4%1.5% conv. - **duke shirt**29K/yr-67.3%0.4% conv. - **duke university apparel**40K/yr-61.2%0.7% conv. - **duke t shirt**20K/yr-47.4%0.7% conv. - **duke merch**16K/yr-20.4%1.2% conv. - **duke blue devils apparel**59K/yr-91.7%0.3% conv. - **duke basketball merch**5K/yr+28.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/duke-blue-devils/search-terms)
## **Top duke blue devils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TCK Duke Blue Devils Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Medium)**TCK**$17.89**4.8★1,621 rev](https://www.amazon.com/dp/B0FNQ4TN15) [2**Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M**Pro Standard**$43.73**4.0★42 rev](https://www.amazon.com/dp/B0F79YGGFL) [3**NCAA No Show Tab Socks - Duke Blue Devils Royal Blue/White Large**TCK**$17.55**4.8★332 rev](https://www.amazon.com/dp/B0F4LZ25RK) [4**HEYDUDE Mens Wally Tri Duke - Duke White/Blue**HEYDUDE**$23.80**4.8★1,991 rev](https://www.amazon.com/dp/B0CT92JV39) [5**The Game NCAA Licensed Duke Blue Devils Flat Brim Snapback Hat Duke University Game Day Hat**The Game**$28.74**4.4★22 rev](https://www.amazon.com/dp/B0F8B24P1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.49**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB6JCTX) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.54**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFBB1W15) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.16**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFB55W28) [**Duke Blue Devils Gameday Cotton T-Shirt for Men and Women**Campus Colors**$25.33**16,487 rev6mo ago](https://www.amazon.com/dp/B0GFBD266X) [**Duke Blue Devils T-Shirt Heathered for Men and Women Royal Heather**Campus Colors**$25.35**76 rev6mo ago](https://www.amazon.com/dp/B0GD2HGFT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke North Carolina T-Shirt EST Large Grey**GreatCitees**$16.58**3.7★**▲ 172%**](https://www.amazon.com/dp/B08DHHJFNC) [**Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M**Pro Standard**$43.73**4.0★**▲ 156%**](https://www.amazon.com/dp/B0F79YGGFL) [**Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)**Pro Shop**$24.38**4.2★**▲ 127%**](https://www.amazon.com/dp/B0C2RZ4RKY) [**Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue L**Pro Standard**$48.74**4.0★**▲ 115%**](https://www.amazon.com/dp/B0F79VJC6F) [**TCK Duke Blue Devils Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Medium)**TCK**$17.89**4.8★**▲ 114%**](https://www.amazon.com/dp/B0FNQ4TN15)
**~~View all trending →~~**
## **What buyers say about duke blue devils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Very well made”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Grip**9%
*“Great grip and feel makes it easy to handle”*
**Value For Money**8%
*“Worth it”*
**Size-Overall**7%
*“Perfect fit”*
**Color**5%
*“it has a good color”*
**Durability**4%
*“He said it's durable”*
**Soft Feel**4%
*“Feels and looks great”*
**Inflation/Deflation**3%
*“It arrived in perfect condition completely inflated”*
**Comfort-Overall**3%
*“Very comfortable”*
### **What buyers complain about **
**Quality-Overall**24%
*“Low quality”*
**Inflation/Deflation**8%
*“Ball did not retain air”*
**Leak-Proof**8%
*“Had an air leak”*
**Product Condition**8%
*“Delivered used/defective without original packaging”*
**Value For Money**8%
*“Bit pricey”*
**Durability**8%
*“Terrible durability”*
**Grip**6%
*“Grip could be better”*
**Size-Overall**6%
*“To big in the top”*
**Advertised Vs Actual Product**4%
*“Not as good as it looks in the image”*
**Noise Level**4%
*“When you dribble the ball gives a loud twang sound similar to a cheap rubber dodge ball”*
### **Top return reasons **
**Size-Overall**30%
**Value For Money**8%
**Material Quality**7%
**Grip**7%
**Inflation/Deflation**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Quality-Overall**4%
**Color**3%
## **Common questions**
- **Is duke blue devils profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 57 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -63.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the duke blue devils niche?**
- 25 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in duke blue devils?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Leak-Proof. The return rate is 1.4%.
- **When does demand for duke blue devils peak?**
- Demand peaks in Mar–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the duke blue devils niche?**
- Listings span $9.64–$66.12; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 2,176 reviews — the moat a new listing must climb.
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