---
title: "Drunk Uno — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/drunk-uno"
last_updated: "2026-08-10T20:45:44.442Z"
locale: en
meta:
description: "Niche score 35/100 · $44K/yr market · 125K searches/yr · $14.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $44K/yr market · 125K searches/yr · $14.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drunk Uno — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **drunk uno**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 32Conversion 32Competition 26Returns 85Price range 63Avg price 67Brand share 25Review moat 43Quality gap 23
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.03**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.43–$29.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,247.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, drunk uno is a $44K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jun–Jul–Aug–Dec. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk uno market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$70K–$84K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#572**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **20%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- Mattel Games54% - QUEKA KANBAI18% - Broytain8% - SWOOC6% - HYXFJITS4% - Generic4% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/drunk-uno/trend)
## **Top drunk uno search terms**
- **drunk uno**51K/yr+7.1%1.1% conv. - **uno dare**35K/yr+9.5%5.5% conv. - **drunk uno card game**15K/yr-6.9%1.5% conv. - **uno drinking game for adults**5K/yr-1.7%3.4% conv. - **drunk uno game set with shot glasses**6K/yr-11.3%0.4% conv. - **uno drinking game**6K/yr-17.6%2.8% conv. - **uno dare card game**4K/yr+28.7%9.5% conv. - **drunk ohno adult game**2K/yr+121.6%0.0% conv. - **uno dare card game for kids**1K/yr+119.6%12.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/drunk-uno/search-terms)
## **Top drunk uno products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.73**4.5★580 rev](https://www.amazon.com/dp/B0CTHN23VG) [2**QUEKA KANBAI UDRINK! - The Drinking Game Cards for Adults Fun & Easy Games for Adult Game Nights - Couple Games Bachelorette Party Games to Get Buzzed Easily - 2024 New Edition -**QUEKA KANBAI**$8.91**4.5★473 rev](https://www.amazon.com/dp/B0CY51VDY5) [3**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$6.70**4.7★18,716 rev](https://www.amazon.com/dp/B00IVLIW5K) [4**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$7.21**5.0★9 rev](https://www.amazon.com/dp/B0G5TF8515) [5**Broytain WHODRINK Drinking Card Games for Adults Party Card Game for Groups Bachelorette Party Games Couples Drinking Game for Date Night Girls Night Party Game 136 Cards Age 21+**Broytain**$12.56**4.7★89 rev](https://www.amazon.com/dp/B0F4876M15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$7.21**9 rev2mo ago](https://www.amazon.com/dp/B0G5TF8515) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**1,063 rev11mo ago](https://www.amazon.com/dp/B0F979GZ8B) [**Laeroneth The Ultimate Drinking Card Game for Party Night - Drinking Game for Adults for Game Nights Pregame Couple Games Bachelorette Party Games**Laeroneth**$7.06**82 rev1y ago](https://www.amazon.com/dp/B0FD2T68DV) [**HYXFJITS Drinking Board Games for Adults Girls Night Waterproof Leather Mat Drinking Games Party Interactive Drinking Game Playmat Bachelorette Party Family Play or Any Occasion Age 21+ 2-8 Players**HYXFJITS**$6.43**115 rev1y ago](https://www.amazon.com/dp/B0F3J25F76) [**Broytain WHODRINK Drinking Card Games for Adults Party Card Game for Groups Bachelorette Party Games Couples Drinking Game for Date Night Girls Night Party Game 136 Cards Age 21+**Broytain**$12.56**89 rev1y ago](https://www.amazon.com/dp/B0F4876M15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$7.21**5.0★**▲ 396%**](https://www.amazon.com/dp/B0G5TF8515) [**HYXFJITS Drinking Board Games for Adults Girls Night Waterproof Leather Mat Drinking Games Party Interactive Drinking Game Playmat Bachelorette Party Family Play or Any Occasion Age 21+ 2-8 Players**HYXFJITS**$6.43**4.3★**▲ 171%**](https://www.amazon.com/dp/B0F3J25F76) [**Do or Drink Blackout Tower Drinking Game - Adult Party Game with 54 Blocks and Challenges - Fun Drunk Game for Game Night - Great Gift for Pregames Bachelorettes Couples and More**Do or Drink**$24.95**4.6★**▲ 152%**](https://www.amazon.com/dp/B0BWSJJ8ZJ) [**Uno Dare Game**Mattel Games**$9.97**4.6★**▲ 149%**](https://www.amazon.com/dp/B00O0RPT78) [**Laeroneth The Ultimate Drinking Card Game for Party Night - Drinking Game for Adults for Game Nights Pregame Couple Games Bachelorette Party Games**Laeroneth**$7.06**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FD2T68DV)
**~~View all trending →~~**
## **What buyers say about drunk uno**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**69%
*“Fun family game”*
**Gifting Purpose**6%
*“makes great for gifts”*
**Value For Money**4%
*“Worth it”*
**Quality-Overall**4%
*“Good quality”*
**Ease Of Use**3%
*“Easy & fun to play”*
**Advertised Vs Actual Product**2%
*“My oldest son says they're exactly as he expected”*
**Collectibles**2%
*“The handy travel tin keeps everything organized and makes it super easy to bring to gatherings, parties, or game nights anywhere”*
**Design-Overall**1%
*“The design is cute”*
**Portability**1%
*“so easy to take for guys/girls weekends”*
**Instructions/User Manual/Troubleshooting**1%
*“the easy instructions make it fun for a game night with your besties”*
### **What buyers complain about **
**Fun/Entertainment Experience**45%
*“boring”*
**Size-Overall**16%
*“Box is very large”*
**Value For Money**14%
*“Cheap”*
**Instructions/User Manual/Troubleshooting**7%
*“I lost my instructions”*
**Gifting Purpose**5%
*“Was supposed to be a gift”*
**Quality-Overall**2%
*“Cheap”*
**Thickness**2%
*“Cards are a little on the thin side”*
### **Top return reasons **
**Value For Money**27%
**Size-Overall**23%
**Advertised Vs Actual Product**11%
**Fun/Entertainment Experience**10%
**Product Condition**7%
**Instructions/User Manual/Troubleshooting**5%
**Gifting Purpose**4%
**Scratch Resistance**3%
**Quality-Overall**2%
**Functionality-Overall**1%
## **Common questions**
- **Is drunk uno profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the drunk uno niche?**
- 10 brands and 39 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in drunk uno?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for drunk uno peak?**
- Demand peaks in Jun–Jul–Aug–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the drunk uno niche?**
- Listings span $6.43–$29.88; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.
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