---
title: "Divot Tool — $818K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/divot-tool"
last_updated: "2026-08-12T00:19:04.620Z"
locale: en
meta:
description: "Niche score 69/100 · $818K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $818K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Divot Tool — $818K/yr Amazon US Niche (2026) - Flapen"
---
# **divot tool**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 77Conversion 47Competition 80Returns 96Price range 50Avg price 83Brand share 75Review moat 49Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.05**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Great****+64.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$818K**
$818K/yr · 1.2M searches
**Price range**
**Good****$5.92–$175.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,601.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, divot tool is a $818K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **divot tool market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$722K–$903K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**35%**
Top 20: 68%
**Open market**
**36%**
- Callaway30% - Mile High Life9% - Blue Tees Golf8% - GreenHaven7% - xajie6% - Team Golf4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/divot-tool/trend)
## **Top divot tool search terms**
- **divot tool**331K/yr+65.3%2.6% conv. - **golf divot tool**227K/yr+60.5%2.7% conv. - **divot repair tool**228K/yr+50.4%2.5% conv. - **golf divot repair tool**88K/yr+73.3%2.7% conv. - **divot tool and ball marker**67K/yr+83.9%2.6% conv. - **golf divot tool and ball marker**48K/yr+58.0%2.9% conv. - **golf divot tools**42K/yr+32.3%1.7% conv. - **ball marker divot tool**36K/yr+82.2%2.8% conv. - **divit golf tool**37K/yr+40.8%2.9% conv. - **divot repair tool with ball marker**20K/yr+123.8%2.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/divot-tool/search-terms)
## **Top divot tool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$25K6%$49K9%$74K12%$98K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Callaway 4-in-1 Golf Divot Repair Tool**Callaway**$13.91**4.7★6,532 rev](https://www.amazon.com/dp/B06XGNHD7B) [2**GreenHaven 2 Pack Golf Divot Repair Tool for Golfers Foldable Metal Green Tool with Magnetic Putt Alignment Ball Marker Pop-up Fork Tine with Sturdy Aluminum Alloy Handle (Blue&Black)**GreenHaven**$9.66**4.6★524 rev](https://www.amazon.com/dp/B0CQY437HD) [3**Blue Tees Golf 6-in-1 Premium Divot Tool & Ball Marker - Bottle Opener - Club Tee - Groove Cleaner - Putting Alignment - Designed to Be the Ultimate Tool for the Green - Black**Blue Tees Golf**$18.46**4.4★861 rev](https://www.amazon.com/dp/B0B1LFXC9W) [4**Callaway 4-in-1 Golf Divot Repair Tool with Magnetic Ball Marker Club Brush Groove Cleaner Zinc Alloy Black**Callaway**$14.35**4.7★6,532 rev](https://www.amazon.com/dp/B0DPLC8D3K) [5**xajie Golf Divot Repair Tool - Foldable Golf Repair Kit with Sturdy Handle & Magnetic Pop-up Button Ball Marker**xajie**$5.92**4.6★90 rev](https://www.amazon.com/dp/B0FD983KZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Callaway Ferrule Golf Divot Tool Limited**Callaway**$12.72**73 rev6mo ago](https://www.amazon.com/dp/B0GHC8HPVY) [**Callaway Ferrule Golf Divot Tool Blue**Callaway**$11.62**73 rev6mo ago](https://www.amazon.com/dp/B0GHC13ZKT) [**BirdieWorks 7-in-1 Metal Golf Divot Tool with Magnetic Ball Marker - Tee Height Setter Bottle Opener Groove Cleaner Putting Alignment Club Tee - Durable Green Accessory Gift for Men & Women**BirdieWorks**$15.35**78 rev10mo ago](https://www.amazon.com/dp/B0FPKVCNYJ) [**xajie Golf Divot Repair Tool - Foldable Golf Repair Kit with Sturdy Handle & Magnetic Pop-up Button Ball Marker**xajie**$5.92**90 rev11mo ago](https://www.amazon.com/dp/B0FD983KZ1) [**SYNATANA Golf Divot Repair Tool 3 in 1 Compact Ball Marker Divot Tool Foldable Golf Divot Tool for Repair & Maintain Green Golf Essential Ideal Gift for Golf Enthusiasts White 1 Pack**SYNATANA**$15.99**106 rev1y ago](https://www.amazon.com/dp/B0F6CB3ZDZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Callaway Ferrule Golf Divot Tool Blue**Callaway**$11.62**4.6★**▲ 210%**](https://www.amazon.com/dp/B0GHC13ZKT) [**Callaway 4-in-1 Golf Divot Repair Tool with Magnetic Ball Marker Club Brush Groove Cleaner Zinc Alloy Black**Callaway**$14.35**4.7★**▲ 110%**](https://www.amazon.com/dp/B0DPLC8D3K) [**Callaway 4-in-1 Divot Repair Tool Black/Gold One Size**Callaway**$15.16**4.7★**▲ 97%**](https://www.amazon.com/dp/B0DPLC432K) [**Links Golf Golf Divot Tool 7 in 1 Multipurpose Divot Repair Tool Lightweight and Compact Golf Divot Repair Tool with Ball Marker (Presidents Drip)**Links Golf**$15.91**4.5★**▲ 89%**](https://www.amazon.com/dp/B0D134LWPD) [**Callaway Ferrule Golf Divot Tool Limited**Callaway**$12.72**4.6★**▲ 83%**](https://www.amazon.com/dp/B0GHC8HPVY)
**~~View all trending →~~**
## **What buyers say about divot tool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“All around good tool - Callaway quality and look, at a decent price point”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**7%
*“easy to use”*
**Design-Overall**6%
*“Design is fun”*
**Durability**5%
*“without worry about it breaking”*
**Size-Overall**4%
*“Convenient size”*
**Grip**3%
*“Works good for setting a club to keep the grip off of the ground”*
**Color**3%
*“Love the colors”*
**Efficiency**3%
*“Works well”*
### **What buyers complain about **
**Size-Overall**19%
*“quite large”*
**Durability**14%
*“Broke within a couple months”*
**Value For Money**6%
*“a bit high in price”*
**Functionality-Overall**5%
*“Didn't really work”*
**Quality-Overall**4%
*“Feels cheap”*
**Measurement/Reading Accuracy**4%
*“Not accurate at all”*
**Grip**4%
*“Doesnt fit super stroke grips”*
**Weight Heavy**3%
*“much heavier than I expected”*
**Adhesion/Stickiness**3%
*“they dont stick together”*
**Thickness**3%
*“these things are thicker than the half dollar coin lmao”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Grip**6%
**Weight Heavy**5%
**Defective Material/Parts**5%
**Value For Money**4%
**Quality-Overall**3%
**Compatibility-Overall**3%
**Maintenance And Repair**3%
## **Common questions**
- **Is divot tool profitable to sell on Amazon United States?**
- The niche generates $818K/yr across 54 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the divot tool niche?**
- 33 brands and 105 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in divot tool?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.9%.
- **When does demand for divot tool peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the divot tool niche?**
- Listings span $5.92–$175.11; the average listing price is $18.05 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.
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