---
title: "Diving Mask — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/diving-mask"
last_updated: "2026-08-06T04:56:41.105Z"
locale: en
meta:
description: "Niche score 52/100 · $81K/yr market · 90K searches/yr · $39.12 avg price. A small market ($81K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $81K/yr market · 90K searches/yr · $39.12 avg price. A small market ($81K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Diving Mask — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **diving mask**
**Worth a look**
Shows a sweet-spot price point ($39.12 avg), but a small market ($81K/yr) keeps it on the watch list.
Market size 20Growth 67Conversion 29Competition 74Returns 32Price range 79Avg price 95Brand share 64Review moat 38Quality gap 50
**Avg price**
**Incredible****$39.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.05–$116.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+47.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,675.96**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$81K**
$81K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, diving mask is a $81K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diving mask market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$78K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**67%**
Top 20: 95%
**Top-5 click share**
**40%**
Top 20: 74%
**Open market**
**28%**
- W WSTOO21% - Greatever17% - CRESSI13% - AQUA A DIVE SPORTS10% - EXP VISION6% - Aegend5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/diving-mask/trend)
## **Top diving mask search terms**
- **diving masks**46K/yr+50.6%1.3% conv. - **scuba diving mask**27K/yr+19.6%0.7% conv. - **full face swim mask**5K/yr+236.9%1.3% conv. - **anti fog snorkel mask**5K/yr+63.3%3.4% conv. - **scuba masks**4K/yr+56.9%1.2% conv. - **zipoute snorkel mask full face**1K/yr+118.2%0.2% conv. - **snorkel mask with gopro mount**3K/yr-26.2%1.8% conv. - **dolfino snorkel mask**357/yr+23.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/diving-mask/search-terms)
## **Top diving mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WSTOO Swim Goggles with Nose Cover for Ages 5-12 Youth Adults Unisex**W WSTOO**$10.09**4.5★928 rev](https://www.amazon.com/dp/B0CGDFB3RQ) [2**WSTOO Swim Goggles with Nose Cover for Ages 5-12 Youth Adults Unisex**W WSTOO**$10.08**4.5★928 rev](https://www.amazon.com/dp/B0CGDG668V) [3**Diving mask Anti-Fog Swimming Snorkel mask Suitable for Adults Scuba Dive Swim Snorkeling Goggles Masks**AQUA A DIVE SPORTS**$16.03**4.6★8,687 rev](https://www.amazon.com/dp/B09SG99XV4) [4**Greatever G2 Full Face Snorkel Mask with Latest Dry Top System Foldable 180 Degree Panoramic View Snorkeling Mask with Camera Mount Safe Breathing Anti-Leak&Anti-Fog**Greatever**$29.69**4.5★15,707 rev](https://www.amazon.com/dp/B094ZCYJ78) [5**Greatever Dry Snorkel Set Panoramic Wide View Anti-Fog Scuba Diving Mask Professional Snorkeling Gear for Adults Kids**Greatever**$31.59**4.4★9,715 rev](https://www.amazon.com/dp/B07GVDY9TQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak**Greatever**$49.12**3,789 rev9mo ago](https://www.amazon.com/dp/B0FWC9C8X7) [**Cressi Ikarus 2-Lens Masks Clear/Ice Cyan**CRESSI**$24.17**94 rev11mo ago](https://www.amazon.com/dp/B0FLF37MJ7) [**Scuba Prime Pano 3 Scuba Diving Mask Tempered Glass Snorkel Mask Three-Window Scuba Mask No-Leak Dive Mask Silicone Skirt Diving Mask for Snorkeling and Scuba Use TransBlack**Scuba Prime**$47.37**218 rev1y ago](https://www.amazon.com/dp/B0F2FRFQGN) [**Vvinca Swim Goggles with Nose Cover 2 Pack Wide View Diving Mask Anti-Fog UV No Leak Toddlers Swimming Goggles for Kids 3-12**Vvinca**$23.32**1,010 rev1y ago](https://www.amazon.com/dp/B0DQCWCHJG) [**Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women**Hydroview**$30.88**742 rev1y ago](https://www.amazon.com/dp/B0DBLD71B7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vvinca Swim Goggles with Nose Cover 2 Pack Wide View Diving Mask Anti-Fog UV No Leak Toddlers Swimming Goggles for Kids 3-12**Vvinca**$23.32**4.2★**▲ 126%**](https://www.amazon.com/dp/B0DQCWCHJG) [**Cressi Pano 3 & Supernova Dry Mask & Snorkel Kits Black/Yellow**CRESSI**$51.04**4.6★**▲ 125%**](https://www.amazon.com/dp/B082278LPC) [**Cressi Liberty Triside 3-Lens Masks Black/Graphite**CRESSI**$57.15**4.6★**▲ 122%**](https://www.amazon.com/dp/B078GTT958) [**WSTOO Swim Goggles with Nose Cover for Ages 5-12 Youth Adults Unisex**W WSTOO**$10.09**4.5★**▲ 121%**](https://www.amazon.com/dp/B0CGDFB3RQ) [**Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak**Greatever**$49.12**4.5★**▲ 77%**](https://www.amazon.com/dp/B0FWC9C8X7)
**~~View all trending →~~**
## **What buyers say about diving mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Size-Overall**12%
*“Excellent fit”*
**Value For Money**8%
*“Great value”*
**Comfort-Overall**7%
*“it stayed comfortable the whole time”*
**Leak-Proof**6%
*“Does not leak”*
**Water Resistance**6%
*“Water resistance is great”*
**Suitability Fog**5%
*“No fog”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**2%
*“It is durable”*
### **What buyers complain about **
**Leak-Proof**14%
*“they leak”*
**Water Resistance**8%
*“Up and not allow water in”*
**Functionality-Overall**7%
*“DOESN'T WORK”*
**Durability**6%
*“Broke after first use”*
**Breathability**5%
*“HARD TO BREATHE”*
**Size-Overall**5%
*“It didn't fit”*
**Quality-Overall**5%
*“Absolutely garbage”*
**Comfort-Overall**4%
*“This mask is uncomfortable”*
**Ease Of Use**3%
*“Very frustrating to use”*
**Value For Money**3%
*“it's not cheap”*
### **Top return reasons **
**Size-Overall**44%
**Leak-Proof**14%
**Functionality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Water Resistance**3%
**Product Condition**3%
**Comfort-Overall**3%
**Breathability**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is diving mask profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 51 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the diving mask niche?**
- 27 brands and 107 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in diving mask?**
- Top complaints mined from reviews: Leak-Proof, Water Resistance, Functionality-Overall. The return rate is 4.4%.
- **When does demand for diving mask peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the diving mask niche?**
- Listings span $10.05–$116.55; the average listing price is $39.12 (sweet spot $15–$100). The average incumbent carries 2,676 reviews — the moat a new listing must climb.
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