---
title: "Dive Mask — $479K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dive-mask"
last_updated: "2026-08-06T16:00:40.813Z"
locale: en
meta:
description: "Niche score 60/100 · $479K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $479K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dive Mask — $479K/yr Amazon US Niche (2026) - Flapen"
---
# **dive mask**
**Worth a look**
Shows demand growing +135.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 96Conversion 41Competition 63Returns 25Price range 88Avg price 95Brand share 51Review moat 27Quality gap 53
**Growth**
**Incredible****+135.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$31.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.98–$65.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$479K**
$479K/yr · 459K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,835.28**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dive mask is a $479K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dive mask market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$396K–$476K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**20%**
- Greatever39% - Hydroview10% - Rantizon10% - W WSTOO8% - AQUA A DIVE SPORTS8% - Seaview 1806%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +135.8% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dive-mask/trend)
## **Top dive mask search terms**
- **full face snorkel mask**137K/yr+255.7%1.7% conv. - **dive mask**81K/yr+94.6%1.7% conv. - **diving masks**46K/yr+50.6%0.9% conv. - **diving goggles**31K/yr+147.2%1.8% conv. - **scuba goggles**21K/yr+121.1%1.4% conv. - **diving mask adult**17K/yr+340.0%3.0% conv. - **snorkel mask full face**16K/yr+8.7%1.6% conv. - **water mask**12K/yr+93.1%1.1% conv. - **full face scuba mask**13K/yr+84.6%0.7% conv. - **full mask snorkel adult**12K/yr+54.6%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dive-mask/search-terms)
## **Top dive mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$24K10%$48K15%$72K20%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Greatever G2 Full Face Snorkel Mask with Latest Dry Top System Foldable 180 Degree Panoramic View Snorkeling Mask with Camera Mount Safe Breathing Anti-Leak&Anti-Fog**Greatever**$29.69**4.5★15,707 rev](https://www.amazon.com/dp/B094ZCYJ78) [2**Swim Goggles 2 Pack Wide View Anti Fog&UV Swimming Goggles for Audlt No Leaking Swim Glasses for Men Women Youth**Rantizon**$15.29**4.4★6,345 rev](https://www.amazon.com/dp/B0BTLXZ8FH) [3**Greatever Full Face Snorkel Mask Snorkeling Gear for Adults with Latest Dry Top Breathing System and Detachable Camera Mount Snorkel Mask Adult Snorkels Anti-Fog & Anti-Leak**Greatever**$26.30**4.4★1,320 rev](https://www.amazon.com/dp/B0CWRQ28LS) [4**Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women**Hydroview**$30.88**4.4★742 rev](https://www.amazon.com/dp/B0DBLD71B7) [5**Diving mask Anti-Fog Swimming Snorkel mask Suitable for Adults Scuba Dive Swim Snorkeling Goggles Masks**AQUA A DIVE SPORTS**$16.03**4.6★8,687 rev](https://www.amazon.com/dp/B09SG99XV4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women**Hydroview**$29.89**742 rev3mo ago](https://www.amazon.com/dp/B0GWZN1TQG) [**Full Face Snorkel Mask for Adults Youth Snorkel Mask with Ear Equalization Quick Release Anti-Leak and Anti-Fog with Mesh Bag for Snorkels Portable Snorkeling Gear with Detachable Camera Mount**SABRE COVE**$29.40**75 rev5mo ago](https://www.amazon.com/dp/B0GDDKSWZB) [**Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak**Greatever**$49.12**3,789 rev9mo ago](https://www.amazon.com/dp/B0FWC9C8X7) [**Full Face Snorkel Mask Snorkeling Gear for Adults Scuba Mask Diving Dry Top Snorkel Gear with Detachable Camera Mount 180 Panoramic View Anti-Leak Anti-Fog Travel Package**ForShine**$18.55**298 rev11mo ago](https://www.amazon.com/dp/B0FL1Z8XTP) [**Full Face Snorkel Mask Snorkeling Gear for Adults Scuba Mask Diving Dry Top Snorkel Gear with Detachable Camera Mount 180 Panoramic View Anti-Leak Anti-Fog Travel Package**ForShine**$19.88**298 rev11mo ago](https://www.amazon.com/dp/B0FL21WZ3S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women**Hydroview**$29.89**4.4★**▲ 76%**](https://www.amazon.com/dp/B0GWZN1TQG) [**Full Face Snorkel Mask Snorkeling Gear for Adults Scuba Mask Diving Dry Top Snorkel Gear with Detachable Camera Mount 180 Panoramic View Anti-Leak Anti-Fog Travel Package**ForShine**$18.55**4.3★**▲ 75%**](https://www.amazon.com/dp/B0FL1Z8XTP) [**Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount with 180 Degree Panoramic View**Snorklix**$29.00**4.4★**▲ 70%**](https://www.amazon.com/dp/B0FS6WCM1R) [**Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak**Greatever**$49.12**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FWC9C8X7) [**Swim Goggles 2 Pack Wide View Anti Fog&UV Swimming Goggles for Audlt No Leaking Swim Glasses for Men Women Youth**Rantizon**$15.29**4.4★**▲ 41%**](https://www.amazon.com/dp/B0BTLXZ8FH)
**~~View all trending →~~**
## **What buyers say about dive mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality felt solid”*
**Size-Overall**13%
*“fit like a glove”*
**Value For Money**8%
*“Good value”*
**Comfort-Overall**7%
*“was comfortable”*
**Leak-Proof**6%
*“Doesnt leak”*
**Suitability Fog**5%
*“it doesn't fog”*
**Water Resistance**5%
*“We love ours for swimming”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“Efficient”*
**Breathability**3%
*“it is breathable”*
### **What buyers complain about **
**Leak-Proof**16%
*“leaks everywhere”*
**Breathability**8%
*“HARD TO BREATHE”*
**Water Resistance**7%
*“did not work under water”*
**Durability**7%
*“Broke after first use”*
**Quality-Overall**5%
*“Bad quality”*
**Ease Of Use**4%
*“Very frustrating to use”*
**Comfort-Overall**4%
*“This mask is uncomfortable”*
**Functionality-Overall**3%
*“Doesn't work”*
**Size-Overall**3%
*“Poor Fit”*
**Product Condition**3%
*“Sent used product when bought new”*
### **Top return reasons **
**Size-Overall**45%
**Leak-Proof**15%
**Functionality-Overall**4%
**Value For Money**4%
**Water Resistance**4%
**Breathability**4%
**Product Condition**3%
**Comfort-Overall**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is dive mask profitable to sell on Amazon United States?**
- The niche generates $479K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +135.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the dive mask niche?**
- 15 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in dive mask?**
- Top complaints mined from reviews: Leak-Proof, Breathability, Water Resistance. The return rate is 5.1% — above our launch gate.
- **When does demand for dive mask peak?**
- Demand peaks in Jun–Jul; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the dive mask niche?**
- Listings span $9.98–$65.84; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 3,835 reviews — the moat a new listing must climb.
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