---
title: "Dive Computer — $600K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dive-computer"
last_updated: "2026-08-12T02:12:40.489Z"
locale: en
meta:
description: "Niche score 44/100 · $600K/yr market · 277K searches/yr · $570.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $600K/yr market · 277K searches/yr · $570.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dive Computer — $600K/yr Amazon US Niche (2026) - Flapen"
---
# **dive computer**
**Skip it**
Pricing outside the sweet spot ($570.35 avg) — this niche doesn't clear our bar today.
Market size 64Growth 56Conversion 5Competition 77Returns 30Price range 4Avg price 0Brand share 27Review moat 81Quality gap 45
**Review moat**
**Great****371.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****$600K**
$600K/yr · 277K searches
**Growth**
**Good****+29.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$23.31–$1896.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$570.35**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dive computer is a $600K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dive computer market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$713K–$856K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**8%**
- Garmin45% - CRESSI16% - SUUNTO15% - Shearwater Research8% - Mares5% - Wearable4U3% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dive-computer/trend)
## **Top dive computer search terms**
- **dive computer**116K/yr+20.5%0.3% conv. - **dive computers for scuba**10K/yr+370.2%0.5% conv. - **garmin descent**22K/yr+27.7%0.9% conv. - **garmin dive watch**17K/yr+55.1%0.6% conv. - **garmin dive computer**15K/yr+32.0%0.9% conv. - **dive computer watch**24K/yr-20.6%0.4% conv. - **diving computer**12K/yr+25.2%0.3% conv. - **scuba dive computer**10K/yr+11.9%0.3% conv. - **scuba computer**7K/yr+37.6%0.3% conv. - **computadora de buceo**7K/yr+27.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dive-computer/search-terms)
## **Top dive computer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$18K6%$36K9%$54K12%$72K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garmin Descent G2 Watch-Style Dive Computer Bright AMOLED Display Multiple Dive Modes Health and Wellness Features Black with Black Band**Garmin**$626.52**4.6★101 rev](https://www.amazon.com/dp/B0DX1T7JQ3) [2**Garmin Descent X30 Rugged Dive Computer Surface GPS Button Controls Vibrant 2.4-inch Color Display Up to 30 Hours of Battery Life**Garmin**$580.36**5.0★5 rev](https://www.amazon.com/dp/B0FSTKJ3Y7) [3**Shearwater Research Peregrine Dive Computer**Shearwater Research**$567.40**4.7★476 rev](https://www.amazon.com/dp/B08DKFHD7P) [4**Cressi Leonardo 2.0 Dive Computer - White/Black - Backlit & Water Resistant Dive Watch - Nitrox & Gauge Diving Computer - Sport Watch**CRESSI**$225.22**4.2★3,553 rev](https://www.amazon.com/dp/B0065PPJ1E) [5**Garmin Descent G1 Rugged Dive Computer Multiple Dive Modes Activity Tracking Slate Gray**Garmin**$468.40**4.6★165 rev](https://www.amazon.com/dp/B09RQZX4C3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUUNTO Nautic S Dive Watch Computer w/Bright AMOLED Display GPS Offline Maps and Weather Tools Wireless Tank Pressure Up to 60H on a Single Charge**SUUNTO**$519.96**5 rev6mo ago](https://www.amazon.com/dp/B0GHQHWCMT) [**SUUNTO Nautic Dive Computer with Bungee Cord Bright AMOLED Display Integrated LED Flashlight Up to 120H GPS & Underwater Route Tracking Wireless Tank Pressure Monitor**SUUNTO**$647.78**4 rev7mo ago](https://www.amazon.com/dp/B0G4976S37) [**Garmin Descent X30 Rugged Dive Computer Surface GPS Button Controls Vibrant 2.4-inch Color Display Up to 30 Hours of Battery Life**Garmin**$580.36**5 rev10mo ago](https://www.amazon.com/dp/B0FSTKJ3Y7) [**Mares Puck Pro EZ Wrist Underwater Scuba Dive Computer (414177) - Depth Decompression Temperature Time Dive Data Display**Mares**$195.92**14 rev11mo ago](https://www.amazon.com/dp/B0FB6Y9NDF) [**Garmin Descent G2 Watch-Style Dive Computer Bright AMOLED Display Multiple Dive Modes Health and Wellness Features Black with Black Band**Garmin**$626.52**101 rev1y ago](https://www.amazon.com/dp/B0DX1T7JQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUUNTO Nautic S Dive Watch Computer w/Bright AMOLED Display GPS Offline Maps and Weather Tools Wireless Tank Pressure Up to 60H on a Single Charge**SUUNTO**$519.96**4.7★**▲ 165%**](https://www.amazon.com/dp/B0GHQHWCMT) [**Suunto D5 All Black Dive Computerwith Color Screen and Exchangeable Straps**SUUNTO**$402.52**4.1★**▲ 141%**](https://www.amazon.com/dp/B07P1WV8VP) [**Garmin Descent X30 Rugged Dive Computer Surface GPS Button Controls Vibrant 2.4-inch Color Display Up to 30 Hours of Battery Life**Garmin**$580.36**5.0★**▲ 107%**](https://www.amazon.com/dp/B0FSTKJ3Y7) [**SUUNTO Nautic Dive Computer with Bungee Cord Bright AMOLED Display Integrated LED Flashlight Up to 120H GPS & Underwater Route Tracking Wireless Tank Pressure Monitor**SUUNTO**$647.78**4.7★**▲ 100%**](https://www.amazon.com/dp/B0G4976S37) [**SUUNTO D5 Dive Computer with Color Screen and Exchangeable Straps Wildberry**SUUNTO**$400.20**4.6★**▲ 78%**](https://www.amazon.com/dp/B0DP3RJ46H)
**~~View all trending →~~**
## **What buyers say about dive computer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Easy to use”*
**Value For Money**16%
*“Value for your money”*
**Quality-Overall**12%
*“Great Watch”*
**Battery Life**8%
*“Battery life is exceptional”*
**Advertised Vs Actual Product**7%
*“it has performed as expected”*
**Assembly/Installation**5%
*“Easy set up”*
**Water Resistance**4%
*“Good functionality, easy to see underwater”*
**Efficiency**3%
*“Very good and efficient”*
**Software/Application**3%
*“The companion app is also a huge plus”*
**Brightness/Shine/Glow**2%
*“The display is bright”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**10%
*“You will find their printed instructions are very inadequate”*
**Functionality-Overall**8%
*“well right now it not working”*
**Touch/Button Controls**7%
*“The one button control takes a bit to get the hang of”*
**Design-Overall**7%
*“I found the one button design difficult to use”*
**Size-Overall**6%
*“Only issue is that it's *large*”*
**Ease Of Use**6%
*“this is a challenge to operate”*
**Durability**4%
*“after that it died”*
**Water Resistance**3%
*“Water has seeped into it”*
**Product Condition**3%
*“Used, Defective product”*
**Value For Money**3%
*“Great Watch; Expensive”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**15%
**Advertised Vs Actual Product**9%
**Product Condition**9%
**Functionality-Overall**8%
**Touch/Button Controls**4%
**Battery Life**3%
**Connectivity-Overall**3%
**Ease Of Use**3%
**Charging**2%
## **Common questions**
- **Is dive computer profitable to sell on Amazon United States?**
- The niche generates $600K/yr across 48 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dive computer niche?**
- 13 brands and 76 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in dive computer?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Touch/Button Controls. The return rate is 4.6%.
- **When does demand for dive computer peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dive computer niche?**
- Listings span $23.31–$1896.73; the average listing price is $570.35 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.
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