---
title: "Dive Compass — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dive-compass"
last_updated: "2026-08-12T00:18:29.452Z"
locale: en
meta:
description: "Niche score 45/100 · $62K/yr market · 34K searches/yr · $54.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $62K/yr market · 34K searches/yr · $54.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dive Compass — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **dive compass**
**Skip it**
A small market ($62K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 67Conversion 42Competition 24Returns 25Price range 78Avg price 92Brand share 16Review moat 95Quality gap 79
**Review moat**
**Great****101.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$54.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$15.55–$122.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+47.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$62K**
$62K/yr · 34K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dive compass is a $62K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dive compass market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$68K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#502**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**2%**
- Scuba Choice53% - XS Scuba20% - AOFAR9% - Saekodive7% - CRESSI5% - Trident4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.5% search growth over the last 90 days.
1K600Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dive-compass/trend)
## **Top dive compass search terms**
- **dive compass**15K/yr+43.5%2.5% conv. - **scuba compass**13K/yr+70.6%2.9% conv. - **diving compass**6K/yr+17.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dive-compass/search-terms)
## **Top dive compass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$19K40%$25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scuba Choice Diving Deluxe Wrist Compass 2.3 Display Accurate Underwater Navigation 15 Strap Depth Rated 80m 25 Tilt Durable -5C to 55C Made in Taiwan**Scuba Choice**$31.39**4.0★415 rev](https://www.amazon.com/dp/B004U8WGGY) [2**XS Scuba QuikVu Retractable Compass**XS Scuba**$122.54**4.8★10 rev](https://www.amazon.com/dp/B0CPQRD4Y2) [3**XS Scuba QuikVu Clip n Go Compass**XS Scuba**$85.65**4.1★8 rev](https://www.amazon.com/dp/B0CQKKNGTP) [4**Scuba Choice Diving Dive Compass with Retractable Clip Glow-in-the-Dark Compass 7 to 31.5 Extendable Retractor Perfect for BCD or Gear Attachment Easy-to-Read Underwater Navigation Tool**Scuba Choice**$49.95**4.0★215 rev](https://www.amazon.com/dp/B00LRXV8KU) [5**AOFAR Dive Compass AF-Q60C Waterproof Durable Compact. Compass with Hose clamp Design for Sailing Diving**AOFAR**$15.62**4.4★35 rev](https://www.amazon.com/dp/B0C73PVND6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cressi Compass with Adaptable Bungee Mount for Scuba Diving- Easy to Read- Designed in Italy**CRESSI**$57.31**7 rev11mo ago](https://www.amazon.com/dp/B0FN8CPKGB) [**OCEANIC Maxview Compass | Large Easy-to-Read Bearing Indicators | Available in a Variety of configurations: Wrist Bungee clipmount Hose Mount and Module | Available in NH or SH (Lanyard (Clip))**Oceanic**$92.94**3 rev1y ago](https://www.amazon.com/dp/B0DP1FDV1D) [**XS Scuba QuikVu Clip n Go Compass**XS Scuba**$85.65**8 rev2y ago](https://www.amazon.com/dp/B0CQKKNGTP) [**XS Scuba QuikVu Retractable Compass**XS Scuba**$122.54**10 rev2y ago](https://www.amazon.com/dp/B0CPQRD4Y2) [**Saekodive Bungee Mount Scuba Dive Compass - Glow Dark 230ft Waterproof**Saekodive**$61.09**26 rev2y ago](https://www.amazon.com/dp/B0CPFNGPPM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XS Scuba QuikVu Retractable Compass**XS Scuba**$122.54**4.8★**▲ 45%**](https://www.amazon.com/dp/B0CPQRD4Y2) [**Scuba Choice Diving Deluxe Wrist Compass 2.3 Display Accurate Underwater Navigation 15 Strap Depth Rated 80m 25 Tilt Durable -5C to 55C Made in Taiwan**Scuba Choice**$31.39**4.0★**▲ 30%**](https://www.amazon.com/dp/B004U8WGGY) [**OCEANIC Maxview Compass | Large Easy-to-Read Bearing Indicators | Available in a Variety of configurations: Wrist Bungee clipmount Hose Mount and Module | Available in NH or SH (Lanyard (Clip))**Oceanic**$92.94**5.0★**▲ 15%**](https://www.amazon.com/dp/B0DP1FDV1D) [**XS Scuba QuikVu Clip n Go Compass**XS Scuba**$85.65**4.1★**— 9%**](https://www.amazon.com/dp/B0CQKKNGTP) [**SAEKODIVE Wrist Compass - Glow in the Dark Waterproof Dive Compass - Scuba Compass Diving Compass Kayak Compass**Saekodive**$61.59**4.3★**— 7%**](https://www.amazon.com/dp/B0CPFCSWF1)
**~~View all trending →~~**
## **What buyers say about dive compass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“This is a surpassingly well made compass”*
**Advertised Vs Actual Product**13%
*“Better than expected”*
**GPS**10%
*“Excellent compass”*
**Weight Light**10%
*“Its lightweight and appears well made”*
**Display-Overall**6%
*“Clear vision, good illumination”*
**Brightness/Shine/Glow**6%
*“capable glow”*
**Value For Money**6%
*“A value”*
**Suitability Beginner**3%
*“Great for Divemaster training or scuba instruction”*
**Exercise/Sports Suitability**3%
*“Excellent for training AND everyday use”*
**Size-Overall**3%
*“love that its small enough not to drag much from my gear clip”*
### **What buyers complain about **
**Quality-Overall**25%
*“Not reliable and cheaply made”*
**Balance/Stability**25%
*“I felt that the compass was not stable enough for good use”*
**Durability**25%
*“Durability questionable”*
**Functionality-Overall**25%
*“Some are not working”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**12%
**Functionality-Overall**8%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Value For Money**6%
**Measurement/Reading Accuracy**6%
**Add-Ons/Attachments**4%
**Terrain Suitability**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is dive compass profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dive compass niche?**
- 7 brands and 29 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in dive compass?**
- Top complaints mined from reviews: Quality-Overall, Balance/Stability, Durability. The return rate is 5.1% — above our launch gate.
- **When does demand for dive compass peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the dive compass niche?**
- Listings span $15.55–$122.54; the average listing price is $54.12 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.
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