---
title: "Discus — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/discus"
last_updated: "2026-08-11T23:22:34.219Z"
locale: en
meta:
description: "Niche score 33/100 · $100K/yr market · 187K searches/yr · $23.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $100K/yr market · 187K searches/yr · $23.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Discus — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **discus**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 3Conversion 29Competition 9Returns 93Price range 81Avg price 95Brand share 0Review moat 72Quality gap 25
**Avg price**
**Incredible****$23.12**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.27–$41.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****624.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$100K**
$100K/yr · 187K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-44.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, discus is a $100K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 33/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **discus market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$185K–$231K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- BSN57% - Champion Sports26% - PORT A PIT8% - Deekin5% - YIXINLOMYY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/discus/trend)
## **Top discus search terms**
- **discus**95K/yr-49.0%2.3% conv. - **discus 1kg**28K/yr-35.6%3.8% conv. - **1kg discus**16K/yr-41.0%3.1% conv. - **1 kg discus**7K/yr-45.0%4.3% conv. - **discuss**7K/yr-17.6%1.3% conv. - **shot put and discus set**5K/yr-51.3%0.4% conv. - **womens discus**5K/yr-40.8%1.8% conv. - **girls discus**4K/yr-44.2%2.3% conv. - **1k discus**4K/yr-41.1%2.5% conv. - **track & field discuses**4K/yr-42.1%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/discus/search-terms)
## **Top discus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$15K30%$30K45%$45K60%$60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHALLENGER DISCUS 1K**BSN**$32.86**4.6★229 rev](https://www.amazon.com/dp/B000BR6QTG) [2**Champion Sports Rubber Practice Discus 1.0 kg Black**Champion Sports**$9.27**4.7★1,622 rev](https://www.amazon.com/dp/B0000ATSJ5) [3**BSN Sports Practice 1.6K Black Rubber Discus One Size**BSN**$12.76**4.6★895 rev](https://www.amazon.com/dp/B0000BYSPN) [4**Black Rubber Discus - Practice 1 kilogram**PORT A PIT**$12.55**4.7★1,352 rev](https://www.amazon.com/dp/B0000BYSPM) [5**Deekin 2 Pcs Shot Put Rubber Discus Black Ball for School Track and Field Discuses for Outdoor Practice Throwing(1kg Discus+8lb Shot Put)**Deekin**$41.29**4.6★184 rev](https://www.amazon.com/dp/B0C14113XP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 kg Sports Training Discus 2 Pcs for Girls Boys School Track and Field 1kg Nylon Discus with Steel Rim and Center Men Women Discuses Outdoor Practice Throwing (Pink)**YIXINLOMYY**$33.18**54 rev1y ago](https://www.amazon.com/dp/B0F491TCNV) [**Deekin 2 Pcs Shot Put Rubber Discus Black Ball for School Track and Field Discuses for Outdoor Practice Throwing(1kg Discus+8lb Shot Put)**Deekin**$41.29**184 rev3y ago](https://www.amazon.com/dp/B0C14113XP) [**Champion Sports Rubber Practice Discus 1.0 kg Black**Champion Sports**$9.27**1,622 rev20y ago](https://www.amazon.com/dp/B0000ATSJ5) [**Champion Sports Rubber Practice Discus 1.6 kg Black**Champion Sports**$13.34**332 rev20y ago](https://www.amazon.com/dp/B0000V48DE) [**CHALLENGER DISCUS 1K**BSN**$32.86**229 rev22y ago](https://www.amazon.com/dp/B000BR6QTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 kg Sports Training Discus 2 Pcs for Girls Boys School Track and Field 1kg Nylon Discus with Steel Rim and Center Men Women Discuses Outdoor Practice Throwing (Pink)**YIXINLOMYY**$33.18**4.3★**▲ 135%**](https://www.amazon.com/dp/B0F491TCNV) [**Black Rubber Discus - Practice 1 kilogram**PORT A PIT**$12.55**4.7★**▲ 30%**](https://www.amazon.com/dp/B0000BYSPM) [**Deekin 2 Pcs Shot Put Rubber Discus Black Ball for School Track and Field Discuses for Outdoor Practice Throwing(1kg Discus+8lb Shot Put)**Deekin**$41.29**4.6★**▲ 28%**](https://www.amazon.com/dp/B0C14113XP) [**BSN Sports Practice 1.6K Black Rubber Discus One Size**BSN**$12.76**4.6★**▲ 17%**](https://www.amazon.com/dp/B0000BYSPN) [**CHALLENGER DISCUS 1K**BSN**$32.86**4.6★**— 5%**](https://www.amazon.com/dp/B000BR6QTG)
**~~View all trending →~~**
## **What buyers say about discus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“I love that its affordable”*
**Durability**21%
*“Durable”*
**Advertised Vs Actual Product**12%
*“As described”*
**Quality-Overall**6%
*“Great quality product”*
**Buoyancy**6%
*“Flyes through the air pretty well”*
**Ease Of Use**6%
*“Great for practice”*
**Efficiency**6%
*“Works perfect for training my daughter to use”*
**Size-Overall**5%
*“Perfect size for high school track”*
**Rubber Quality**3%
*“The rubber construction feels durable”*
**Color**3%
*“colorful”*
### **What buyers complain about **
**Quality-Overall**25%
*“This is junk”*
**Product Condition**13%
*“You could potentially be receiving a used beat up item”*
**Weight Heavy**13%
*“Not 1 K weight”*
**Thickness**13%
*“5 inches thick which is a little weird”*
**Durability**13%
*“Wasnt very durable”*
**Smell**4%
*“The disc smells like yucky plastic for the first couple days”*
**Weight Light**4%
*“It will be slightly lighter than its supposed to be by 20-30grams”*
**Maintenance And Repair**4%
*“May not pass weight in inslection after the repair”*
### **Top return reasons **
**Size-Overall**33%
**Product Condition**16%
**Weight Heavy**11%
**Advertised Vs Actual Product**10%
**Material Quality**4%
**Scratch Resistance**3%
**Quality-Overall**3%
**Smell**2%
**Weight Light**2%
**Rubber Quality**2%
## **Common questions**
- **Is discus profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 8 tracked products. 90-day search growth is -44.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the discus niche?**
- 5 brands and 19 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in discus?**
- Top complaints mined from reviews: Quality-Overall, Product Condition, Weight Heavy. The return rate is 1.1%.
- **When does demand for discus peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the discus niche?**
- Listings span $9.27–$41.29; the average listing price is $23.12 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.
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