---
title: "Detroit Lions Youth Apparel — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-youth-apparel"
last_updated: "2026-08-07T19:59:28.872Z"
locale: en
meta:
description: "Niche score 46/100 · $241K/yr market · 225K searches/yr · $21.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $241K/yr market · 225K searches/yr · $21.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detroit Lions Youth Apparel — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **detroit lions youth apparel**
**Skip it**
Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 11Conversion 57Competition 63Returns 66Price range 78Avg price 92Brand share 27Review moat 42Quality gap 20
**Avg price**
**Great****$21.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.69–$41.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$241K**
$241K/yr · 225K searches
**Review moat**
**Okay****2,309.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, detroit lions youth apparel is a $241K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions youth apparel market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$131K–$175K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#530**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **39%**
- **Out of stock**
- **22.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**8%**
- WILSON38% - Outerstuff20% - Franklin Sports14% - aminco9% - Junk Food8% - Rico Industries3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 33.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-youth-apparel/trend)
## **Top detroit lions youth apparel search terms**
- **detroit lions football**28K/yr-22.0%5.3% conv. - **detroit lions kids**34K/yr-39.4%1.6% conv. - **detroit lions necklace**16K/yr-14.9%1.8% conv. - **detroit lions kids apparel**22K/yr-14.8%1.9% conv. - **detroit lions youth**12K/yr-19.7%0.6% conv. - **detroit lions toys**11K/yr-42.0%0.5% conv. - **detroit lions kids gifts**7K/yr-24.9%2.4% conv. - **detroit lions chain**11K/yr-17.0%2.3% conv. - **kids detroit lions shirt**11K/yr+2.4%2.4% conv. - **detroit lions youth apparel**10K/yr-15.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-youth-apparel/search-terms)
## **Top detroit lions youth apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILSON NFL Live Signature Autograph Football - Official Size Detroit Lions**WILSON**$36.79**4.7★535 rev](https://www.amazon.com/dp/B08BZW4B6L) [2**WILSON Sporting Goods NFL Detroit Lions Team Logo Football Black Mini Size**WILSON**$14.35**4.7★5,309 rev](https://www.amazon.com/dp/B07GF9Z13J) [3**Junk Food NFL - Detroit Lions - Lightning - Officially Licensed Youth Short Sleeve Fan Tee for Boys and Girls**Junk Food**$18.52**4.7★417 rev](https://www.amazon.com/dp/B0DD5JF4K2) [4**Aminco NFL Detroit Lions Team Logo Pendant Necklace Silver 4**aminco**$9.47**4.5★1,341 rev](https://www.amazon.com/dp/B07FDLHHY5) [5**Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Size 5-6 Detroit Lions - Blue)**Outerstuff**$25.24**4.7★711 rev](https://www.amazon.com/dp/B0DH9GCF9J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cool Lion Women Kids Boys Girls Youth Men Teen T-Shirt**Lion Shirts For Men Women Kids Gifts**$18.61**27 rev9mo ago](https://www.amazon.com/dp/B0FT6FY5D2) [**NFL Kids Youth 4-20 Officially Licensed Team Spirit Game Day Performance T-Shirt (7 Detroit Lions - Blue)**Outerstuff**$21.04**479 rev11mo ago](https://www.amazon.com/dp/B0FNRXVSMJ) [**For Bare Feet NFL DETROIT LIONS Black Wave Crew Sock Team Color YOUTH**For Bare Feet**$13.00**289 rev11mo ago](https://www.amazon.com/dp/B0DPW6NSLD) [**AG AGUU Toddler Football Shirt Boy Girl Football Team T Shirt Fans Lover Outfit Kid Game Day Tee Short Sleeve Tops(Grey 5-6T)**AG AGUU**$13.58**70 rev1y ago](https://www.amazon.com/dp/B0FBRDTPWY) [**WILSON NFL Team Metallic Premiere Football - Official Size Detroit Lions**WILSON**$41.98**174 rev1y ago](https://www.amazon.com/dp/B0DHLLCC4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outerstuff NFL Boys Kids 4-20 Official City Wide Arch Logo Team T-Shirt (Size: 14-16 Detroit Lions - Blue)**Outerstuff**$17.94**4.7★**▲ 790%**](https://www.amazon.com/dp/B0DCCCKJCP) [**Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Size 5-6 Detroit Lions - Blue)**Outerstuff**$25.24**4.7★**▲ 499%**](https://www.amazon.com/dp/B0DH9GCF9J) [**Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Regular Detroit Lions - Blue)**Outerstuff**$25.03**4.7★**▲ 481%**](https://www.amazon.com/dp/B0D5J6BGQF) [**NFL Kids Youth 4-20 Officially Licensed Team Spirit Game Day Performance T-Shirt (7 Detroit Lions - Blue)**Outerstuff**$21.04**4.7★**▲ 263%**](https://www.amazon.com/dp/B0FNRXVSMJ) [**Outerstuff NFL Boys Kids 4-20 Official City Wide Arch Logo Team T-Shirt (US Size: 4 Regular Detroit Lions - Blue)**Outerstuff**$15.16**4.7★**▲ 240%**](https://www.amazon.com/dp/B0D94WQHTW)
**~~View all trending →~~**
## **What buyers say about detroit lions youth apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Great football great quality”*
**Grip**13%
*“Easy to grip”*
**Value For Money**13%
*“Well worth the money”*
**Size-Overall**9%
*“Fits perfectly”*
**Color**5%
*“color”*
**Inflation/Deflation**5%
*“Was happy that it arrived perfectly inflated”*
**Fun/Entertainment Experience**5%
*“My grandson is enjoying it”*
**Durability**3%
*“it still looks brand new”*
**Warmth**2%
*“Very soft and warm”*
**Leather Quality**2%
*“Feels like real leather”*
### **What buyers complain about **
**Size-Overall**50%
*“really big”*
**Inflation/Deflation**20%
*“after a couple of months I had to buy a new one as it didnt keep inflated”*
**Quality-Overall**10%
*“Disappointing, considering the quality of other games from this brand”*
**Storage Capacity**10%
*“no storage tin with the game”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**7%
**Inflation/Deflation**5%
**Grip**4%
**Leak-Proof**3%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is detroit lions youth apparel profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the detroit lions youth apparel niche?**
- 11 brands and 11 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in detroit lions youth apparel?**
- Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Quality-Overall. The return rate is 2.4%.
- **When does demand for detroit lions youth apparel peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 33.1× the quietest.
- **What does it cost to enter the detroit lions youth apparel niche?**
- Listings span $7.69–$41.98; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 2,310 reviews — the moat a new listing must climb.
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