---
title: "Detroit Lions Womens Apparel — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-womens-apparel"
last_updated: "2026-08-06T20:21:27.003Z"
locale: en
meta:
description: "Niche score 48/100 · $287K/yr market · 1.1M searches/yr · $28.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $287K/yr market · 1.1M searches/yr · $28.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detroit Lions Womens Apparel — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **detroit lions womens apparel**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 12Competition 87Returns 27Price range 88Avg price 95Brand share 67Review moat 46Quality gap 25
**Avg price**
**Incredible****$28.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.62–$70.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$287K**
$287K/yr · 1.1M searches
**Review moat**
**Okay****1,871.56**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, detroit lions womens apparel is a $287K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions womens apparel market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$285K–$356K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#4,309**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **47%**
- **Out of stock**
- **22.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**27 **—flat
**Sellers**
**26**
**Top-5 brand share**
**65%**
Top 20: 97%
**Top-5 click share**
**28%**
Top 20: 57%
**Open market**
**29%**
- Junk Food29% - FOCO11% - Hybrid Sports9% - BestLucky8% - Ultra Game8% - Team Fan Apparel6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 37.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-womens-apparel/trend)
## **Top detroit lions womens apparel search terms**
- **detroit lions shirt**214K/yr+35.1%1.1% conv. - **detroit lions womens apparel**346K/yr-32.0%0.4% conv. - **detroit lions hoodie**118K/yr-53.4%0.7% conv. - **detroit lions t shirt**20K/yr+133.1%1.0% conv. - **lions shirt**53K/yr-3.9%0.8% conv. - **detroit lions sweatshirt**98K/yr-49.3%0.7% conv. - **detroit lions shirts**19K/yr+66.9%0.7% conv. - **detroit lions jersey men**24K/yr+7.1%0.1% conv. - **detroit lions shirts for men**21K/yr+34.2%1.2% conv. - **lions hoodie**50K/yr-61.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-womens-apparel/search-terms)
## **Top detroit lions womens apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$11K6%$17K8%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hybrid Sports NFL - Detroit Lions Distressed Team Logo - Mens and Womens Short Sleeve T-Shirt - Size Large - Detroit Lions - Charcoal**Hybrid Sports**$24.10**4.6★995 rev](https://www.amazon.com/dp/B0C5NQLTNQ) [2**Junk Food NFL - Detroit Lions - Team Helmet - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women**Junk Food**$23.49**4.7★5,752 rev](https://www.amazon.com/dp/B09TWW862G) [3**Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray**BestLucky**$12.22**4.4★26 rev](https://www.amazon.com/dp/B0FR4HZGFG) [4**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Large Detroit Lions - Blue)**FOCO**$39.72**4.4★884 rev](https://www.amazon.com/dp/B0D98XG56T) [5**Littlearth Womens NFL Detroit Lions Sheer Caftan with Flower Design Team Color One Size**Littlearth**$32.73**4.5★5,050 rev](https://www.amazon.com/dp/B0CX7DNZH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CKEACYCAN Men Clothing Classic Unisex Hooded Crewneck Printed Sweater Women Football Team Fans Adult Fashion Oversized Graphic City Letter Football Hoodie Sweatshirts Birthday Gifts Black Size XL**CKEACYCAN**$25.95**8 rev10mo ago](https://www.amazon.com/dp/B0FSJWDXVR) [**Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray**BestLucky**$12.22**26 rev10mo ago](https://www.amazon.com/dp/B0FR4HZGFG) [**Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray**BestLucky**$10.95**26 rev10mo ago](https://www.amazon.com/dp/B0FR43757H) [**Mens Football Hoodies Team City Pullover Hooded for Men Women 3d Print Casual Sweatshirt Hooded Fan Gift XL**Generic**$24.91**135 rev11mo ago](https://www.amazon.com/dp/B0FMN3KKXR) [**Game Day Hoodie Women Cute Football Graphic Pullover Sweatshirt Football Season Sweaters Fans Y2k Casual Holiday Tops White**BANGELY**$25.11**41 rev11mo ago](https://www.amazon.com/dp/B0FM29ZDT3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Detroit Lions Womens Scatter Pattern Lounge Pajama Pants Large Official NFL Licensed Sleepwear with Elastic Waist Great Fan Gift**FOCO**$39.10**4.8★**▲ 700%**](https://www.amazon.com/dp/B0CBQFKC12) [**Football Shirts for Women Football Team Fan Tshirts Game Day Outfits Casual Sport Short Tee Tops LightGray**BestLucky**$12.22**4.4★**▲ 537%**](https://www.amazon.com/dp/B0FR4HZGFG) [**Vera Bradley Womens Cotton Nfl Small Backpack (Multiple Teams Available) Detroitlionsonmediumblue/Graybandana One Size**Vera Bradley**$49.00**4.7★**▲ 521%**](https://www.amazon.com/dp/B0CTCBM4JZ) [**Junk Food NFL - Detroit Lions - Spotlight - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women**Junk Food**$22.52**4.6★**▲ 480%**](https://www.amazon.com/dp/B09V9GJB9C) [**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Large Detroit Lions - Blue)**FOCO**$39.72**4.4★**▲ 437%**](https://www.amazon.com/dp/B0D98XG56T)
**~~View all trending →~~**
## **What buyers say about detroit lions womens apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Very well made”*
**Size-Overall**21%
*“True to size”*
**Comfort-Overall**9%
*“Comfy”*
**Material Quality**6%
*“Great logo good material”*
**Value For Money**5%
*“It is a good deal since other sites are so expensive for team gear”*
**Advertised Vs Actual Product**5%
*“As described”*
**Design-Overall**4%
*“its still a lions sweatshirt with a cool design”*
**Thickness**3%
*“Nice design and thick material”*
**Gifting Purpose**3%
*“Good gift”*
**Color**3%
*“colors are correct”*
### **What buyers complain about **
**Quality-Overall**22%
*“Very cheaply made”*
**Size-Overall**22%
*“This sweatshirt fits kind of weird”*
**Material Quality**11%
*“Cheap material”*
**Stitch/Finish/Polish**11%
*“Terrible Stitching”*
**Thickness**9%
*“It is also on the thin side”*
**Shrinkage Resistance**6%
*“It might shrink”*
**Machine Wash Suitability**4%
*“It is not what I would consider a soft shirt although it does soften a little with each wash”*
**Warmth**2%
*“so it wont keep you warm”*
### **Top return reasons **
**Size-Overall**73%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Length**2%
**Value For Money**2%
**Chest Fit**2%
**Color**2%
**Print Quality**1%
**Width**1%
## **Common questions**
- **Is detroit lions womens apparel profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 90 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the detroit lions womens apparel niche?**
- 27 brands and 26 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in detroit lions womens apparel?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 4.9%.
- **When does demand for detroit lions womens apparel peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 37.5× the quietest.
- **What does it cost to enter the detroit lions womens apparel niche?**
- Listings span $9.62–$70.34; the average listing price is $28.50 (sweet spot $15–$100). The average incumbent carries 1,872 reviews — the moat a new listing must climb.
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