---
title: "Detroit Lions Pajamas — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-pajamas"
last_updated: "2026-08-06T21:23:16.307Z"
locale: en
meta:
description: "Niche score 31/100 · $38K/yr market · 89K searches/yr · $33.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $38K/yr market · 89K searches/yr · $33.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detroit Lions Pajamas — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **detroit lions pajamas**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 15Conversion 16Competition 44Returns 22Price range 93Avg price 95Brand share 26Review moat 25Quality gap 33
**Avg price**
**Incredible****$33.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.82–$60.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,044.66**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 89K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, detroit lions pajamas is a $38K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions pajamas market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$33K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#615**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **48%**
- **Out of stock**
- **34.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 91%
**Open market**
**8%**
- FOCO55% - Ultra Game15% - Lulinca9% - Zubaz8% - WZARILNEX3% - Littlearth3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -20.2% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-pajamas/trend)
## **Top detroit lions pajamas search terms**
- **detroit lions sweatpants**16K/yr-14.2%0.0% conv. - **detroit lions pajamas**24K/yr-24.6%0.8% conv. - **detroit lions pants**11K/yr-25.3%0.2% conv. - **detroit lions pajamas for men**6K/yr-15.0%1.5% conv. - **detroit lions pajama pants**6K/yr+36.4%0.0% conv. - **lions sweatpants**6K/yr-49.0%0.0% conv. - **lions pajama pants**6K/yr-29.1%2.1% conv. - **detroit lions pajamas women**4K/yr+32.2%0.0% conv. - **lions pajamas**5K/yr-48.9%0.0% conv. - **detroit lions christmas pajamas**4K/yr+5.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-pajamas/search-terms)
## **Top detroit lions pajamas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOCO Detroit Lions Womens Scatter Pattern Lounge Pajama Pants Large Official NFL Licensed Sleepwear with Elastic Waist Great Fan Gift**FOCO**$39.10**4.8★11 rev](https://www.amazon.com/dp/B0CBQFKC12) [2**FOCO Detroit Lions Mens Pajama Shirt and Pants Lounge Set Size Medium 34-36 Multi**FOCO**$60.64**4.6★3 rev](https://www.amazon.com/dp/B0DFZ3WWZ2) [3**FOCO Detroit Lions Womens Scatter Pattern Lounge Pajama Pants XL Official NFL Licensed Sleepwear with Elastic Waist Great Fan Gift**FOCO**$41.04**4.8★11 rev](https://www.amazon.com/dp/B0CBQBL4C1) [4**All Grit Unisex Flannel Plaid Pants Lions Fan Gift Detroit Football Pajama Pants (True Navy/Carolina Blue M)**Lulinca**$39.80**5.0★11 rev](https://www.amazon.com/dp/B0DPBBY4NX) [5**Zubaz NFL Detroit Lions Mens Track Pant Size Large**Zubaz**$33.82**4.2★1,182 rev](https://www.amazon.com/dp/B07X8YTNVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Intradeco Mens Woven Sleep Pajama Pant Navy Plaid Medium**Fruit of the Loom**$13.82**11,391 rev9mo ago](https://www.amazon.com/dp/B085VKBWZT) [**The Lion King All-Over Character Print Adult Burgundy Sleep Pajama Pants-Large**Bioworld**$18.60**8 rev11mo ago](https://www.amazon.com/dp/B0FMFTDRC3) [**WZARILNEX Detroit Mens pajama pants X-Large**WZARILNEX**$23.35**1 rev1y ago](https://www.amazon.com/dp/B0DRKYTZGV) [**WZARILNEX Detroit Mens pajama pants Medium**WZARILNEX**$23.07**1 rev1y ago](https://www.amazon.com/dp/B0DRKWP7TW) [**All Grit Unisex Flannel Plaid Pants Lions Fan Gift Detroit Football Pajama Pants (True Navy/Carolina Blue M)**Lulinca**$39.80**11 rev1y ago](https://www.amazon.com/dp/B0DPBBY4NX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Lion King All-Over Character Print Adult Burgundy Sleep Pajama Pants-Large**Bioworld**$18.60**5.0★**▲ 385%**](https://www.amazon.com/dp/B0FMFTDRC3) [**FOCO Detroit Lions Womens Scatter Pattern Lounge Pajama Pants Large Official NFL Licensed Sleepwear with Elastic Waist Great Fan Gift**FOCO**$39.10**4.8★**▲ 369%**](https://www.amazon.com/dp/B0CBQFKC12) [**Zubaz NFL Detroit Lions Mens Track Pant Size Large**Zubaz**$33.82**4.2★**▲ 368%**](https://www.amazon.com/dp/B07X8YTNVY) [**All Grit Unisex Flannel Plaid Pants Lions Fan Gift Detroit Football Pajama Pants (True Navy/Carolina Blue M)**Lulinca**$39.80**5.0★**▲ 355%**](https://www.amazon.com/dp/B0DPBBY4NX) [**Zubaz Mens NFL Team Color Track Pant with Camo Lines Side Panels Detroit Lions X-Large**Zubaz**$35.15**4.0★**▲ 332%**](https://www.amazon.com/dp/B09R5YDKDM)
**~~View all trending →~~**
## **What buyers say about detroit lions pajamas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**36%
*“Very comfortable”*
**Warmth**9%
*“warm”*
**Value For Money**9%
*“WORTH IT”*
**Size-Overall**8%
*“Size was perfect”*
**Material Quality**5%
*“Very comfortable and great quality the material is very soft”*
**Quick Drying**5%
*“They was and dry beautifully”*
**Quality-Overall**5%
*“Great quality”*
**Weather Proof**5%
*“he finds them very comfortable in the colder weather”*
**Thickness**3%
*“They are the perfect thickness and very warm”*
**Design-Overall**3%
*“As expected and very nice design”*
### **What buyers complain about **
**Size-Overall**31%
*“they said the pants ran small”*
**Material Quality**10%
*“Material is super cheap so I returned it”*
**Durability**10%
*“I feel like it will break any moment”*
**Value For Money**4%
*“the price dropped a lot”*
**Length**3%
*“legs are a tad long for me”*
### **Top return reasons **
**Size-Overall**39%
**Material Quality**14%
**Waist Fit**12%
**Thin**11%
**Length**9%
**Quality-Overall**3%
**Transparency**3%
**Thigh Fit**2%
**Sleeve Fit**2%
**Soft Feel**1%
## **Common questions**
- **Is detroit lions pajamas profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the detroit lions pajamas niche?**
- 10 brands and 12 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in detroit lions pajamas?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Durability. The return rate is 5.9% — above our launch gate.
- **When does demand for detroit lions pajamas peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 25.7× the quietest.
- **What does it cost to enter the detroit lions pajamas niche?**
- Listings span $13.82–$60.64; the average listing price is $33.36 (sweet spot $15–$100). The average incumbent carries 4,045 reviews — the moat a new listing must climb.
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