---
title: "Detroit Lions Keychain — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-keychain"
last_updated: "2026-08-07T18:02:18.526Z"
locale: en
meta:
description: "Niche score 36/100 · $19K/yr market · 43K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $19K/yr market · 43K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detroit Lions Keychain — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **detroit lions keychain**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 24Conversion 56Competition 48Returns 94Price range 52Avg price 29Brand share 4Review moat 62Quality gap 19
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,022.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.40–$24.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.48**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$19K**
$19K/yr · 43K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, detroit lions keychain is a $19K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions keychain market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$38K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- aminco47% - Rico Industries39% - Siskiyou5% - Nike5% - Lokai3% - FOCO2%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -2.1% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-keychain/trend)
## **Top detroit lions keychain search terms**
- **detroit lions keychain**19K/yr+3.5%5.2% conv. - **detroit lions lanyard**14K/yr-8.3%8.1% conv. - **lions lanyard**6K/yr-3.7%7.0% conv. - **lions keychain**4K/yr-2.6%4.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-keychain/search-terms)
## **Top detroit lions keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$97410%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Detroit Lions 19 x 1 Premium Unisex-Adult Safety Breakaway Lanyard - Flash**Rico Industries**$7.95**4.8★1,152 rev](https://www.amazon.com/dp/B0CB9CMP5Q) [2**Aminco NFL Detroit Lions Team Lanyard Black 6**aminco**$8.46**4.8★805 rev](https://www.amazon.com/dp/B07FDQ6D2V) [3**Rico Industries NFL Football Detroit Lions Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera**Rico Industries**$7.56**4.7★1,662 rev](https://www.amazon.com/dp/B0CB9DWBPY) [4**Aminco NFL Detroit Lions Heavyweight Keychain Blue**aminco**$9.83**4.7★357 rev](https://www.amazon.com/dp/B07FW69GGX) [5**Aminco NFL Detroit Lions Reversible Lanyard**aminco**$8.73**4.7★960 rev](https://www.amazon.com/dp/B078VK64WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO NFL Detroit Lions 2022 Lanyard with Clip - Two Tone**FOCO**$13.83**13 rev8mo ago](https://www.amazon.com/dp/B0G1VC1HFB) [**Nike Unisex Adult Club Standard Lanyard**Nike**$12.24**326 rev1y ago](https://www.amazon.com/dp/B0FCMCMH15) [**Siskiyou Sports NFL Detroit Lions Bottle Opener Key Chain Black One Size**Siskiyou**$7.59**157 rev2y ago](https://www.amazon.com/dp/B0D4ZLZFSS) [**Rico Industries Detroit Lions NFL Break Away Safety Lanyard with Detachable Lobster Claw End**Rico Industries**$11.49**160 rev2y ago](https://www.amazon.com/dp/B0CKLV9RYK) [**aminco NFL Detroit Lions Deluxe Wristlet Keychain 8 inches**aminco**$7.93**4,634 rev3y ago](https://www.amazon.com/dp/B09Q9BFVL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Unisex Adult Club Standard Lanyard**Nike**$12.24**4.7★**▲ 635%**](https://www.amazon.com/dp/B0FCMCMH15) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Detroit Lions Small - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$24.18**4.6★**▲ 634%**](https://www.amazon.com/dp/B07DHVVPXK) [**FOCO NFL Detroit Lions 2022 Lanyard with Clip - Two Tone**FOCO**$13.83**5.0★**▲ 236%**](https://www.amazon.com/dp/B0G1VC1HFB) [**NFL Detroit Lions Helmet Keychain**aminco**$7.24**4.7★**▲ 57%**](https://www.amazon.com/dp/B07FW69JC1) [**Siskiyou Sports NFL Detroit Lions Bottle Opener Key Chain Black One Size**Siskiyou**$7.59**4.6★**▲ 49%**](https://www.amazon.com/dp/B0D4ZLZFSS)
**~~View all trending →~~**
## **What buyers say about detroit lions keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**17%
*“Durable compact”*
**Product Condition**13%
*“Looks great, had held up and still like new a few months later”*
**Value For Money**13%
*“worth every penny”*
**Ease Of Use**8%
*“Very easy to put the keys on”*
**Quality-Overall**8%
*“is good quality”*
**Weight Light**8%
*“nothing heavy on it”*
**Size-Overall**8%
*“They fit well”*
**Comfort-Overall**4%
*“Very comfortable”*
**Color**4%
*“They are colorfast”*
**Strength**4%
*“Very strong and long lasting”*
### **What buyers complain about **
**Quality-Overall**33%
*“For NFL item its poor quality”*
**Durability**31%
*“Broke Easily”*
**Strap/String Quality**14%
*“Material is thin & cheap and the clasp is definitely NOT secure to make sure you feel confident it will stay closed”*
**Sharpness**6%
*“not super sharp”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**12%
**Value For Money**10%
**Quality-Overall**9%
**Length**5%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**5%
**Product Condition**3%
**Fastener Quality**3%
**Stitch/Finish/Polish**3%
## **Common questions**
- **Is detroit lions keychain profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the detroit lions keychain niche?**
- 6 brands and 6 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in detroit lions keychain?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strap/String Quality. The return rate is 1.0%.
- **What does it cost to enter the detroit lions keychain niche?**
- Listings span $6.40–$24.18; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.
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