---
title: "Detroit Lions Hat — $26K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-hat"
last_updated: "2026-08-12T07:46:04.344Z"
locale: en
meta:
description: "Amazon product research for detroit lions hat: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for detroit lions hat: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Detroit Lions Hat — $26K/mo Amazon US Product Research"
---
# **Detroit Lions Hat**
**Worth a look**
Shows a sweet-spot price point ($27.76 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 52Growth 48Conversion 30Competition 74Returns 29Price range 88Avg price 95Brand share 46Review moat 59Quality gap 24
**Avg price**
**Incredible****$27.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.15–$45.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,141.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$311K**
$311K/yr · 466K searches
**Growth**
**Okay****+18.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
## **Is detroit lions hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, detroit lions hat is a $311K/yr Amazon United States market (466K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$278K–$347K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#917**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **30%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**31**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**17%**
- New Era52% - DOWIZUBA8% - YAJIXAZ7% - Generic6% - Terojnkl5% - FOCO5% - Open — no brand owns it (9 brands, 17%)
## **detroit lions hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-hat/trend)
## **Top detroit lions hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **detroit lions hat**254K/yr+19.4%2.0% conv. - **lions hat**71K/yr-1.3%2.3% conv. - **detroit lions hats for men**27K/yr+36.1%1.6% conv. - **detroit lions hats**17K/yr+25.5%1.4% conv. - **detroit lions fitted hat**10K/yr+21.5%0.5% conv. - **detroit lions trucker hat**8K/yr+42.9%0.4% conv. - **black detroit lions hat**8K/yr+33.7%2.2% conv. - **detroit lions cap**6K/yr+17.4%2.3% conv. - **detroit lions snapback hat**6K/yr+19.3%2.1% conv. - **detroit lions baseball cap**6K/yr+9.3%1.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-hat/search-terms)
## **Top detroit lions hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$25K12%$37K16%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Detroit Lions)**New Era**$35.28**4.7★529 rev](https://www.amazon.com/dp/B0CWVPCDH4) [2**New Era NFL 9FIFTY Black/White Adjustable Snapback Hat Cap One Size Fits All (Detroit Lions)**New Era**$33.04**4.6★375 rev](https://www.amazon.com/dp/B0CTJ2K4JT) [3**Embroidered City Football Detroit L Hat Vintage Washed Cotton Denim Hat Adjustable Baseball Cap for Men Women**DOWIZUBA**$14.63**4.6★54 rev](https://www.amazon.com/dp/B0FNXDJ827) [4**Classic City Silhouette Baseball Cap 3D Print Joinery Adjustable Snapback Hat Game Day for Men Women Fans Gift**YAJIXAZ**$21.99**4.6★565 rev](https://www.amazon.com/dp/B0DJ5GRGH9) [5**New Era NFL Core Classic 9TWENTY Team Color Adjustable Hat Cap One Size Fits All - Detroit Lions Black**New Era**$30.22**4.7★1,330 rev](https://www.amazon.com/dp/B0F4F4XM24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black Detroit Lions Core Team 39THIRTY Flex Hat**New Era**$36.68**126 rev3mo ago](https://www.amazon.com/dp/B0GXKJZDMP) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Detroit Lions - Blue Detroit Lions)**47**$37.89**13 rev4mo ago](https://www.amazon.com/dp/B0GTMQK96B) [**Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans**Generic**$12.15**77 rev9mo ago](https://www.amazon.com/dp/B0FWXFFHVV) [**Sports Fan Baseball Cap Gifts for Men Women Apparel Embroidered Football Cotton Hat Merch Gear Suff Blue Gray**Generic**$12.43**53 rev10mo ago](https://www.amazon.com/dp/B0FRN27SSM) [**Embroidered City Football Detroit L Hat Vintage Washed Cotton Denim Hat Adjustable Baseball Cap for Men Women**DOWIZUBA**$14.63**54 rev10mo ago](https://www.amazon.com/dp/B0FNXDJ827)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Black Detroit Lions Core Team 39THIRTY Flex Hat**New Era**$36.68**4.4★**▲ 460%**](https://www.amazon.com/dp/B0GXKJZDMP) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Detroit Lions - Blue Detroit Lions)**47**$37.89**4.3★**▲ 444%**](https://www.amazon.com/dp/B0GTMQK96B) [**Cotton Baseball Hat Adjustable City Embroidered Unisex Cap for Men Women**Generic**$19.67**4.4★**▲ 430%**](https://www.amazon.com/dp/B0DDC9X24B) [**Sports Fan Baseball Cap Gifts for Men Women Apparel Embroidered Football Cotton Hat Merch Gear Suff Blue Gray**Generic**$12.43**4.3★**▲ 342%**](https://www.amazon.com/dp/B0FRN27SSM) [**Embroidered City Detroit L Hat for Men Women Vintage Washed Denim Football Fans Hat Adjustable Cotton Baseball Cap**Jvnzaleu**$12.77**4.7★**▲ 221%**](https://www.amazon.com/dp/B0FNXD3CKW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about detroit lions hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Worth it”*
**Size-Overall**16%
*“Fits great”*
**Advertised Vs Actual Product**16%
*“Just as described”*
**Color**13%
*“Fits well nice color”*
**Quality-Overall**12%
*“This hat was made with great”*
**Comfort-Overall**9%
*“is so comfortable”*
**Shape/Style**7%
*“style is cool”*
**Sharpness**3%
*“It's sharpe”*
**Strength**2%
*“It's sturdy”*
**Adjustability/Rotatability/Reclining**1%
*“Easily adjustable to fit my younger son, too”*
### **What buyers complain about **
**Quality-Overall**29%
*“Other than that the hat is very cheap feeling”*
**Smell**14%
*“still smells like it is off gassing chemicals”*
**Adhesion/Stickiness**14%
*“Sticks up off my head too much”*
**Color**14%
*“shade of blue seems a bit off”*
**Size-Overall**12%
*“It's a little big”*
**Value For Money**7%
*“High price”*
### **Top return reasons **
**Size-Overall**61%
**Color**7%
**Advertised Vs Actual Product**6%
**Shape/Style**5%
**Quality-Overall**4%
**Material Quality**3%
**Value For Money**2%
**Length**2%
**Strap/String Quality**1%
**Stitch/Finish/Polish**1%
## **Common detroit lions hat questions**
- **Is detroit lions hat profitable to sell on Amazon United States?**
- The niche generates $311K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the detroit lions hat niche?**
- 15 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in detroit lions hat?**
- Top complaints mined from reviews: Quality-Overall, Smell, Adhesion/Stickiness. The return rate is 4.7%.
- **When does demand for detroit lions hat peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 20.3× the quietest.
- **What does it cost to enter the detroit lions hat niche?**
- Listings span $12.15–$45.94; the average listing price is $27.76 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.
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