---
title: "Detroit Lions Coffee Mug — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-coffee-mug"
last_updated: "2026-08-06T23:14:05.996Z"
locale: en
meta:
description: "Niche score 41/100 · $48K/yr market · 57K searches/yr · $19.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $48K/yr market · 57K searches/yr · $19.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detroit Lions Coffee Mug — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **detroit lions coffee mug**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 19Conversion 52Competition 56Returns 75Price range 81Avg price 87Brand share 11Review moat 69Quality gap 24
**Avg price**
**Great****$19.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.88–$34.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****727.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$48K**
$48K/yr · 57K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, detroit lions coffee mug is a $48K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions coffee mug market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **21.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**2%**
- Rico Industries50% - The Memory Company24% - Boelter Brands15% - FANMATS4% - Simple Modern2% - FOCO2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -11.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 33.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-coffee-mug/trend)
## **Top detroit lions coffee mug search terms**
- **detroit lions coffee mug**24K/yr-14.5%5.5% conv. - **detroit lions mug**15K/yr-8.8%3.6% conv. - **detroit lions coffee cup**6K/yr-3.8%3.4% conv. - **lions coffee mug**7K/yr-18.9%4.5% conv. - **lions mug**6K/yr+5.2%7.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-coffee-mug/search-terms)
## **Top detroit lions coffee mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Detroit Lions Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks**Rico Industries**$17.32**4.8★1,263 rev](https://www.amazon.com/dp/B0C2W4WW64) [2**Detroit Lions Sculpted Coffee Mug 15 oz**Boelter Brands**$29.83**4.7★311 rev](https://www.amazon.com/dp/B005NKADSG) [3**The Memory Company | Licensed NFL 15oz Square Mug with Logo Detroit Lions**The Memory Company**$13.86**3.9★138 rev](https://www.amazon.com/dp/B0D5YZVHP4) [4**Rico Industries NFL Football Detroit Lions 14 oz Metro Ceramic Coffee Mug**Rico Industries**$14.35**4.8★676 rev](https://www.amazon.com/dp/B0BMJKR9BH) [5**Rico Industries NFL Football Detroit Lions 15 oz White Ceramic Mug**Rico Industries**$16.14**4.8★1,127 rev](https://www.amazon.com/dp/B0BMJQW1CQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Modern Officially Licensed NFL Detroit Lions 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Detroit Lions**Simple Modern**$27.88**812 rev1y ago](https://www.amazon.com/dp/B0DJG1DXP6) [**Rico Industries NFL Football Detroit Lions 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$21.34**1,354 rev1y ago](https://www.amazon.com/dp/B0DDRDZH4Z) [**FANMATS NFL Detroit Lions 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift**FANMATS**$29.25**48 rev2y ago](https://www.amazon.com/dp/B0D9WYJ8L4) [**Rico Industries NFL Football Detroit Lions Tribute 15oz Laser Engraved Matte Black Ceramic Bistro Mug - For Hot or Cold Drinks**Rico Industries**$13.71**188 rev2y ago](https://www.amazon.com/dp/B0D9ML8RTN) [**The Memory Company | Licensed NFL 15oz Square Mug with Logo Detroit Lions**The Memory Company**$13.86**138 rev2y ago](https://www.amazon.com/dp/B0D5YZVHP4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Littlearth NFL Detroit Lions Love Rope Tote Team Color 19 x 6 x 14**Littlearth**$18.88**4.7★**▲ 707%**](https://www.amazon.com/dp/B08TC5MYCD) [**Rico Industries NFL Football Detroit Lions Dad Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$10.88**4.8★**▲ 259%**](https://www.amazon.com/dp/B0D5SYNXZX) [**FANMATS NFL Detroit Lions 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift**FANMATS**$24.41**4.7★**▲ 216%**](https://www.amazon.com/dp/B001GN2MZG) [**The Memory Company | Licensed NFL 15oz Square Mug with Logo Detroit Lions**The Memory Company**$13.86**3.9★**▲ 124%**](https://www.amazon.com/dp/B0D5YZVHP4) [**The Memory Company Officially Licensed 15oz Swirl Mug Detroit Lions**The Memory Company**$15.59**3.7★**▲ 64%**](https://www.amazon.com/dp/B0D5Z1KLWL)
**~~View all trending →~~**
## **What buyers say about detroit lions coffee mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“It's beautiful, looks exactly like the picture”*
**Durability**16%
*“Very durable”*
**Color**13%
*“Color and Logo are accurate”*
**Advertised Vs Actual Product**8%
*“Love the different pictures on it”*
**Value For Money**8%
*“Great value”*
**Leak-Proof**6%
*“Leak proof”*
**Weight Heavy**6%
*“This is a great heavy duty mug”*
**Size-Overall**4%
*“It's decent size”*
**Strength**3%
*“Its sturdy, well made, high quality and I can take it on the go”*
**Rubber Quality**2%
*“The rubbery outside makes it really easy to handle”*
### **What buyers complain about **
**Display-Overall**25%
*“Other than I cannot display”*
**Ease Of Use**25%
*“Cant use a straw at all”*
**Size-Overall**13%
*“Little smaller than I thought”*
**Machine Wash Suitability**8%
*“Unfortunately though hand wash only”*
### **Top return reasons **
**Size-Overall**24%
**Color**11%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Shape/Style**7%
**Defective Material/Parts**7%
**Design-Overall**7%
**Material Quality**7%
**Leak-Proof**6%
**Drop/Impact Protection**4%
## **Common questions**
- **Is detroit lions coffee mug profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 23 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the detroit lions coffee mug niche?**
- 8 brands and 7 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in detroit lions coffee mug?**
- Top complaints mined from reviews: Display-Overall, Ease Of Use, Size-Overall. The return rate is 2.0%.
- **When does demand for detroit lions coffee mug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 33.3× the quietest.
- **What does it cost to enter the detroit lions coffee mug niche?**
- Listings span $10.88–$34.99; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.
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