---
title: "Detroit Lions Blanket — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/detroit-lions-blanket"
last_updated: "2026-08-07T14:52:54.346Z"
locale: en
meta:
description: "Niche score 47/100 · $127K/yr market · 145K searches/yr · $31.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $127K/yr market · 145K searches/yr · $31.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detroit Lions Blanket — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **detroit lions blanket**
**Skip it**
Soft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 15Conversion 35Competition 36Returns 78Price range 95Avg price 95Brand share 38Review moat 84Quality gap 63
**Avg price**
**Incredible****$31.25**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.94–$59.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****312.72**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$127K**
$127K/yr · 145K searches
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, detroit lions blanket is a $127K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detroit lions blanket market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$125K–$156K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**10%**
- DKEAQZ25% - FOCO24% - TIANXIADIYI14% - Generic11% - WTKBLAN9% - WKLKHMXBS7% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 36.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/detroit-lions-blanket/trend)
## **Top detroit lions blanket search terms**
- **detroit lions blanket**94K/yr-22.4%2.1% conv. - **lions blanket**23K/yr-21.4%1.7% conv. - **detroit lions throw blanket**13K/yr+7.4%2.0% conv. - **detroit lions blankets and throws**11K/yr-43.1%2.7% conv. - **lions throw blanket**4K/yr-37.6%3.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/detroit-lions-blanket/search-terms)
## **Top detroit lions blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DKEAQZ Football Gifts Blanket Gifts for Team Fans Football Flannel Blanket for Men Women Blue Throw Blanket for Couch 60x50**DKEAQZ**$26.00**4.6★175 rev](https://www.amazon.com/dp/B0DN1BR5PT) [2**TIANXIADIYI Football Gifts Blanket for Men City Gifts for Football Fans Sports Gear Merch Throw Blanket for Game Day Birthday 60x50**TIANXIADIYI**$22.46**3.4★6 rev](https://www.amazon.com/dp/B0FYBS2LMG) [3**FOCO Detroit Lions NFL Team Property Of Sherpa Fleece Blanket**FOCO**$39.09**4.8★2,427 rev](https://www.amazon.com/dp/B0BTTPSJXW) [4**WTKBLAN Football Gifts for Detroit Fans Football Fans Gifts for Men Women Sport Style Flannel Blanket Super Cozy Soft Living Room 60x50**WTKBLAN**$24.40**4.6★166 rev](https://www.amazon.com/dp/B0DCG3RDP3) [5**Football Style Football Throw Blanket Gift for Team Fans Soft Fleece Flannel Blanket 50x60**Generic**$28.34**4.2★126 rev](https://www.amazon.com/dp/B0FGJ4HN1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DKEAQZ Football Gifts Blanket Gifts for Team Lovers Football Flannel Blanket for Men Women Throw Blanket for Couch 60x50**DKEAQZ**$21.57**175 rev6mo ago](https://www.amazon.com/dp/B0GCJH123P) [**WKLKHMXBS Football Blanket Gifts for Men Women Team Throw Blanket 60 x 50 for Football Lovers Fans Soft Throw for Christmas Birthdays**WKLKHMXBS**$21.60**12 rev6mo ago](https://www.amazon.com/dp/B0G9NNXY79) [**FOCO NFL Detroit Lions 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$31.90**45 rev8mo ago](https://www.amazon.com/dp/B0G2MZR9LR) [**TIANXIADIYI Football Gifts Blanket for Men City Gifts for Football Fans Sports Gear Merch Throw Blanket for Game Day Birthday 60x50**TIANXIADIYI**$22.46**6 rev8mo ago](https://www.amazon.com/dp/B0FYBS2LMG) [**WKLKHMXBS Football Blanket Gifts for Men Women Team Throw Blanket 60 x 50 for Football Lovers Fans Soft Throw for Game Day Birthdays**WKLKHMXBS**$24.00**61 rev9mo ago](https://www.amazon.com/dp/B0FPFTCBFD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TIANXIADIYI Football Gifts Blanket for Men City Gifts for Football Fans Sports Gear Merch Throw Blanket for Game Day Birthday 60x50**TIANXIADIYI**$22.46**3.4★**▲ 821%**](https://www.amazon.com/dp/B0FYBS2LMG) [**WKLKHMXBS Football Blanket Gifts for Men Women Team Throw Blanket 60 x 50 for Football Lovers Fans Soft Throw for Christmas Birthdays**WKLKHMXBS**$21.60**4.5★**▲ 743%**](https://www.amazon.com/dp/B0G9NNXY79) [**DKEAQZ Football Gifts Blanket Gifts for Team Lovers Football Flannel Blanket for Men Women Throw Blanket for Couch 60x50**DKEAQZ**$21.57**4.6★**▲ 613%**](https://www.amazon.com/dp/B0GCJH123P) [**qzaadyu Football Gifts Blanket Football Fans Gifts for Men Women City Football Blanket Flannel Throw Blanket for Team Lover Player for Christmas Birthday Thanksgiving 50x40**qzaadyu**$20.94**4.6★**▲ 271%**](https://www.amazon.com/dp/B0FNCR31W6) [**FOCO NFL Detroit Lions 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$31.90**3.6★**▲ 210%**](https://www.amazon.com/dp/B0G2MZR9LR)
**~~View all trending →~~**
## **What buyers say about detroit lions blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“Softest blanket ever”*
**Gifting Purpose**12%
*“Great gift”*
**Advertised Vs Actual Product**11%
*“Finally as Advertised”*
**Size-Overall**10%
*“the perfect size”*
**Warmth**6%
*“Soft and warm”*
**Quality-Overall**6%
*“the size and quality was decent”*
**Material Quality**4%
*“Good quality material”*
**Color**4%
*“Super soft and vibrant color”*
**Value For Money**2%
*“Great value”*
### **What buyers complain about **
**Thickness**40%
*“Do Not Purchas If You Are Looking For Something Thick”*
**Quality-Overall**10%
*“Horrible quality”*
**Thin**10%
*“its super thin”*
**Value For Money**6%
*“Not worth the the price at all”*
**Size-Overall**6%
*“Its a little small”*
**Warmth**4%
*“It won't keep you warm”*
### **Top return reasons **
**Size-Overall**19%
**Thin**19%
**Material Quality**17%
**Gifting Purpose**9%
**Soft Feel**9%
**Quality-Overall**7%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Washability**4%
**Value For Money**4%
## **Common questions**
- **Is detroit lions blanket profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the detroit lions blanket niche?**
- 9 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in detroit lions blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 1.9%.
- **When does demand for detroit lions blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 36.5× the quietest.
- **What does it cost to enter the detroit lions blanket niche?**
- Listings span $20.94–$59.94; the average listing price is $31.25 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.
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