---
title: "Denver Broncos — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/denver-broncos"
last_updated: "2026-08-12T02:14:51.643Z"
locale: en
meta:
description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Denver Broncos — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **denver broncos**
**Worth a look**
Shows a sweet-spot price point ($27.22 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 4Conversion 22Competition 87Returns 76Price range 83Avg price 95Brand share 92Review moat 27Quality gap 21
**Avg price**
**Incredible****$27.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$6.63–$106.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.5M searches
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,763.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-41.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, denver broncos is a $1.2M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denver broncos market data**
- **Units sold / yr**
- **30K–40K**
- avg 0–100/product
- **Revenue / yr**
- **$817K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **72%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**43%**
Top 20: 86%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**51%**
- Rico Industries11% - Funko10% - YouTheFan10% - NFL PRO LINE7% - Team Sports America6% - Northwest6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.5% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/denver-broncos/trend)
## **Top denver broncos search terms**
- **denver broncos**882K/yr-36.3%0.8% conv. - **broncos gifts for men**142K/yr+15.8%1.8% conv. - **broncos**483K/yr-65.1%1.0% conv. - **denver broncos shirt**154K/yr-22.2%0.4% conv. - **denver broncos accessories**147K/yr-44.3%1.2% conv. - **nfl funko pop**69K/yr-27.4%0.3% conv. - **denver broncos gifts**60K/yr+9.7%1.3% conv. - **funko pop nfl**43K/yr-37.4%0.1% conv. - **denver broncos womens apparel**265K/yr-88.5%0.2% conv. - **broncos merch**58K/yr-52.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/denver-broncos/search-terms)
## **Top denver broncos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$24K4%$48K6%$72K8%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Bo Nix Denver Broncos Orange Pro Line Jersey**NFL PRO LINE**$106.08**4.3★51 rev](https://www.amazon.com/dp/B0DCCRW8LQ) [2**Funko Pop! NFL: Legends - John Elway - Broncos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$15.22**4.9★183 rev](https://www.amazon.com/dp/B0FCV1MXRM) [3**Team Sports America NFL Denver Broncos Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.42**4.8★5,091 rev](https://www.amazon.com/dp/B00LPOHHZQ) [4**YouTheFan Officially-Licensed NFL Denver Broncos Set of 4 Cornhole Bags - All Weather Regulation 6 x 6 Size - 16oz Weight - Designed in USA**YouTheFan**$18.82**4.6★303 rev](https://www.amazon.com/dp/B0CSTDNFVP) [5**SuperStroke NFL Golf Putter Grip Denver Broncos Mid Slim 2.0 Orange/Navy**SuperStroke**$33.16**4.8★40 rev](https://www.amazon.com/dp/B07ZSDR3XL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BNBIDEN Broncos Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$38.87**184 rev6mo ago](https://www.amazon.com/dp/B0GGH65WCG) [**Top Cup NFL Denver Broncos 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$20.75**727 rev7mo ago](https://www.amazon.com/dp/B0G59PWJWW) [**Funko Pop! NFL: Legends - John Elway - Broncos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$15.22**183 rev10mo ago](https://www.amazon.com/dp/B0FCV1MXRM) [**TaylorMade Golf Speed Soft Ink NFL Denver Broncos Dozen**TaylorMade**$34.59**543 rev1y ago](https://www.amazon.com/dp/B0F344T41M) [**Xtreme Apparrel Orange & Blue Through & Through Mens Skull T-Shirt for Denver Fans (Navy Shirt XL)**Xtreme Apparrel**$23.07**446 rev1y ago](https://www.amazon.com/dp/B0DF89FF9X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Bo Nix Denver Broncos Orange Pro Line Jersey**NFL PRO LINE**$106.08**4.3★**▲ 424%**](https://www.amazon.com/dp/B0DCCRW8LQ) [**BNBIDEN Broncos Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$38.87**4.8★**▲ 402%**](https://www.amazon.com/dp/B0GGH65WCG) [**Hybrid Sports NFL - Denver Broncos Distressed Team Logo - Mens and Womens Short Sleeve T-Shirt - Size Large - Denver Broncos - Navy**Hybrid Sports**$29.61**4.6★**▲ 393%**](https://www.amazon.com/dp/B0C5NT5KRR) [**Team Sports America NFL Denver Broncos Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.42**4.8★**▲ 345%**](https://www.amazon.com/dp/B00LPOHHZQ) [**YouTheFan Officially-Licensed NFL Denver Broncos Set of 4 Cornhole Bags - All Weather Regulation 6 x 6 Size - 16oz Weight - Designed in USA**YouTheFan**$18.82**4.6★**▲ 253%**](https://www.amazon.com/dp/B0CSTDNFVP)
**~~View all trending →~~**
## **What buyers say about denver broncos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Very good detail”*
**Collectibles**15%
*“Super collectable”*
**Advertised Vs Actual Product**11%
*“Exactly what I wanted”*
**Gifting Purpose**10%
*“Great gift”*
**Value For Money**9%
*“Good value too”*
**Size-Overall**7%
*“Excellent size”*
**Design-Overall**3%
*“I love the design”*
**Material Quality**3%
*“they are great quality re-usable aluminum cups”*
**Color**3%
*“The color is perfect match”*
**Strength**2%
*“It makes him super stable”*
### **What buyers complain about **
**Quality-Overall**28%
*“Poor quality”*
**Size-Overall**17%
*“it was tiny savvy”*
**Durability**13%
*“Broke the first time wearing them”*
**Value For Money**9%
*“Not worth the money”*
**Comfort-Overall**4%
*“not very comfortable”*
**Weight Heavy**4%
*“they were too heavy for my ears”*
**Functionality-Overall**4%
*“Dont touch the hair. Ill change my rating once it comes in but this one taking longer than usual”*
**Adhesion/Stickiness**4%
*“Didn't stick good”*
**Thickness**4%
*“Super thin”*
**Advertised Vs Actual Product**2%
*“What I received is vastly different from the photos in the ad”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Defective Material/Parts**4%
**Material Quality**3%
**Shape/Style**2%
**Product Condition**2%
**Gifting Purpose**2%
**Quality-Overall**2%
**Scratch Resistance**2%
## **Common questions**
- **Is denver broncos profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 78 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the denver broncos niche?**
- 36 brands and 97 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in denver broncos?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.9%.
- **When does demand for denver broncos peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 23.1× the quietest.
- **What does it cost to enter the denver broncos niche?**
- Listings span $6.63–$106.08; the average listing price is $27.22 (sweet spot $15–$100). The average incumbent carries 3,764 reviews — the moat a new listing must climb.
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