---
title: "Denver Broncos Hat — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/denver-broncos-hat"
last_updated: "2026-08-05T23:34:53.306Z"
locale: en
meta:
description: "Niche score 45/100 · $245K/yr market · 450K searches/yr · $32.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $245K/yr market · 450K searches/yr · $32.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Denver Broncos Hat — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **denver broncos hat**
**Skip it**
Soft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Market size 46Growth 4Conversion 21Competition 81Returns 49Price range 95Avg price 95Brand share 28Review moat 72Quality gap 21
**Avg price**
**Incredible****$32.55**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.04–$45.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****613.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$245K**
$245K/yr · 450K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-41.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, denver broncos hat is a $245K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denver broncos hat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$195K–$260K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,980**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **32%**
- **Out of stock**
- **45.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 77%
**Open market**
**9%**
- New Era51% - Kneenow24% - The Game6% - FOCO5% - Detroit Shirt Company3% - 472% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.2% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/denver-broncos-hat/trend)
## **Top denver broncos hat search terms**
- **denver broncos hat**208K/yr-34.1%1.1% conv. - **broncos hat**125K/yr-54.7%1.2% conv. - **denver broncos hats for men**23K/yr-37.3%1.4% conv. - **denver broncos hats**13K/yr-37.4%0.9% conv. - **broncos hat for men**13K/yr-21.7%1.6% conv. - **denver bronco hat**8K/yr+2.7%1.8% conv. - **broncos hats**11K/yr-51.0%0.5% conv. - **bronco hats**4K/yr-3.9%0.0% conv. - **bronco hats for men**5K/yr-13.0%0.8% conv. - **denver broncos trucker hat**6K/yr-18.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/denver-broncos-hat/search-terms)
## **Top denver broncos hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$15K9%$22K12%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Denver Broncos)**New Era**$38.02**4.8★948 rev](https://www.amazon.com/dp/B0CM9QTDDZ) [2**Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap**Kneenow**$23.72**4.6★196 rev](https://www.amazon.com/dp/B0DHRMYZH5) [3**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Denver Broncos)**New Era**$39.42**4.7★529 rev](https://www.amazon.com/dp/B0CK8P6123) [4**New Era Womens NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Denver Broncos Orange)**New Era**$34.88**4.8★341 rev](https://www.amazon.com/dp/B0BNNZX57T) [5**Kneenow Hat Apparel for Men Women Hats Accessories Youth Cap**Kneenow**$22.51**4.6★509 rev](https://www.amazon.com/dp/B0C99B6XWR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Royal Denver Broncos Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.68**11 rev3mo ago](https://www.amazon.com/dp/B0GY4T8QZV) [**New Era Mens Royal Denver Broncos Core Team 39THIRTY Flex Hat**New Era**$36.71**126 rev3mo ago](https://www.amazon.com/dp/B0GY4L4Y6G) [**New Era Mens Orange Denver Broncos Core Team 39THIRTY Flex Hat**New Era**$36.70**126 rev3mo ago](https://www.amazon.com/dp/B0GY4NJ8X1) [**New Era Mens Navy Denver Broncos 9SEVENTY Trucker Adjustable Hat**New Era**$37.59**4 rev3mo ago](https://www.amazon.com/dp/B0GY14S9SP) [**New Era Mens Navy Denver Broncos Core Team 9FORTY Adjustable Hat**New Era**$34.22**16 rev3mo ago](https://www.amazon.com/dp/B0BMS7F7HN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Navy Denver Broncos Core Team 9FORTY Adjustable Hat**New Era**$34.22**4.6★**▲ 224%**](https://www.amazon.com/dp/B0BMS7F7HN) [**New Era Mens Navy Denver Broncos 9SEVENTY Trucker Adjustable Hat**New Era**$37.59**5.0★**▲ 224%**](https://www.amazon.com/dp/B0GY14S9SP) [**New Era Mens Royal Denver Broncos Core Team 39THIRTY Flex Hat**New Era**$36.71**4.4★**▲ 224%**](https://www.amazon.com/dp/B0GY4L4Y6G) [**New Era Mens Orange Denver Broncos Core Team 39THIRTY Flex Hat**New Era**$36.70**4.4★**▲ 224%**](https://www.amazon.com/dp/B0GY4NJ8X1) [**New Era Mens Royal Denver Broncos Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.68**4.9★**▲ 224%**](https://www.amazon.com/dp/B0GY4T8QZV)
**~~View all trending →~~**
## **What buyers say about denver broncos hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent quality”*
**Size-Overall**25%
*“Adjustable,fits perfectly looks great”*
**Advertised Vs Actual Product**14%
*“As described”*
**Comfort-Overall**8%
*“comfortable”*
**Adjustability/Rotatability/Reclining**7%
*“The fit is adjustable”*
**Color**7%
*“good color”*
**Soft Feel**4%
*“Soft and comfy”*
**Value For Money**3%
*“Also very good price compared to other brands”*
**Shape/Style**2%
*“looks even better in person”*
**Lining Quality**1%
*“The mesh backing makes it exceptional to wear backwards”*
### **What buyers complain about **
**Value For Money**50%
*“Cheap”*
**Quality-Overall**50%
*“Cheap”*
### **Top return reasons **
**Size-Overall**60%
**Shape/Style**8%
**Color**7%
**Advertised Vs Actual Product**7%
**Strap/String Quality**3%
**Quality-Overall**3%
**Length**3%
**Wrinkles**2%
**Width**2%
**Lining Quality**1%
## **Common questions**
- **Is denver broncos hat profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 47 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the denver broncos hat niche?**
- 12 brands and 17 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in denver broncos hat?**
- Top complaints mined from reviews: Value For Money, Quality-Overall. The return rate is 3.0%.
- **When does demand for denver broncos hat peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the denver broncos hat niche?**
- Listings span $18.04–$45.97; the average listing price is $32.55 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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