---
title: "Denver Broncos Coffee Mug — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/denver-broncos-coffee-mug"
last_updated: "2026-08-06T17:54:53.530Z"
locale: en
meta:
description: "Niche score 46/100 · $91K/yr market · 74K searches/yr · $22.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $91K/yr market · 74K searches/yr · $22.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Denver Broncos Coffee Mug — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **denver broncos coffee mug**
**Skip it**
Soft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 4Conversion 62Competition 72Returns 82Price range 88Avg price 94Brand share 30Review moat 65Quality gap 16
**Avg price**
**Great****$22.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.95–$35.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****911.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$91K**
$91K/yr · 74K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-41.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, denver broncos coffee mug is a $91K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denver broncos coffee mug market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$68K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#1,161**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **80%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**9%**
- Rico Industries55% - The Memory Company9% - Boelter Brands9% - FOCO7% - Logo Brands7% - Top Cup4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -41.2% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/denver-broncos-coffee-mug/trend)
## **Top denver broncos coffee mug search terms**
- **denver broncos coffee mug**16K/yr-35.1%3.4% conv. - **denver broncos cup**12K/yr-35.9%2.3% conv. - **broncos cup**12K/yr-40.6%3.6% conv. - **broncos coffee mug**8K/yr-17.8%4.5% conv. - **denver broncos mug**9K/yr-43.7%4.4% conv. - **denver broncos cups**9K/yr-63.1%1.4% conv. - **broncos mug**9K/yr-43.3%5.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/denver-broncos-coffee-mug/search-terms)
## **Top denver broncos coffee mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Denver Broncos Alternate 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$19.17**4.8★3,357 rev](https://www.amazon.com/dp/B0C7RPF5MJ) [2**Rico Industries NFL Football Denver Broncos 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$22.87**4.7★1,354 rev](https://www.amazon.com/dp/B0DDRCNQGH) [3**Logo Brands NFL Denver Broncos Cafe Mug 15-Ounce Team Colors**Logo Brands**$23.34**5.0★1 rev](https://www.amazon.com/dp/B0GLPB265P) [4**Rico Industries NFL Football Denver Broncos Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug**Rico Industries**$17.92**4.8★3,357 rev](https://www.amazon.com/dp/B0BMJWLMM8) [5**Rico Industries NFL Football Denver Broncos Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks**Rico Industries**$17.94**4.8★1,263 rev](https://www.amazon.com/dp/B0C2W3541G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Cup NFL Denver Broncos 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$20.75**727 rev7mo ago](https://www.amazon.com/dp/B0G59PWJWW) [**Rico Industries NFL Football Denver Broncos Navy 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$29.45**208 rev1y ago](https://www.amazon.com/dp/B0DZJQG6L4) [**Rico Industries NFL Football Denver Broncos 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$22.87**1,354 rev1y ago](https://www.amazon.com/dp/B0DDRCNQGH) [**The Memory Company Officially Licensed 15oz Iridescent Mug with Logo Denver Broncos**The Memory Company**$17.24**175 rev2y ago](https://www.amazon.com/dp/B0D5Z244HH) [**The Memory Company Officially Licensed 15oz Team Spirit Mug Denver Broncos**The Memory Company**$13.68**165 rev2y ago](https://www.amazon.com/dp/B0D5Z2QT8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Logo Brands NFL Denver Broncos Cafe Mug 15-Ounce Team Colors**Logo Brands**$23.34**5.0★**▲ 597%**](https://www.amazon.com/dp/B0GLPB265P) [**Boelter Brands NFL Denver Broncos Set of 2 Travel Tumblers 20oz Ultra Twist Style Alternate Colors 20 Ounce**Boelter Brands**$35.75**5.0★**▲ 229%**](https://www.amazon.com/dp/B0DWST46R1) [**FOCO Denver Broncos NFL Team Logo 30 oz Tumbler - Retro**FOCO**$25.01**4.7★**▲ 228%**](https://www.amazon.com/dp/B0CRVWJQB5) [**FOCO Denver Broncos NFL 30 oz Straw Tumbler**FOCO**$28.21**4.5★**▲ 218%**](https://www.amazon.com/dp/B0BTYYCDY2) [**The Memory Company Officially Licensed NFL 15oz. Line-Up Ceramic Coffee Mug Denver Broncos**The Memory Company**$17.71**4.5★**▲ 105%**](https://www.amazon.com/dp/B0CGDX8SHT)
**~~View all trending →~~**
## **What buyers say about denver broncos coffee mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Really nice quality mug”*
**Advertised Vs Actual Product**8%
*“Looks just like picture”*
**Color**7%
*“Love it, Bright colors”*
**Recycle/Reuse**6%
*“Great reusable”*
**Strength**6%
*“Very nice and fairly sturdy”*
**Material Quality**5%
*“they are great quality re-usable aluminum cups”*
**Weight Light**5%
*“Mug is lightweight”*
**Value For Money**4%
*“Great value”*
**Durability**4%
*“feel durable enough to reuse for a long time”*
**Design-Overall**4%
*“I love the design”*
### **What buyers complain about **
**Durability**33%
*“Not very durable”*
**Handle Quality**25%
*“One handle broke off shortly after delivery”*
**Advertised Vs Actual Product**17%
*“Its deceiving”*
**Quality-Overall**17%
*“Cheap quality”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Size-Overall**19%
**Defective Material/Parts**14%
**Value For Money**11%
**Leak-Proof**6%
**Handle Quality**4%
**Functionality-Overall**4%
**Product Condition**3%
**Unsustainable Design**2%
**Grip**2%
## **Common questions**
- **Is denver broncos coffee mug profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the denver broncos coffee mug niche?**
- 10 brands and 9 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in denver broncos coffee mug?**
- Top complaints mined from reviews: Durability, Handle Quality, Advertised Vs Actual Product. The return rate is 1.6%.
- **When does demand for denver broncos coffee mug peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 19.1× the quietest.
- **What does it cost to enter the denver broncos coffee mug niche?**
- Listings span $12.95–$35.96; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 911 reviews — the moat a new listing must climb.
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