---
title: "Trend — demko ad 20.5 - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/demko-ad-20-5/trend"
last_updated: "2026-08-12T00:27:15.828Z"
locale: en
meta:
  description: "Niche score 22/100 · $39K/yr market · 46K searches/yr · $103.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 22/100 · $39K/yr market · 46K searches/yr · $103.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — demko ad 20.5 - Flapen"
---

# **demko ad 20.5**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 10Competition 20Returns 32Price range 23Avg price 74Brand share 0Review moat 83Quality gap 19

**Review moat**

**Great****343.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$103.40**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****$39.44–$298.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$39K**

$39K/yr · 46K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend