---
title: "Dehydrated Refried Beans — $203K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dehydrated-refried-beans"
last_updated: "2026-08-12T00:17:18.386Z"
locale: en
meta:
  description: "Niche score 57/100 · $203K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $203K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Dehydrated Refried Beans — $203K/yr Amazon US Niche (2026) - Flapen"
---

# **dehydrated refried beans**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 45Conversion 74Competition 37Returns 100Price range 82Avg price 95Brand share 55Review moat 81Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.52–$49.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****383.89**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$203K**

$203K/yr · 125K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, dehydrated refried beans is a $203K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **dehydrated refried beans market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**6K–8K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$142K–$189K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**6.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#637**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**89%**</dd>

<dt>**Sponsored**</dt><dd>**72%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**83 months**</dd>

<dt>**Avg seller age**</dt><dd>**148 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**60**

**Top-5 brand share**

**72%**

Top 20: 86%

**Top-5 click share**

**63%**

Top 20: 100%

**Open market**

**13%**

- Mother Earth Products33% - Mexicali Rose15% - --14% - Santa Fe Bean10% - Frontier Co-op8% - Casa Corona6% - Open — no brand owns it (4 brands, 13%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dehydrated-refried-beans/trend)

## **Top dehydrated refried beans search terms**

- **dehydrated refried beans**32K/yr+26.9%4.2% conv. - **dehydrated beans**20K/yr+28.4%4.4% conv. - **refried beans dehydrated**14K/yr+3.7%3.3% conv. - **instant refried beans**12K/yr+20.3%3.9% conv. - **freeze dried beans**10K/yr+7.0%2.7% conv. - **dried refried beans**8K/yr+13.1%3.4% conv. - **instant beans**7K/yr+14.0%2.6% conv. - **freeze dried refried beans**6K/yr-4.2%5.1% conv. - **dehydrated refried beans instant**5K/yr+5.1%3.9% conv. - **dehydrated beans refried**4K/yr+2.5%4.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dehydrated-refried-beans/search-terms)

## **Top dehydrated refried beans products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$41K30%$61K40%$81K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mother Earth Products Dehydrated Fast Cooking Refried Bean Mix quart Jar 11 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/41vn8oElhAL.jpg)**Mother Earth Products Dehydrated Fast Cooking Refried Bean Mix quart Jar 11 Ounce (Pack of 1)**Mother Earth Products**$14.31**4.5★1,118 rev](https://www.amazon.com/dp/B0085NO6J0) [2![Generic Redfried Beans Dehydrated 8 oz (4 PACK) Fast Cooking! (8 Ounce (Pack of 4) Spicy Refried Beans)](https://m.media-amazon.com/images/I/51oBEdAFNZL.jpg)**Generic Redfried Beans Dehydrated 8 oz (4 PACK) Fast Cooking! (8 Ounce (Pack of 4) Spicy Refried Beans)**--**$27.32**4.7★264 rev](https://www.amazon.com/dp/B0D3MF8ZPR) [3![Mexicali Rose Instant Homestyle Refried Beans 7oz (Pack of 3)](https://m.media-amazon.com/images/I/51PURN55IFS.jpg)**Mexicali Rose Instant Homestyle Refried Beans 7oz (Pack of 3)**Mexicali Rose**$17.44**4.7★605 rev](https://www.amazon.com/dp/B00EZG4Y5M) [4![Casa Corona Instant Mexican Style (Refried Beans 3lb Bag)](https://m.media-amazon.com/images/I/51rxZW8nL7L.jpg)**Casa Corona Instant Mexican Style (Refried Beans 3lb Bag)**Casa Corona**$26.38**4.6★443 rev](https://www.amazon.com/dp/B084LR4Q6H) [5![Mexicali Rose Instant Mexican Homestyle Refried Beans 6oz - 7oz Pouch (Pack of 3) (Green Chile 7oz)](https://m.media-amazon.com/images/I/61DXEkLlOeL.jpg)**Mexicali Rose Instant Mexican Homestyle Refried Beans 6oz - 7oz Pouch (Pack of 3) (Green Chile 7oz)**Mexicali Rose**$16.11**4.3★218 rev](https://www.amazon.com/dp/B00FD7EFWY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Generic Redfried Beans Dehydrated 8 oz (4 PACK) Fast Cooking! (8 Ounce (Pack of 4) Spicy Refried Beans)](https://m.media-amazon.com/images/I/51oBEdAFNZL.jpg)**Generic Redfried Beans Dehydrated 8 oz (4 PACK) Fast Cooking! (8 Ounce (Pack of 4) Spicy Refried Beans)**--**$27.32**264 rev2y ago](https://www.amazon.com/dp/B0D3MF8ZPR) [![Refried Beans Dehydrated 8 oz (4 PACK) Fast Cooking!](https://m.media-amazon.com/images/I/51fvGZL8fjL.jpg)**Refried Beans Dehydrated 8 oz (4 PACK) Fast Cooking!**Generic**$27.19**264 rev2y ago](https://www.amazon.com/dp/B0D322P9X5) [![La Sierra Refried Pinto Beans Ready-to-Eat Vegetarian Refried Beans 15.2 oz Pouch (Pack of 8)](https://m.media-amazon.com/images/I/51uDRt0mtJL.jpg)**La Sierra Refried Pinto Beans Ready-to-Eat Vegetarian Refried Beans 15.2 oz Pouch (Pack of 8)**La Sierra**$16.16**306 rev3y ago](https://www.amazon.com/dp/B0C93N1ZZV) [![Ready Harvest Emergency Food - Quick-Cook Black Beans | Pre-cooked Beans Just add hot Water | #10 Can | 25-Year Shelf Life | 3 lbs | Cans Filled to the Top](https://m.media-amazon.com/images/I/41Uc6YulziL.jpg)**Ready Harvest Emergency Food - Quick-Cook Black Beans | Pre-cooked Beans Just add hot Water | #10 Can | 25-Year Shelf Life | 3 lbs | Cans Filled to the Top**Ready Harvest**$32.77**22 rev4y ago](https://www.amazon.com/dp/B0B3Z4Z7NP) [![Basic American Foods Santiago Excel Refried Beans 29.7 Oz (Pack of 6) Large Size for Food Services and Restaurants Easy To Prepare Gluten Free No Artificial Colors Flavors or Preservatives](https://m.media-amazon.com/images/I/4151qDz-BTL.jpg)**Basic American Foods Santiago Excel Refried Beans 29.7 Oz (Pack of 6) Large Size for Food Services and Restaurants Easy To Prepare Gluten Free No Artificial Colors Flavors or Preservatives**Basic American Foods**$49.92**360 rev6y ago](https://www.amazon.com/dp/B086Y2NCQ4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mexicali Rose Instant Fat-Free Homestyle Refried Beans 7oz (Pack of 3)](https://m.media-amazon.com/images/I/41vVPTyYMHL.jpg)**Mexicali Rose Instant Fat-Free Homestyle Refried Beans 7oz (Pack of 3)**Mexicali Rose**$14.96**4.6★**▲ 205%**](https://www.amazon.com/dp/B00EZG4Y6G) [![Mexicali Rose Instant Homestyle Refried Beans 7oz (Pack of 3)](https://m.media-amazon.com/images/I/51PURN55IFS.jpg)**Mexicali Rose Instant Homestyle Refried Beans 7oz (Pack of 3)**Mexicali Rose**$17.44**4.7★**▲ 48%**](https://www.amazon.com/dp/B00EZG4Y5M) [![Santa Fe Bean Company Instant Fat Free Vegetarian Refried Beans 7.25-Ounce (Pack of 8) Instant Vegetarian Refried Beans; All Natural; High in Fiber; Fat Free; Gluten-Free](https://m.media-amazon.com/images/I/51ZVnvRz+dL.jpg)**Santa Fe Bean Company Instant Fat Free Vegetarian Refried Beans 7.25-Ounce (Pack of 8) Instant Vegetarian Refried Beans; All Natural; High in Fiber; Fat Free; Gluten-Free**Santa Fe Bean**$48.27**4.7★**▲ 48%**](https://www.amazon.com/dp/B000FICDO8) [![Santa Fe Bean Company Beans Rfrd Sthwstrn Sty](https://m.media-amazon.com/images/I/51Tlp9UISML.jpg)**Santa Fe Bean Company Beans Rfrd Sthwstrn Sty**Santa Fe Bean**$8.52**4.2★**▲ 47%**](https://www.amazon.com/dp/B00M1XTGAO) [![Ready Harvest Emergency Food - Quick-Cook Black Beans | Pre-cooked Beans Just add hot Water | #10 Can | 25-Year Shelf Life | 3 lbs | Cans Filled to the Top](https://m.media-amazon.com/images/I/41Uc6YulziL.jpg)**Ready Harvest Emergency Food - Quick-Cook Black Beans | Pre-cooked Beans Just add hot Water | #10 Can | 25-Year Shelf Life | 3 lbs | Cans Filled to the Top**Ready Harvest**$32.77**4.5★**▲ 38%**](https://www.amazon.com/dp/B0B3Z4Z7NP)

**~~View all trending →~~**

## **What buyers say about dehydrated refried beans**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**48%

*“Easy to make and taste great”*

**Ease Of Use**14%

*“Quick and easy”*

**Nutritional Content**8%

*“Simple to cook and nutritious”*

**Flavor**4%

*“Very flavorful and they are dehydrated so you do have to add water to them”*

**Cooking Instructions**4%

*“They cook quickly”*

**Quality-Overall**3%

*“in all honesty this is the best beans that I have ever had”*

**Freshness**3%

*“It is fresher”*

**Moist/Dry**3%

*“These are the best dried refried bean that I have found”*

**Advertised Vs Actual Product**2%

*“as I expected”*

**Ingredients-Overall**2%

*“great product when you need Mexican beans WITHOUT ALL THE WORK”*

### **What buyers complain about **

**Value For Money**32%

*“Price Jump”*

**Size-Overall**8%

*“A little small”*

**Flavor**8%

*“It was still insipid in flavor”*

**Taste-Overall**5%

*“These do not taste like regular refried beans”*

**Instructions/User Manual/Troubleshooting**5%

*“The only draw back I see is the directions are a bit confusing”*

**Powdered/Crumbled**5%

*“Whole beans, not refried flakes”*

**Texture/Consistency-Overall**3%

*“Texture was too fine for me”*

**Stale/Rotten/Spoiled**3%

*“Gross”*

**Advertised Vs Actual Product**3%

*“You'll notice this Amazon listing doesn't even have the brand name in the title it just says generic”*

**Moist/Dry**3%

*“not very tasty it's like freeze drying beans I don't think I can recommend not very tasty sorry”*

### **Top return reasons **

**Advertised Vs Actual Product**38%

**Size-Overall**25%

**Ease Of Use**13%

**Functionality-Overall**13%

**Contamination**13%

## **Common questions**

<dl>

<dt>**Is dehydrated refried beans profitable to sell on Amazon United States?**</dt><dd>The niche generates $203K/yr across 18 tracked products. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (57/100).</dd>

<dt>**How competitive is the dehydrated refried beans niche?**</dt><dd>10 brands and 60 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.</dd>

<dt>**What do buyers complain about in dehydrated refried beans?**</dt><dd>Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.1%.</dd>

<dt>**When does demand for dehydrated refried beans peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.5× the quietest.</dd>

<dt>**What does it cost to enter the dehydrated refried beans niche?**</dt><dd>Listings span $8.52–$49.92; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.</dd>

</dl>

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