---
title: "Deep Squat Machine — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/deep-squat-machine"
last_updated: "2026-07-21T19:49:49.051Z"
locale: en
meta:
description: "Niche score 44/100 · $74K/yr market · 153K searches/yr · $70.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $74K/yr market · 153K searches/yr · $70.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deep Squat Machine — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **deep squat machine**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 19Growth 69Conversion 9Competition 15Returns 84Price range 95Avg price 86Brand share 12Review moat 24Quality gap 84
**Price range**
**Incredible****$47.11–$86.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$70.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Growth**
**Good****+50.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,980.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$74K**
$74K/yr · 153K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, deep squat machine is a $74K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deep squat machine market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$141K**
- units × avg price
- **Launch success**
- **75%**
- 6 of 8 new (360d)
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**1%**
- MERACH54% - VZYTV27% - HOMGIM5% - NEWBULIG5% - OLIXIS4% - seanleecore3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +50.1% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/deep-squat-machine/trend)
## **Top deep squat machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**3.8★117 rev](https://www.amazon.com/dp/B0FJ8ZY4XS) [2**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)**MERACH**$69.51**4.3★1,337 rev](https://www.amazon.com/dp/B0FJFY3JXY) [3**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**4.3★1,337 rev](https://www.amazon.com/dp/B0FYG1V9RS) [4**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)**MERACH**$80.80**4.3★1,337 rev](https://www.amazon.com/dp/B0DFCDQCW8) [5**3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity**HOMGIM**$67.27**4.0★40 rev](https://www.amazon.com/dp/B0FKTCW72H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red**NEWBULIG**$47.11**24 rev2mo ago](https://www.amazon.com/dp/B0GZ2DH4QL) [**OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue**OLIXIS**$49.17**16 rev2mo ago](https://www.amazon.com/dp/B0GZ2RSJPS) [**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**1,337 rev8mo ago](https://www.amazon.com/dp/B0FYG1V9RS) [**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**117 rev10mo ago](https://www.amazon.com/dp/B0FJ8ZY4XS) [**3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity**HOMGIM**$67.27**40 rev11mo ago](https://www.amazon.com/dp/B0FKTCW72H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red**NEWBULIG**$47.11**3.8★**▲ 135%**](https://www.amazon.com/dp/B0GZ2DH4QL) [**OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue**OLIXIS**$49.17**4.1★**▲ 135%**](https://www.amazon.com/dp/B0GZ2RSJPS) [**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**4.3★**▲ 120%**](https://www.amazon.com/dp/B0FYG1V9RS) [**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**3.8★**▲ 42%**](https://www.amazon.com/dp/B0FJ8ZY4XS) [**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)**MERACH**$69.51**4.3★**▲ 41%**](https://www.amazon.com/dp/B0FJFY3JXY)
**~~View all trending →~~**
## **What buyers say about deep squat machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“I managed, pretty easy to assemble”*
**Exercise/Sports Suitability**15%
*“This is a great workout machine”*
**Value For Money**10%
*“Decent for price”*
**Quality-Overall**9%
*“Seems to be very well-made and heavy duty”*
**Efficiency**5%
*“incredibly effective little guy”*
**Adjustability/Rotatability/Reclining**4%
*“has adjustable resistances”*
**Advertised Vs Actual Product**4%
*“Works as said”*
**Weight Light**3%
*“Light weight and easy to move around the room”*
**Size-Overall**3%
*“Perfect fit for any space”*
**Storage Capacity**2%
*“doesnt take up too much space”*
### **What buyers complain about **
**Assembly/Installation**13%
*“Assembly- absurd”*
**Functionality-Overall**8%
*“Computer doesnt work”*
**Pain Relief-Overall**7%
*“Bruised my tailbone”*
**Size-Overall**7%
*“there are two screws that are too short”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions are bad”*
**Quality-Overall**5%
*“spray paint it the build quality is so poor”*
**Mounting**4%
*“Two of the bolts were not long enough”*
**Value For Money**4%
*“Just saw it cheaper”*
**Exercise/Sports Suitability**4%
*“Workout effective was not there”*
**Defective Material/Parts**4%
*“Couldnt use some of the parts where mess up had to send back”*
### **Top return reasons **
**Defective Material/Parts**13%
**Functionality-Overall**12%
**Advertised Vs Actual Product**12%
**Assembly/Installation**9%
**Size-Overall**8%
**Comfort-Overall**7%
**Exercise/Sports Suitability**4%
**Value For Money**4%
**Ease Of Use**4%
**Balance/Stability**4%
## **Common questions**
- **Is deep squat machine profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 10 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the deep squat machine niche?**
- 7 brands and 17 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in deep squat machine?**
- Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Pain Relief-Overall. The return rate is 1.5%.
- **When does demand for deep squat machine peak?**
- Demand peaks in Jul–Aug–Oct; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the deep squat machine niche?**
- Listings span $47.11–$86.26; the average listing price is $70.33 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.
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