---
title: "Darts — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/darts"
last_updated: "2026-08-09T20:50:25.577Z"
locale: en
meta:
description: "Niche score 47/100 · $2.6M/yr market · 2.3M searches/yr · $22.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $2.6M/yr market · 2.3M searches/yr · $22.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Darts — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **darts**
**Skip it**
A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 17Conversion 59Competition 13Returns 88Price range 66Avg price 93Brand share 21Review moat 25Quality gap 24
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 2.3M searches
**Avg price**
**Great****$22.19**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.49–$33.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,446.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, darts is a $2.6M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **darts market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.2M–$2.8M**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- LANNEY60% - Accmor14% - WINSDART7% - CC-Exquisite6% - Turnart4% - interbusiness3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/darts/trend)
## **Top darts search terms**
- **darts**1.1M/yr-21.5%3.2% conv. - **darts metal tip**362K/yr-9.7%4.4% conv. - **steel tip darts**196K/yr-17.0%1.4% conv. - **dart**94K/yr-2.1%0.6% conv. - **darts metal tip set**83K/yr-20.9%3.8% conv. - **tungsten darts**76K/yr-32.5%0.1% conv. - **darts set**52K/yr-0.1%0.9% conv. - **professional darts**61K/yr-34.5%1.6% conv. - **dart set**49K/yr-18.5%2.1% conv. - **darts & dartboards**30K/yr+0.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/darts/search-terms)
## **Top darts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$396K30%$791K45%$1.2M60%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANNEY Darts Metal Tip Steel Tip Darts Set 20 Grams 24 and 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case**LANNEY**$22.70**4.7★1,681 rev](https://www.amazon.com/dp/B09B252ZM5) [2**Darts Metal Tip Set 20 Grams and 24 Grams Steel Tip Darts Set Professional Metal Tipped Accessories with Sharpener Tool Kit Aluminum Shafts Brass Barrels Carrying Case Extra Flights**LANNEY**$19.29**4.7★1,909 rev](https://www.amazon.com/dp/B08DKRRPWQ) [3**Accmor Metal Tip Darts Steel Tip Darts 14 Grams Professional Metal Darts Darts Metal Tip Set Metal Darts for Dartboard 18 pcs**Accmor**$9.17**4.5★11,237 rev](https://www.amazon.com/dp/B07N4LTWBL) [4**CC-Exquisite Premium Steel Tip Darts Set - Professional Darts Brass Barrels Metal Tip Darts Extra Flights (12) Aluminum Shafts 35/48 O-Rings Dart Tool Dart Sharpener Darts Case**CC-Exquisite**$23.15**4.7★7,361 rev](https://www.amazon.com/dp/B078S99JJG) [5**WINSDART Darts Metal Tip Set Professional Steel Tip Darts for Dartboard 12 pcs 22 g with Nonslip Iron Barrel Aluminum Dart Shafts Extra Flights Dart Sharpener Giftable Dart Case**WINSDART**$28.55**4.7★3,428 rev](https://www.amazon.com/dp/B07X3KMWLY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WINSDART Steel Tip Darts 12 Pack Set with Nonslip Iron Barrel Aluminum Dart Shafts and Flights Darts Sharpener an Gift Box (Black & Silver-Darts-A)**WINSDART**$27.71**1,938 rev2y ago](https://www.amazon.com/dp/B07Q2SV2Q8) [**Turnart Darts Metal Tip Set - Steel Tip Darts Darts Set Professional Metal Darts Dart Board Set 12 Pcs 24 Gram 20 O-Rings Aluminum Darts Shafts 24 Extra Flights Darts Tool**Turnart**$22.70**3,146 rev2y ago](https://www.amazon.com/dp/B0CNCP43YV) [**Formula Sports 90% Tungsten Darts Metal Tip Set 21g/22g/23g/24g Professional Steel Tip Darts Set with Aluminum Shafts Tungsten Barrels Extra Flights Dart Sharpener Gift Box**Formula Sports**$33.29**163 rev4y ago](https://www.amazon.com/dp/B0B2RNFMCL) [**LANNEY Darts Metal Tip Steel Tip Darts Set 20 Grams 24 and 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case**LANNEY**$22.70**1,681 rev4y ago](https://www.amazon.com/dp/B09B252ZM5) [**Darts Metal Tip Set 20 Grams and 24 Grams Steel Tip Darts Set Professional Metal Tipped Accessories with Sharpener Tool Kit Aluminum Shafts Brass Barrels Carrying Case Extra Flights**LANNEY**$19.29**1,909 rev5y ago](https://www.amazon.com/dp/B08DKRRPWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Formula Sports 90% Tungsten Darts Metal Tip Set 21g/22g/23g/24g Professional Steel Tip Darts Set with Aluminum Shafts Tungsten Barrels Extra Flights Dart Sharpener Gift Box**Formula Sports**$33.29**4.4★**▲ 158%**](https://www.amazon.com/dp/B0B2RNFMCL) [**Darts Metal Tip Set 20 Grams and 24 Grams Steel Tip Darts Set Professional Metal Tipped Accessories with Sharpener Tool Kit Aluminum Shafts Brass Barrels Carrying Case Extra Flights**LANNEY**$19.29**4.7★**▲ 53%**](https://www.amazon.com/dp/B08DKRRPWQ) [**LANNEY Darts Metal Tip Steel Tip Darts Set 20 Grams 24 and 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case**LANNEY**$22.70**4.7★**▲ 23%**](https://www.amazon.com/dp/B09B252ZM5) [**interbusiness BBstep Steel Tip Dart Colorful Dart 15pcs 6g Assorted Color. (Colorful 15pcs Medium)**interbusiness**$5.49**4.3★**▲ 12%**](https://www.amazon.com/dp/B00J7KC3Z4) [**Turnart Darts Metal Tip Set - Steel Tip Darts Darts Set Professional Metal Darts Dart Board Set 12 Pcs 24 Gram 20 O-Rings Aluminum Darts Shafts 24 Extra Flights Darts Tool**Turnart**$22.70**4.7★**— 8%**](https://www.amazon.com/dp/B0CNCP43YV)
**~~View all trending →~~**
## **What buyers say about darts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Excellent Product”*
**Value For Money**19%
*“GREAT PRICE”*
**Advertised Vs Actual Product**8%
*“Exactly as advertised”*
**Balance/Stability**4%
*“Very well balanced”*
**Fun/Entertainment Experience**4%
*“Fun times”*
**Weight Light**4%
*“i like that theres two different weights in each grip type so you can get a feel for what you like”*
**Suitability Beginner**3%
*“Highly recommended for beginners”*
**Grip**3%
*“Feel great in the hand”*
**Sharpness**3%
*“Sharp”*
**Durability**2%
*“theyve held up really well with regular use”*
### **What buyers complain about **
**Quality-Overall**29%
*“Flimsy and bad quality”*
**Durability**20%
*“Breaks easily”*
**Adhesion/Stickiness**7%
*“After that; the darts didnt stick in the board hardly afterwards”*
**Ease Of Use**7%
*“Making them hard to throw properly”*
**Strength**6%
*“Breaks easily”*
**Assembly/Installation**4%
*“difficult to put together”*
**Sharpness**3%
*“Dont stay sharp”*
**Weight Light**3%
*“They are a bit lighter than what I am used to”*
**Weight Heavy**2%
*“Incorrect weight on barrels”*
**Instructions/User Manual/Troubleshooting**2%
*“They don't follow directions”*
### **Top return reasons **
**Size-Overall**15%
**Weight Heavy**9%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Weight Light**6%
**Value For Money**6%
**Compatibility-Overall**5%
**Adhesion/Stickiness**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is darts profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 10 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the darts niche?**
- 8 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in darts?**
- Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 1.3%.
- **When does demand for darts peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the darts niche?**
- Listings span $5.49–$33.29; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.
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