---
title: "Dart Mat — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dart-mat"
last_updated: "2026-08-06T19:47:14.598Z"
locale: en
meta:
description: "Niche score 49/100 · $106K/yr market · 108K searches/yr · $46.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $106K/yr market · 108K searches/yr · $46.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dart Mat — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **dart mat**
**Skip it**
Soft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 8Conversion 26Competition 68Returns 56Price range 76Avg price 94Brand share 78Review moat 66Quality gap 58
**Avg price**
**Great****$46.39**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.03–$118.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****868.49**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$106K**
$106K/yr · 108K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-33.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dart mat is a $106K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dart mat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$116K–$139K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**57%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**36%**
- Target Darts20% - Turnart12% - Winmau9% - CyeeLife8% - Generic7% - THMINS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dart-mat/trend)
## **Top dart mat search terms**
- **dart mat**41K/yr-30.2%1.9% conv. - **dart mat with throw line**20K/yr-33.5%2.4% conv. - **dart board mat**8K/yr-34.3%2.3% conv. - **darts mat**9K/yr-31.0%1.7% conv. - **dart oche**7K/yr-47.9%0.7% conv. - **dart board mat for floor**6K/yr-37.9%3.2% conv. - **dart floor mat**5K/yr-20.1%1.6% conv. - **oche**6K/yr-36.8%0.8% conv. - **dart rug**6K/yr-41.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dart-mat/search-terms)
## **Top dart mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Target Darts Dart Mat - World Champions Black & White | Dart Oche Mat with Soft Tip and Steel Tip Throw Line Distances | Non Slip Carpet Mats for Floor and Dart Tips Protection | Darts Accessories**Target Darts**$52.28**4.6★4,329 rev](https://www.amazon.com/dp/B01N2WE6JW) [2**Turnart Darts Dart Mat Darts Accessories Non Slip Carpet with Throw Line Oche Mat with Soft Tip and Steel Tip Throw Line Distances Dart Board Accessories (Classic)**Turnart**$36.58**4.4★290 rev](https://www.amazon.com/dp/B0D9NNWG3C) [3**CyeeLife Darts Mat 297 X 66cm Professional Non Slip Carpet Mats for Floor and Dart Tips Protection Black**CyeeLife**$38.64**4.6★538 rev](https://www.amazon.com/dp/B0D5HJ2N7D) [4**Darts Mat 300X34CM Rubber Dart Mat for Floor Non Slip Dart Oche Mats with 4 Throwing Lines Oche Multifunctional Shock Absorbing Floor Mats Protective Pad Darts Accessories for Soft & Steel Tip**Generic**$17.15**0.0★0 rev](https://www.amazon.com/dp/B0GWJ3H9D3) [5**Thmins Darts Mat with Throw Line for Dart Board Non-Slip Floor Mat with Standard Throw Distances and Protective Surface Black**THMINS**$39.19**4.2★10 rev](https://www.amazon.com/dp/B0FRXLSBVJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Usdlaaia Darts Mat with Standard Throwing Lines Oche 300x34cm Professional Dart Oche Mat for Floor Protection Non-Slip Heavy Duty Rubber Dart Board Mats for Game Room Recreation Center Sports Club**Usdlaaia**$13.60**0 rev2mo ago](https://www.amazon.com/dp/B0H2JW5MWH) [**Professional Darts Throw Line Mat 102 x 23.6 Inch Dual Standard Oche Marked Floor Mat for Steel Tip & Soft Tip Darts Non-Slip Roll-Up Dart Game Accessory for Home & Tournament Use**SunYoda**$30.04**3 rev3mo ago](https://www.amazon.com/dp/B0GXTNM7CL) [**Darts Mat 300X34CM Rubber Dart Mat for Floor Non Slip Dart Oche Mats with 4 Throwing Lines Oche Multifunctional Shock Absorbing Floor Mats Protective Pad Darts Accessories for Soft & Steel Tip**Generic**$17.15**0 rev3mo ago](https://www.amazon.com/dp/B0GWJ3H9D3) [**Turnart Darts Dart Mat Darts Accessories Non Slip Carpet with Throw Line Oche Mat with Soft Tip and Steel Tip Throw Line Distances Dart Board Accessories (2026 NEW)**Turnart**$31.66**290 rev6mo ago](https://www.amazon.com/dp/B0GGH2KTWL) [**Darts Mat with Oche Professional Dartboard Mat for Floor Protection Non-Slip Rubber Backing Portable Darts Distance Mat with Throwing Lines for Home or Pub**PHANTOM SPORTS**$44.96**27 rev9mo ago](https://www.amazon.com/dp/B0FVGCJPGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Usdlaaia Darts Mat with Standard Throwing Lines Oche 300x34cm Professional Dart Oche Mat for Floor Protection Non-Slip Heavy Duty Rubber Dart Board Mats for Game Room Recreation Center Sports Club**Usdlaaia**$13.60**0.0★**▲ 342%**](https://www.amazon.com/dp/B0H2JW5MWH) [**Professional Darts Throw Line Mat 102 x 23.6 Inch Dual Standard Oche Marked Floor Mat for Steel Tip & Soft Tip Darts Non-Slip Roll-Up Dart Game Accessory for Home & Tournament Use**SunYoda**$30.04**2.6★**▲ 339%**](https://www.amazon.com/dp/B0GXTNM7CL) [**MageRabbit Darts Mat 297x66cm with Oche Lines Professional Non Slip Carpet Protection for Floor and Dart Tip (Pray MageRabbit)**MageRabbit**$39.19**4.8★**▲ 316%**](https://www.amazon.com/dp/B0FSKDQKN2) [**Turnart Darts Dart Mat Darts Accessories Non Slip Carpet with Throw Line Oche Mat with Soft Tip and Steel Tip Throw Line Distances Dart Board Accessories (2026 NEW)**Turnart**$31.66**4.4★**▲ 316%**](https://www.amazon.com/dp/B0GGH2KTWL) [**Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use**Fluxynara**$21.70**4.3★**▲ 304%**](https://www.amazon.com/dp/B0FH28C9W2)
**~~View all trending →~~**
## **What buyers say about dart mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“The build quality feels premium”*
**Design-Overall**8%
*“But its a cool design”*
**Advertised Vs Actual Product**7%
*“True as pictured”*
**Adhesion/Stickiness**6%
*“Sticks”*
**Value For Money**5%
*“Very good value”*
**Ease Of Use**5%
*“Good product and practical”*
**Material Quality**5%
*“The material feels durable”*
**Grip**4%
*“Didn't slip at all”*
**Measurement/Reading Accuracy**3%
*“Perfect for throwing accuracy”*
**Thickness**3%
*“Thick and durable”*
### **What buyers complain about **
**Grip**15%
*“it does slide easy”*
**Smell**7%
*“These cannot be used in a home the outgassing smell of the rubber is sickening”*
**Adhesion/Stickiness**6%
*“Also, doesnt stick well to the wall”*
**Thickness**6%
*“It's a touch thinner than I expected”*
**Value For Money**5%
*“Only four stars for my review because $43 is a bit expensive”*
**Quality-Overall**4%
*“Overall, the value for the money is a bit lacking”*
**Brightness/Shine/Glow**4%
*“I do wish the throw lines were a little brighter”*
**Drop/Impact Protection**4%
*“Does not protect floor”*
**Flatness**3%
*“it did not lay completely flat”*
**Advertised Vs Actual Product**3%
*“Measurements are off a bit”*
### **Top return reasons **
**Size-Overall**14%
**Functionality-Overall**11%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**6%
**Brightness/Shine/Glow**5%
**Color**5%
**Quality-Overall**4%
**Material Quality**4%
**Thickness**3%
**Mounting**3%
## **Common questions**
- **Is dart mat profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 39 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dart mat niche?**
- 24 brands and 37 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in dart mat?**
- Top complaints mined from reviews: Grip, Smell, Adhesion/Stickiness. The return rate is 2.8%.
- **When does demand for dart mat peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the dart mat niche?**
- Listings span $8.03–$118.71; the average listing price is $46.39 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.
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