---
title: "Dart Board — $4.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dart-board"
last_updated: "2026-08-11T18:44:20.531Z"
locale: en
meta:
description: "Niche score 58/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dart Board — $4.1M/yr Amazon US Niche (2026) - Flapen"
---
# **dart board**
**Worth a look**
Shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 19Conversion 27Competition 77Returns 55Price range 58Avg price 88Brand share 68Review moat 40Quality gap 52
**Market size**
**Incredible****$4.1M**
$4.1M/yr · 2.9M searches
**Avg price**
**Great****$65.44**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$17.75–$160.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,477.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dart board is a $4.1M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dart board market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$3.9M–$5.2M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**27%**
- Viper by GLD Products19% - EastPoint Sports13% - Fluxynara11% - Winmau10% - Amazon Basics10% - Accudart9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dart-board/trend)
## **Top dart board search terms**
- **dart board**1.7M/yr-7.4%2.0% conv. - **dart boards for adults**550K/yr-35.1%1.9% conv. - **dartboard**161K/yr-13.8%2.0% conv. - **outdoor dart board**31K/yr+85.5%1.0% conv. - **dart boards**61K/yr-12.9%1.4% conv. - **dartboards**51K/yr-12.7%0.9% conv. - **outdoor dart board set waterproof**19K/yr+139.1%0.7% conv. - **winmau dart board**40K/yr-28.7%3.5% conv. - **steel tip dart board**27K/yr-11.3%1.8% conv. - **darts board**29K/yr-11.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dart-board/search-terms)
## **Top dart board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$123K6%$247K9%$370K12%$494K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viper Double Play Reversible Dart Board Set for Adults 2 in 1 Traditional and Baseball Dartboard with 6 Steel Tip Darts 17.75 Inch Coiled Paper Dartboard**Viper by GLD Products**$25.85**4.5★2,326 rev](https://www.amazon.com/dp/B071P94VNK) [2**EastPoint Sports Belmont Official Size Dart Board Cabinet Set - Easy-Assembly & Complete with 6 Deluxe Steel Tip Darts and Accessories - Premium Darts Set with Scoreboard for Bar Games & Indoor Games**EastPoint Sports**$64.92**4.6★6,456 rev](https://www.amazon.com/dp/B07GDQWHH3) [3**Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use**Fluxynara**$21.70**4.3★89 rev](https://www.amazon.com/dp/B0FH28C9W2) [4**Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult**SWOOC**$148.10**4.1★380 rev](https://www.amazon.com/dp/B08F1YCX1W) [5**Amazon Basics Dartboard for Adults Regulation Size with Steel Tip Darts**Amazon Basics**$33.60**4.3★296 rev](https://www.amazon.com/dp/B0DZ24NR85)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LED Light Up Dart Board with 6 Safe Suction Cup Darts 13-Inch LED Dartboard with Backlight Includes Dart Stand Excellent Indoor Game Party Games Bar Family Fun Room Wall Decor (Green Light)**OSDFEIQI**$37.90**25 rev5mo ago](https://www.amazon.com/dp/B0GL1RSXZ4) [**Amazon Basics Dartboard for Adults Regulation Size with Steel Tip Darts**Amazon Basics**$33.60**296 rev8mo ago](https://www.amazon.com/dp/B0DZ24NR85) [**Amazon Basics Regulation Size Dartboard Cabinet Set for Adults Black**Amazon Basics**$61.73**189 rev8mo ago](https://www.amazon.com/dp/B0DZ5FPJTQ) [**Dartboard Professional Bristle with 12 Steel Tip Darts (Darts Not Included Standard)**Formula Sports**$44.45**6 rev10mo ago](https://www.amazon.com/dp/B0F6256CDQ) [**EastPoint Bristle Dartboard Cabinet Set - 18-Inch Natural Wood - Self-Healing Sisal Dart Boards for Adults - Easy-Hang Storage for Man Cave Decor - Steel Tip Darts & Chalk Scoreboard for Bar Games**EastPoint Sports**$87.18**6,456 rev10mo ago](https://www.amazon.com/dp/B0FPRR1MXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dartboard Professional Bristle with 12 Steel Tip Darts (Darts Not Included Standard)**Formula Sports**$44.45**4.2★**▲ 234%**](https://www.amazon.com/dp/B0F6256CDQ) [**Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Home & Basement & Garage Use**Fluxynara**$21.70**4.3★**▲ 221%**](https://www.amazon.com/dp/B0FH28C9W2) [**Fluxynara Felt Dart Board Wall Protector Foldable Square Surround Protector Backing Tiles Wall Protector with Adhesive Pads | Basement & Garage Use**Fluxynara**$17.75**4.3★**▲ 217%**](https://www.amazon.com/dp/B0FH26X4QS) [**Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult**SWOOC**$148.10**4.1★**▲ 214%**](https://www.amazon.com/dp/B08F1YCX1W) [**Target Darts Aspar Dart Board | Steel Tip Dartboard with Self Recovering Sisal Bristles & Rotational Score Ring | Thin Wire Regulation Competition Size Dart Board Set | Professional Darts Accessories**Target Darts**$62.78**4.3★**▲ 188%**](https://www.amazon.com/dp/B09GBN6G5L)
**~~View all trending →~~**
## **What buyers say about dart board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Amazing quality”*
**Fun/Entertainment Experience**12%
*“Family fun”*
**Value For Money**9%
*“Worth every penny”*
**Durability**5%
*“Highly durable”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Design-Overall**4%
*“Great design, I love it”*
**Mounting**3%
*“It looks great after mounting”*
**Material Quality**3%
*“Great value material and very sturdy”*
**Ease Of Use**2%
*“easy to hand”*
**Brightness/Shine/Glow**2%
*“The LED lighting adds a fun vibe”*
### **What buyers complain about **
**Durability**17%
*“shattered after three days”*
**Quality-Overall**12%
*“Cheap quality”*
**Size-Overall**5%
*“A little smaller than expected”*
**Mounting**5%
*“Can't mount because it came with no hardware”*
**Value For Money**4%
*“Disappointed in the price of this item - maybe better if it was $50, not $150”*
**Weight Heavy**4%
*“Very heavy”*
**Assembly/Installation**4%
*“Assembly took a bit of trial”*
**Material Quality**3%
*“In addition the board material is not self healing as claimed as the dart holes remain”*
**Adhesion/Stickiness**3%
*“Not sure why they dont stick”*
**Product Condition**3%
*“not new”*
### **Top return reasons **
**Size-Overall**21%
**Weight Heavy**10%
**Defective Material/Parts**9%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Adhesion/Stickiness**5%
**Mounting**5%
**Functionality-Overall**4%
**Product Condition**3%
## **Common questions**
- **Is dart board profitable to sell on Amazon United States?**
- The niche generates $4.1M/yr across 40 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the dart board niche?**
- 18 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in dart board?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.8%.
- **When does demand for dart board peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dart board niche?**
- Listings span $17.75–$160.49; the average listing price is $65.44 (sweet spot $15–$100). The average incumbent carries 2,477 reviews — the moat a new listing must climb.
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