---
title: "Dallas Stars — $141K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dallas-stars"
last_updated: "2026-08-06T19:57:07.550Z"
locale: en
meta:
description: "Niche score 46/100 · $141K/yr market · 359K searches/yr · $29.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $141K/yr market · 359K searches/yr · $29.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dallas Stars — $141K/yr Amazon US Niche (2026) - Flapen"
---
# **dallas stars**
**Skip it**
Soft demand (-55.1% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 0Conversion 16Competition 91Returns 15Price range 89Avg price 95Brand share 74Review moat 74Quality gap 43
**Avg price**
**Incredible****$29.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$8.67–$99.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****543.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$141K**
$141K/yr · 359K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-55.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dallas stars is a $141K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dallas stars market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$149K–$179K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#18,586**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **64%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**24%**
Top 20: 52%
**Open market**
**35%**
- Calhoun32% - Rico Industries8% - Dallas Stars7% - Blue 847% - BreakingT6% - Littlearth5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dallas-stars/trend)
## **Top dallas stars search terms**
- **dallas stars**174K/yr-42.7%0.7% conv. - **dallas stars shirt**47K/yr-56.0%1.1% conv. - **dallas stars jersey**58K/yr-66.5%0.4% conv. - **dallas stars merch**50K/yr-63.9%1.6% conv. - **dallas stars womens apparel**14K/yr-78.8%0.5% conv. - **dallas stars hockey**4K/yr-37.7%0.1% conv. - **dallas stars jersey men**6K/yr-64.0%0.2% conv. - **dallas stars t shirt**4K/yr-66.8%2.0% conv. - **dallas star**3K/yr-60.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dallas-stars/search-terms)
## **Top dallas stars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$13K12%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Dallas Stars)**Calhoun**$27.88**4.4★198 rev](https://www.amazon.com/dp/B0F1BBDLGR) [2**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Dallas Stars Small/Medium)**Calhoun**$25.57**4.5★338 rev](https://www.amazon.com/dp/B0D9YW7NFY) [3**Littlearth NHL Team Hair Claw Set Dallas Stars**Littlearth**$15.87**4.2★11 rev](https://www.amazon.com/dp/B0D5ZM11RN) [4**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars Large)**Calhoun**$29.50**4.6★2,495 rev](https://www.amazon.com/dp/B0862GXH4G) [5**26 PCS Set of Dallas Vinyl Stars Stickers Pack Dallas Decal Stars 2-2.5 inches**LUMASERIES**$12.92**4.2★109 rev](https://www.amazon.com/dp/B08WJGVD2S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jason Robertson - Every Goal is for My Cat - Dallas Hockey T-Shirt**BreakingT**$30.56**1 rev5mo ago](https://www.amazon.com/dp/B0GJNSFFC3) [**Calhoun NHL Womens V-Neck Varsity Long Sleeve Shirt (Dallas Stars Large)**Calhoun**$39.29**223 rev9mo ago](https://www.amazon.com/dp/B0FWD651K8) [**Otter Moose and Robo Guys - Dallas Hockey T-Shirt**BreakingT**$28.88**17 rev1y ago](https://www.amazon.com/dp/B0F89N7PNP) [**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Dallas Stars)**Calhoun**$27.88**198 rev1y ago](https://www.amazon.com/dp/B0F1BBDLGR) [**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Small/Medium Dallas Stars)**Calhoun**$29.35**198 rev1y ago](https://www.amazon.com/dp/B0F1B7SM9Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Dallas Stars Large)**Calhoun**$20.76**4.4★**▲ 380%**](https://www.amazon.com/dp/B0DCCL12P8) [**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars X-Large)**Calhoun**$29.32**4.6★**▲ 378%**](https://www.amazon.com/dp/B0862HXZZ9) [**Rico Industries Laser Engraved Front Pocket Wallet Dallas Stars**Rico Industries**$18.64**4.4★**▲ 321%**](https://www.amazon.com/dp/B07NVXL85H) [**Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Dallas Stars X-Large)**Calhoun**$21.19**4.4★**▲ 285%**](https://www.amazon.com/dp/B0DCCFBLF5) [**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Dallas Stars Small/Medium)**Calhoun**$25.57**4.5★**▲ 229%**](https://www.amazon.com/dp/B0D9YW7NFY)
**~~View all trending →~~**
## **What buyers say about dallas stars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“The fit is accurate”*
**Quality-Overall**17%
*“Excellent quality”*
**Gifting Purpose**8%
*“Cute gift”*
**Comfort-Overall**7%
*“Very comfortable”*
**Value For Money**7%
*“This was a nice coffee mug for the price”*
**Color**6%
*“The colors are nice”*
**Thickness**5%
*“Nice material not too thick”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Design-Overall**4%
*“Great design”*
**Shape/Style**3%
*“completed my look just right”*
### **What buyers complain about **
**Size-Overall**22%
*“its a little long in the body”*
**Durability**17%
*“Star coming off”*
**Quality-Overall**17%
*“Poor quality”*
**Shrinkage Resistance**8%
*“Runs small and shrinks”*
**Chest Fit**8%
*“A little small on chest measurements”*
**Stitch/Finish/Polish**6%
*“There is no sewn-in header”*
**Design-Overall**6%
*“Needs some improvement”*
### **Top return reasons **
**Size-Overall**52%
**Material Quality**7%
**Length**6%
**Color**6%
**Chest Fit**4%
**Quality-Overall**4%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Arm Fit**2%
**Sleeve Fit**2%
## **Common questions**
- **Is dallas stars profitable to sell on Amazon United States?**
- The niche generates $141K/yr across 81 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dallas stars niche?**
- 30 brands and 38 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in dallas stars?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.7% — above our launch gate.
- **When does demand for dallas stars peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the dallas stars niche?**
- Listings span $8.67–$99.99; the average listing price is $29.89 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
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