---
title: "Dallas Stars Shirt — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dallas-stars-shirt"
last_updated: "2026-08-09T21:44:23.746Z"
locale: en
meta:
description: "Niche score 36/100 · $10K/yr market · 57K searches/yr · $27.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $10K/yr market · 57K searches/yr · $27.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dallas Stars Shirt — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **dallas stars shirt**
**Skip it**
Soft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 8Competition 90Returns 25Price range 87Avg price 95Brand share 25Review moat 73Quality gap 40
**Avg price**
**Incredible****$27.99**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$10.75–$53.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****586.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 57K searches
**Growth**
**Bad****-57.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dallas stars shirt is a $10K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Oct–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dallas stars shirt market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#32,985**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 66%
**Open market**
**5%**
- Calhoun34% - Blue 8420% - Dallas Stars18% - BreakingT12% - Wright & Ditson5% - Angerella5% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -57.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Oct, Dec · busiest ÷ quietest = 14.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dallas-stars-shirt/trend)
## **Top dallas stars shirt search terms**
- **dallas stars shirt**47K/yr-56.0%1.2% conv. - **dallas stars shirt men**3K/yr-47.0%1.3% conv. - **dallas stars shirt women**5K/yr-72.9%0.8% conv. - **dallas stars shirts**3K/yr-70.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dallas-stars-shirt/search-terms)
## **Top dallas stars shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2084%$4156%$6238%$8311101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars X-Large)**Calhoun**$29.32**4.6★2,495 rev](https://www.amazon.com/dp/B0862HXZZ9) [2**Otter Moose and Robo Guys - Dallas Hockey T-Shirt**BreakingT**$28.88**4.5★17 rev](https://www.amazon.com/dp/B0F89N7PNP) [3**Angerella Short Sleeve Tops for Women Summer Casual V Neck Tshirts Shirts Plus Size Green T Shirt XXL**Angerella**$10.75**4.4★5,832 rev](https://www.amazon.com/dp/B0915XQP2M) [4**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars Large)**Calhoun**$29.50**4.6★2,495 rev](https://www.amazon.com/dp/B0862GXH4G) [5**Dallas Stars Power Play Black Officially Licensed T-Shirt**Dallas Stars**$28.65**4.3★16 rev](https://www.amazon.com/dp/B0DQZVVPG3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jason Robertson - Every Goal is for My Cat - Dallas Hockey T-Shirt**BreakingT**$30.56**1 rev5mo ago](https://www.amazon.com/dp/B0GJNSFFC3) [**Otter Moose & Robo Guys - Dallas Hockey T-Shirt**BreakingT**$28.78**4 rev1y ago](https://www.amazon.com/dp/B0F9HHLX1W) [**Otter Moose and Robo Guys - Dallas Hockey T-Shirt**BreakingT**$28.88**17 rev1y ago](https://www.amazon.com/dp/B0F89N7PNP) [**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Dallas Stars)**Calhoun**$27.88**198 rev1y ago](https://www.amazon.com/dp/B0F1BBDLGR) [**Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Dallas Stars XX-Large)**Calhoun**$19.78**271 rev1y ago](https://www.amazon.com/dp/B0DZJ3RSMJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Dallas Stars Large)**Calhoun**$20.76**4.4★**▲ 351%**](https://www.amazon.com/dp/B0DCCL12P8) [**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Dallas Stars X-Large)**Calhoun**$29.32**4.6★**▲ 346%**](https://www.amazon.com/dp/B0862HXZZ9) [**Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Dallas Stars X-Large)**Calhoun**$21.19**4.4★**▲ 285%**](https://www.amazon.com/dp/B0DCCFBLF5) [**Jason Robertson - Every Goal is for My Cat - Dallas Hockey T-Shirt**BreakingT**$30.56**5.0★**▲ 225%**](https://www.amazon.com/dp/B0GJNSFFC3) [**Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Dallas Stars XX-Large)**Calhoun**$19.78**4.8★**▲ 178%**](https://www.amazon.com/dp/B0DZJ3RSMJ)
**~~View all trending →~~**
## **What buyers say about dallas stars shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“The fit is accurate”*
**Comfort-Overall**14%
*“Very comfortable”*
**Color**8%
*“love the color and style”*
**Quality-Overall**8%
*“good quality”*
**Soft Feel**7%
*“SOOO soft”*
**Thickness**7%
*“Nice material not too thick”*
**Value For Money**7%
*“Good shirt great price got to love the Stars”*
**Suitability Hot Weather**3%
*“Pretty perfect for hot Texas summer”*
**Material Quality**2%
*“material is light and very comfy”*
**Washability**2%
*“does not fade when washed”*
### **What buyers complain about **
**Color**33%
*“Color does not match Jersey colors”*
**Chest Fit**17%
*“A little small on chest measurements”*
**Shrinkage Resistance**17%
*“Runs small and shrinks”*
**Size-Overall**11%
*“its a little long in the body”*
### **Top return reasons **
**Size-Overall**52%
**Waist Fit**7%
**Color**6%
**Chest Fit**5%
**Material Quality**5%
**Quality-Overall**5%
**Length**4%
**Arm Fit**4%
**Advertised Vs Actual Product**3%
**Neck Fit**2%
## **Common questions**
- **Is dallas stars shirt profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 56 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -57.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the dallas stars shirt niche?**
- 12 brands and 15 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in dallas stars shirt?**
- Top complaints mined from reviews: Color, Chest Fit, Shrinkage Resistance. The return rate is 5.1% — above our launch gate.
- **When does demand for dallas stars shirt peak?**
- Demand peaks in Apr–May–Oct–Dec; the busiest month runs 14.6× the quietest.
- **What does it cost to enter the dallas stars shirt niche?**
- Listings span $10.75–$53.82; the average listing price is $27.99 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.
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