---
title: "Dallas Cowboys Cup — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dallas-cowboys-cup"
last_updated: "2026-08-11T17:02:48.378Z"
locale: en
meta:
description: "Niche score 53/100 · $131K/yr market · 185K searches/yr · $29.37 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $131K/yr market · 185K searches/yr · $29.37 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dallas Cowboys Cup — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **dallas cowboys cup**
**Worth a look**
Shows a sweet-spot price point ($29.37 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 29Growth 48Conversion 30Competition 79Returns 81Price range 94Avg price 95Brand share 57Review moat 24Quality gap 23
**Avg price**
**Incredible****$29.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.63–$48.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+18.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$131K**
$131K/yr · 185K searches
**Review moat**
**Bad****5,396.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dallas cowboys cup is a $131K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dallas cowboys cup market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$147K–$176K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**16 **—flat
**Sellers**
**15**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**22%**
- Rico Industries23% - FOCO16% - Simple Modern13% - Littlearth12% - Tervis7% - FANMATS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dallas-cowboys-cup/trend)
## **Top dallas cowboys cup search terms**
- **dallas cowboys tumbler**38K/yr+26.4%1.8% conv. - **dallas cowboys cup**36K/yr+11.6%2.3% conv. - **dallas cowboys water bottle**22K/yr+8.4%2.1% conv. - **dallas cowboys cups**15K/yr+1.6%1.3% conv. - **dallas cowboys stanley cup**12K/yr+17.8%1.4% conv. - **cowboys cup**15K/yr+12.4%4.0% conv. - **cowboys tumbler**11K/yr+9.1%3.2% conv. - **dallas cowboys coffee tumbler**7K/yr+29.9%3.7% conv. - **cowboys stanley cup**5K/yr+100.0%1.8% conv. - **dallas cowboy cup**8K/yr+38.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dallas-cowboys-cup/search-terms)
## **Top dallas cowboys cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Dallas Cowboys 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$25.91**4.7★1,354 rev](https://www.amazon.com/dp/B0DDR6HXDK) [2**Simple Modern Officially Licensed NFL Dallas Cowboys 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Dallas Cowboys**Simple Modern**$35.27**4.8★3,802 rev](https://www.amazon.com/dp/B0CH3SDTM6) [3**Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size**Littlearth**$35.04**4.5★147 rev](https://www.amazon.com/dp/B0B1VRL8MW) [4**FOCO Dallas Cowboys NFL 40 oz XL Tumbler - Team Color**FOCO**$31.53**4.5★1,390 rev](https://www.amazon.com/dp/B0BTYZSB3Q) [5**FOCO Dallas Cowboys NFL Team Logo 30 oz Tumbler - Navy**FOCO**$19.57**4.7★4,381 rev](https://www.amazon.com/dp/B0999M6HQN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FANMATS NFL Dallas Cowboys 24 oz Stainless Steel Water Bottle 2 Pack Team Color & White | Easy to Carry Lid**FANMATS**$33.68**0 rev5mo ago](https://www.amazon.com/dp/B0GPNS6VN7) [**FANMATS NFL Dallas Cowboys Stainless Steel Tumbler Set 30 and 40 oz Capacity | Powder-Coat Finish | Tonal Fashion Color**FANMATS**$39.76**6 rev5mo ago](https://www.amazon.com/dp/B0GPM2Z49T) [**Top Cup NFL Dallas Cowboys 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.63**727 rev7mo ago](https://www.amazon.com/dp/B0G59NP683) [**NFL Dallas Cowboys Stainless Steel Tumbler with Handle and Straw 40oz Double Wall Insulated Cup with Lid BPA-Free Water Bottle Officially Licensed Football Travel Mug for coffee tea**Team Sports America**$37.83**8 rev11mo ago](https://www.amazon.com/dp/B0FK4FR7HS) [**Rico Industries NFL Football Dallas Cowboys Navy 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$32.72**208 rev1y ago](https://www.amazon.com/dp/B0DZK662JP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FANMATS NFL Dallas Cowboys Stainless Steel Tumbler Set 30 and 40 oz Capacity | Powder-Coat Finish | Tonal Fashion Color**FANMATS**$39.76**5.0★**▲ 422%**](https://www.amazon.com/dp/B0GPM2Z49T) [**FANMATS NFL Dallas Cowboys 24 oz Stainless Steel Water Bottle 2 Pack Team Color & White | Easy to Carry Lid**FANMATS**$33.68**0.0★**▲ 403%**](https://www.amazon.com/dp/B0GPNS6VN7) [**FANMATS NFL Dallas Cowboys 20 oz Stainless Steel Tumbler Powder-Coated | 20 Fluid Ounces | Vacuum Insulated | Team Color**FANMATS**$20.81**4.4★**▲ 403%**](https://www.amazon.com/dp/B0GQCM1TGB) [**FANMATS NFL Dallas Cowboys Stainless Steel 40 oz Handle Tumbler 40 Fluid Ounces | Team Color | Straw & Lid Included**FANMATS**$38.94**4.7★**▲ 392%**](https://www.amazon.com/dp/B0GR7F33XL) [**Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size**Littlearth**$35.04**4.5★**▲ 380%**](https://www.amazon.com/dp/B0B1VRL8MW)
**~~View all trending →~~**
## **What buyers say about dallas cowboys cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Well made very nice cup”*
**Color**9%
*“True colors”*
**Size-Overall**9%
*“Its a good size”*
**Value For Money**9%
*“worth it”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Gifting Purpose**7%
*“I gifted this they loved it”*
**Temperature Retention**7%
*“Keeps the drinks ice cold”*
**Leak-Proof**7%
*“it doesn't leak or have any other issues”*
**Shape/Style**3%
*“it is still in great shape”*
**Brightness/Shine/Glow**2%
*“Love to Sparkle”*
### **What buyers complain about **
**Durability**24%
*“I can see it breaking easily in the future”*
**Quality-Overall**15%
*“Cheaply made”*
**Value For Money**9%
*“Not worth the price”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Heating**5%
*“doesn't keep contents cold or hot”*
**Thickness**4%
*“I thought they would be more thicker material”*
**Ease Of Cleaning**4%
*“pain to have to clean”*
**Dishwasher Safe**3%
*“Not dishwasher safe”*
**Leak-Proof**3%
*“Leaky cap”*
**Warmth**3%
*“He said it smdoesnt seem to keep the warmth in as well as the cold”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**11%
**Color**10%
**Leak-Proof**7%
**Value For Money**7%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Material Quality**4%
**Handle Quality**3%
**Scratch Resistance**3%
## **Common questions**
- **Is dallas cowboys cup profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 45 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the dallas cowboys cup niche?**
- 16 brands and 15 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in dallas cowboys cup?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.7%.
- **When does demand for dallas cowboys cup peak?**
- Demand peaks in Dec; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the dallas cowboys cup niche?**
- Listings span $14.63–$48.29; the average listing price is $29.37 (sweet spot $15–$100). The average incumbent carries 5,397 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)