---
title: "Dallas Cowboys Coffee Mug — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dallas-cowboys-coffee-mug"
last_updated: "2026-08-06T19:13:28.059Z"
locale: en
meta:
description: "Niche score 49/100 · $70K/yr market · 89K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $70K/yr market · 89K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dallas Cowboys Coffee Mug — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **dallas cowboys coffee mug**
**Skip it**
A small market ($70K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 42Conversion 45Competition 69Returns 82Price range 93Avg price 92Brand share 32Review moat 51Quality gap 18
**Price range**
**Great****$14.52–$35.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.88**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,441.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$70K**
$70K/yr · 89K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dallas cowboys coffee mug is a $70K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dallas cowboys coffee mug market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **28.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**11%**
- Rico Industries54% - Littlearth15% - Boelter Brands9% - Team Sports America4% - FANMATS3% - Lokai3% - Open — no brand owns it (5 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — +13.3% search growth over the last 90 days.
13K8KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dallas-cowboys-coffee-mug/trend)
## **Top dallas cowboys coffee mug search terms**
- **dallas cowboys coffee mug**32K/yr+10.6%3.3% conv. - **dallas cowboys mug**21K/yr+6.5%2.8% conv. - **dallas cowboys coffee cup**10K/yr+18.0%2.6% conv. - **cowboys coffee mug**10K/yr+19.5%3.1% conv. - **cowboys mug**11K/yr+15.7%5.1% conv. - **dallas cowboy coffee mug**5K/yr+37.0%3.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dallas-cowboys-coffee-mug/search-terms)
## **Top dallas cowboys coffee mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$8K16%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Dallas Cowboys Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug**Rico Industries**$18.39**4.8★3,357 rev](https://www.amazon.com/dp/B0BMHZC8PD) [2**Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size**Littlearth**$35.04**4.5★147 rev](https://www.amazon.com/dp/B0B1VRL8MW) [3**Rico Industries NFL Football Dallas Cowboys Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks**Rico Industries**$18.54**4.8★1,263 rev](https://www.amazon.com/dp/B0C2W168KK) [4**Rico Industries NFL Football Dallas Cowboys How Bout Them Cowboys 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$18.73**4.9★145 rev](https://www.amazon.com/dp/B0FH5JLD4X) [5**NFL Dallas Cowboys Boxed Relief Sculpted Ceramic Mug**Boelter Brands**$30.02**4.7★787 rev](https://www.amazon.com/dp/B005N0RWLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Team Sports America NFL Dallas Cowboys Ceramic Stein Cup with Handle 24 oz. Beer Stein Mug Drinking Cups For Bar Alcohol Beverages Coffee Teas Gift for Football Fans**Team Sports America**$33.12**12 rev11mo ago](https://www.amazon.com/dp/B0FK4Y2JVD) [**Rico Industries NFL Football Dallas Cowboys How Bout Them Cowboys 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$18.73**145 rev1y ago](https://www.amazon.com/dp/B0FH5JLD4X) [**Simple Modern Officially Licensed NFL Dallas Cowboys 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Dallas Cowboys**Simple Modern**$26.84**812 rev1y ago](https://www.amazon.com/dp/B0DJG234SV) [**Rico Industries NFL Football Dallas Cowboys 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$25.91**1,354 rev1y ago](https://www.amazon.com/dp/B0DDR6HXDK) [**The Memory Company Officially Licensed 15oz Iridescent Mug with Logo Dallas Cowboys**The Memory Company**$16.99**175 rev2y ago](https://www.amazon.com/dp/B0D5Z1G9ZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FANMATS NFL Dallas Cowboys 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift**FANMATS**$15.00**4.7★**▲ 565%**](https://www.amazon.com/dp/B0B3RX25GL) [**Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size**Littlearth**$35.04**4.5★**▲ 541%**](https://www.amazon.com/dp/B0B1VRL8MW) [**Littlearth NFL Dallas Cowboys Love Rope Tote Team Color 19 x 6 x 14**Littlearth**$21.80**4.7★**▲ 493%**](https://www.amazon.com/dp/B08TC66Q32) [**Littlearth NFL Dallas Cowboys Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$25.45**4.6★**▲ 459%**](https://www.amazon.com/dp/B003PLVZCI) [**Team Sports America NFL Dallas Cowboys Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$32.37**4.8★**▲ 427%**](https://www.amazon.com/dp/B00LPOHFOO)
**~~View all trending →~~**
## **What buyers say about dallas cowboys coffee mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Beautifully made”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Design-Overall**7%
*“The design is also excellent”*
**Color**5%
*“The color and look are exactly what picture shows, and its easy to clean”*
**Strength**5%
*“Let me start by saying this mug is solid”*
**Gifting Purpose**4%
*“A fun and functional gift for football lovers”*
**Shape/Style**4%
*“GAVE IT AS MY SON'S BIRTHDAY GIFT HE WAS VERY HAPPY WITH THE STYLE AND GENERAL APPEARANCE/PRESENTATION OF THE CUP”*
**Thickness**4%
*“The cup is thick and sturdy and the drsign really stands out”*
**Size-Overall**3%
*“Nice size handle”*
**Handle Quality**2%
*“Nice size handle”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Its literally stickers and they come off”*
**Value For Money**17%
*“GARBAGE NO GOOD IS NOT WORTH $30.00 IT'S WORTH $3.00”*
**Weight Heavy**8%
*“It does get a bit heavy when its filled all the way”*
**Quality-Overall**8%
*“Pricing is to high for the quality of this item”*
**Durability**8%
*“Faded within a week of having it”*
**Ease Of Use**4%
*“That flare is in an awkward spot makes difficult to hold”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**14%
**Value For Money**9%
**Defective Material/Parts**8%
**Quality-Overall**6%
**Material Quality**6%
**Handle Quality**4%
**Gifting Purpose**3%
**Design-Overall**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is dallas cowboys coffee mug profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dallas cowboys coffee mug niche?**
- 11 brands and 10 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in dallas cowboys coffee mug?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Weight Heavy. The return rate is 1.6%.
- **What does it cost to enter the dallas cowboys coffee mug niche?**
- Listings span $14.52–$35.04; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.
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