---
title: "Dagger — $278K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/dagger"
last_updated: "2026-08-06T22:32:19.020Z"
locale: en
meta:
description: "Niche score 53/100 · $278K/yr market · 966K searches/yr · $29.08 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $278K/yr market · 966K searches/yr · $29.08 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dagger — $278K/yr Amazon US Niche (2026) - Flapen"
---
# **dagger**
**Worth a look**
Shows a sweet-spot price point ($29.08 avg), but weak search conversion (1.0%) keeps it on the watch list.
Market size 50Growth 21Conversion 12Competition 70Returns 71Price range 71Avg price 95Brand share 83Review moat 49Quality gap 42
**Avg price**
**Incredible****$29.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.47–$124.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$278K**
$278K/yr · 966K searches
**Review moat**
**Okay****1,593.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dagger is a $278K/yr Amazon United States market (966K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dagger market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$291K–$364K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **45%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**52%**
Top 20: 92%
**Top-5 click share**
**43%**
Top 20: 79%
**Open market**
**40%**
- MASTER USA13% - Smith & Wesson11% - Wuu Jau11% - SZCO9% - Ace Martial Arts Supply8% - LKOQO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
40K30KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/dagger/trend)
## **Top dagger search terms**
- **dagger**406K/yr-8.5%0.7% conv. - **dagger knife**156K/yr-22.1%0.5% conv. - **daggers**87K/yr+1.0%0.4% conv. - **medieval dagger**41K/yr+1.5%0.9% conv. - **double edge knife**38K/yr-14.8%0.3% conv. - **fake dagger**35K/yr+19.3%1.3% conv. - **fantasy dagger**22K/yr+4.3%0.5% conv. - **fantasy knife**19K/yr+14.0%0.0% conv. - **dagger knives**16K/yr-6.3%0.4% conv. - **daga**16K/yr-8.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/dagger/search-terms)
## **Top dagger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$22K12%$33K16%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MASTER USA Fantasy Historical Short Sword King Arthur Collectors Knife with Scabbard-Satin Finish Blade Nylon Fiber Handle Zinc Alloy Guard Historical Collectible HK-9947 Black 13.5-Inch Overall**MASTER USA**$15.06**4.4★1,455 rev](https://www.amazon.com/dp/B0087BDPZG) [2**Wuu Jau Co H-5921 Medieval Dagger with Black Scabbard 14**Wuu Jau**$14.28**4.4★1,289 rev](https://www.amazon.com/dp/B00TR7EOW2) [3**Smith & Wesson SWHRT9B 9in High Carbon S.S. Fixed Blade Knife with 4.7in Dual Edge Blade and TPE Handle for Outdoor Tactical Survival EDC Multi**Smith & Wesson**$19.08**4.7★20,287 rev](https://www.amazon.com/dp/B000IXG44U) [4**LKOQO 11 Fantasy Medieval Elvish Dagger. For Collection Gift or Cosplay Renaissance Characters A Fair Stainless Steel (Black)**LKOQO**$18.48**4.5★487 rev](https://www.amazon.com/dp/B08HGPBHLD) [5**Ace Martial Arts Supply Dark Assassin Dagger with Sheath**Ace Martial Arts Supply**$15.01**4.5★183 rev](https://www.amazon.com/dp/B0BYB7PDMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DRGSKL Fixed Blade Knife with Leather Sheath Survival Camping Damascus Feather Knives D2 Steel with Green Pakkawood Handle Damascus Knife for Outdoor Use**FUSIONKEI**$26.95**175 rev1y ago](https://www.amazon.com/dp/B0F2FF7KSY) [**DIELUONAI Outdoor Tactical Fixed Blade Knife With Kydex Sheath 440C Stainless Steel Aerospace Aluminum Handle Portable Straight Knife For Survival Hiking Camping**DIELUONAI**$30.29**76 rev1y ago](https://www.amazon.com/dp/B0DWJZBL7B) [**Portable 6.7 Inch 440C Fixed Blade Outdoor Camping Straight Knife With Kydex Sheath - Black**OIXXAF**$18.70**758 rev2y ago](https://www.amazon.com/dp/B0CFKGS9SS) [**Ace Martial Arts Supply Dark Assassin Dagger with Sheath**Ace Martial Arts Supply**$15.01**183 rev3y ago](https://www.amazon.com/dp/B0BYB7PDMK) [**Schrade Delta Class Needle Magnum Serrated Fixed Blade with High Carbon Stainless Steel for Outdoor Survival**Schrade**$27.47**1,062 rev4y ago](https://www.amazon.com/dp/B01785QCRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIELUONAI Outdoor Tactical Fixed Blade Knife With Kydex Sheath 440C Stainless Steel Aerospace Aluminum Handle Portable Straight Knife For Survival Hiking Camping**DIELUONAI**$30.29**4.4★**▲ 184%**](https://www.amazon.com/dp/B0DWJZBL7B) [**Cold Steel FGX Ring Dagger 3 1/2 Black**Cold Steel**$5.47**4.4★**▲ 117%**](https://www.amazon.com/dp/B07MZY38C8) [**MASTER USA Fantasy Historical Short Sword King Arthur Collectors Knife with Scabbard-Satin Finish Blade Nylon Fiber Handle Zinc Alloy Guard Historical Collectible HK-9947 Black 13.5-Inch Overall**MASTER USA**$15.06**4.4★**▲ 57%**](https://www.amazon.com/dp/B0087BDPZG) [**COLD STEEL Drop Forged Wasp Dagger 52100 Steel Single-Piece 6.75 Spear Point Blade 5.5 Handle Fixed Blade Knife w/Secure-Ex Sheath**Cold Steel**$63.99**4.4★**▲ 27%**](https://www.amazon.com/dp/B084PTXF7H) [**Ace Martial Arts Supply Dark Assassin Dagger with Sheath**Ace Martial Arts Supply**$15.01**4.5★**▲ 19%**](https://www.amazon.com/dp/B0BYB7PDMK)
**~~View all trending →~~**
## **What buyers say about dagger**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Nice quality knife”*
**Sharpness**18%
*“Sharp and Sturdy”*
**Value For Money**9%
*“Great Value”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Durability**4%
*“durability is great as they've lasted a while without breaking down”*
**Size-Overall**4%
*“great size”*
**Grip**4%
*“offers a comfortable grip”*
**Design-Overall**3%
*“A well designed”*
**Fun/Entertainment Experience**3%
*“Fun”*
**Handle Quality**3%
*“the handle fits very nicely in my small hands”*
### **What buyers complain about **
**Sharpness**14%
*“NOT SHARP”*
**Size-Overall**12%
*“It's big”*
**Quality-Overall**10%
*“Its not premium quality”*
**Advertised Vs Actual Product**5%
*“details were a bit wrong”*
**Material Quality**4%
*“Everything about it feels cheap”*
**Durability**3%
*“Broke after very limited use”*
**Grip**3%
*“It feels like it would snap or bend”*
**Strength**3%
*“the tip is very weak”*
**Rusts/Corrodes**2%
*“show blade rusted easily after about six months”*
**Value For Money**2%
*“$11 Mtech much cheaper”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**10%
**Sharpness**8%
**Quality-Overall**6%
**Material Quality**6%
**Value For Money**5%
**Handle Quality**4%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is dagger profitable to sell on Amazon United States?**
- The niche generates $278K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the dagger niche?**
- 30 brands and 111 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in dagger?**
- Top complaints mined from reviews: Sharpness, Size-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for dagger peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dagger niche?**
- Listings span $5.47–$124.95; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 1,594 reviews — the moat a new listing must climb.
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