---
title: "Cruz Azul — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cruz-azul"
last_updated: "2026-08-07T17:25:55.384Z"
locale: en
meta:
description: "Niche score 48/100 · $121K/yr market · 491K searches/yr · $74.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $121K/yr market · 491K searches/yr · $74.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cruz Azul — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **cruz azul**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 28Growth 98Conversion 4Competition 26Returns 73Price range 87Avg price 84Brand share 10Review moat 98Quality gap 32
**Growth**
**Incredible****+221.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****47.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$23.59–$108.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$74.59**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$121K**
$121K/yr · 491K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, cruz azul is a $121K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cruz azul market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$149K–$186K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,639**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **12%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- Joma49% - Pirma35% - Under Armour7% - Cruz Azul3% - Icon Sports2% - PAP Products2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +221.0% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cruz-azul/trend)
## **Top cruz azul search terms**
- **cruz azul**208K/yr+144.0%0.1% conv. - **cruz azul jersey**143K/yr+266.0%0.1% conv. - **cruz azul merch**34K/yr+232.7%0.2% conv. - **playera del cruz azul original 2026**12K/yr>1,000%0.1% conv. - **cruz azul accessories**27K/yr+139.5%0.0% conv. - **jersey cruz azul**12K/yr+270.3%0.1% conv. - **cruz azul flag**8K/yr+382.1%0.0% conv. - **cruz azul shirt**8K/yr+433.8%0.5% conv. - **camisa del cruz azul original**5K/yr+444.0%0.1% conv. - **cruz azul jersey men**5K/yr+357.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cruz-azul/search-terms)
## **Top cruz azul products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Joma Cruz Azul Official Soccer Jersey: Blue Fitted V-Neck Adult Home Shirt**Joma**$52.46**4.5★228 rev](https://www.amazon.com/dp/B0B4BR92J6) [2**Joma 2022 Cruz Azul Away Jersey - White-Blue XL**Joma**$50.09**3.9★29 rev](https://www.amazon.com/dp/B09PFJ468R) [3**Pirma Cruz Azul 2024-2025 Away Jersey - Official Jersey (US Alpha 3X-Large Regular Regular White/Blue)**Pirma**$94.49**4.5★45 rev](https://www.amazon.com/dp/B0D8JYRX32) [4**Under Armour Mens Cruz Azul Away Jersey Medium (White/Royal)**Under Armour**$74.15**4.0★4 rev](https://www.amazon.com/dp/B01LA6XKTK) [5**Pirma Cruz Azul 2025/2026 Team Polo - Blue/Black (US Alpha Small Regular Regular)**Pirma**$61.89**5.0★2 rev](https://www.amazon.com/dp/B0FNKTZPLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pirma Cruz Azul 2026-2027 Official Team Jacket - Official Apparel (US Alpha Medium Regular Regular Light Cream)**Pirma**$108.54**0 rev1mo ago](https://www.amazon.com/dp/B0H4BZLTT8) [**Playera Retro Cruz Azul 1997 para Hombre Edicin Clsica Coleccin de Aficionados Color Azul (US Alpha Medium Regular Regular Azul)**PAP Products**$69.93**6 rev1mo ago](https://www.amazon.com/dp/B0H43VR9VX) [**Berrycat Mens Mexico Fan Soccer Jersey - 2026 International Football Shirt Aztec Art Graphic Retro Streetwear Top**Berrycat**$40.67**224 rev5mo ago](https://www.amazon.com/dp/B0GL22W37J) [**Pirma Cruz Azul Training Jacket - Official Team Training Jacket (US Alpha XX-Large Regular Regular Grey)**Pirma**$87.25**1 rev10mo ago](https://www.amazon.com/dp/B0FR36X9Z9) [**Pirma Cruz Azul 2025/2026 Team Polo - Blue/Black (US Alpha Small Regular Regular)**Pirma**$61.89**2 rev10mo ago](https://www.amazon.com/dp/B0FNKTZPLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Playera Retro Cruz Azul 1997 para Hombre Edicin Clsica Coleccin de Aficionados Color Azul (US Alpha Medium Regular Regular Azul)**PAP Products**$69.93**4.8★**▲ 22%**](https://www.amazon.com/dp/B0H43VR9VX) [**Pirma Cruz Azul 2025-2026 Jersey (US Alpha Small Regular Regular Home Jersey)**Pirma**$104.89**4.7★**▲ 22%**](https://www.amazon.com/dp/B0FH5LLTFG) [**Pirma Cruz Azul Training Jacket - Official Team Training Jacket (US Alpha XX-Large Regular Regular Grey)**Pirma**$87.25**5.0★**▲ 22%**](https://www.amazon.com/dp/B0FR36X9Z9) [**Pirma Cruz Azul 2026-2027 Official Team Jacket - Official Apparel (US Alpha Medium Regular Regular Light Cream)**Pirma**$108.54**0.0★**▲ 22%**](https://www.amazon.com/dp/B0H4BZLTT8) [**Pirma Cruz Azul 2025/2026 Team Polo - Blue/Black (US Alpha Small Regular Regular)**Pirma**$61.89**5.0★**▲ 22%**](https://www.amazon.com/dp/B0FNKTZPLT)
**~~View all trending →~~**
## **What buyers say about cruz azul**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“True to size”*
**Advertised Vs Actual Product**25%
*“The jersey was as described”*
**Gifting Purpose**25%
*“My father in law love it as a gift for his birthday”*
### **What buyers complain about **
**Size-Overall**90%
*“Not true to size”*
### **Top return reasons **
**Size-Overall**80%
**Material Quality**3%
**Length**3%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Design-Overall**1%
**Quality-Overall**1%
**Shape/Style**1%
**Color**1%
## **Common questions**
- **Is cruz azul profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +221.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cruz azul niche?**
- 7 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in cruz azul?**
- Top complaints mined from reviews: Size-Overall. The return rate is 2.1%.
- **When does demand for cruz azul peak?**
- Demand peaks in May–Jun–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the cruz azul niche?**
- Listings span $23.59–$108.54; the average listing price is $74.59 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.
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