---
title: "Crossbow — $3.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/crossbow"
last_updated: "2026-08-11T14:07:44.706Z"
locale: en
meta:
description: "Niche score 53/100 · $3.8M/yr market · 3.7M searches/yr · $349.51 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $3.8M/yr market · 3.7M searches/yr · $349.51 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crossbow — $3.8M/yr Amazon US Niche (2026) - Flapen"
---
# **crossbow**
**Worth a look**
Shows a $3.8M/yr market, but weak search conversion (0.3%) keeps it on the watch list.
Market size 96Growth 20Conversion 4Competition 75Returns 62Price range 7Avg price 23Brand share 35Review moat 81Quality gap 90
**Market size**
**Incredible****$3.8M**
$3.8M/yr · 3.7M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****387.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$349.51**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$9.10–$1288.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, crossbow is a $3.8M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crossbow market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$4.4M–$5.2M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,700**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**12%**
- BARNETT52% - Bear X12% - TenPoint10% - BALLISTA6% - Killer Instinct4% - TIETHEKNOT4% - Open — no brand owns it (10 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
150K100KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/crossbow/trend)
## **Top crossbow search terms**
- **crossbow**1.8M/yr-10.0%0.2% conv. - **mini crossbow**218K/yr-13.1%0.4% conv. - **crossbows for hunting**286K/yr-13.5%0.2% conv. - **crossbows**268K/yr-12.2%0.1% conv. - **cross bow**186K/yr-5.8%0.3% conv. - **cross bows for adults**89K/yr+3.3%0.1% conv. - **barnett crossbows**150K/yr-12.1%0.2% conv. - **crossbow pistol**57K/yr-8.6%0.4% conv. - **pistol crossbow**60K/yr-7.9%0.4% conv. - **clearance crossbows**69K/yr+3.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/crossbow/search-terms)
## **Top crossbow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$151K8%$302K12%$453K16%$604K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barnett Expedition 385 Hunting Crossbow - Compact Fast 385fps Adjustable Butt Stock Veil Camo Triggertech Trigger 4x32 Scope Aluminum Flight Track Headhunter Bolts with CCD.**BARNETT**$466.37**3.4★16 rev](https://www.amazon.com/dp/B0D9R7C14Y) [2**Bear X Desire XL Pistol Hunting Crossbow Self-Cocking Adjustable Stock up to 2.5 Compact Design Includes 3 Premium Bolts Dependable Accuracy**Bear X**$52.44**4.0★834 rev](https://www.amazon.com/dp/B07YQ3L36H) [3**Barnett Recruit XP Crossbow Package Compact Crossbow with 2 Arrows & 3 Dot Sight Ideal for Hunting & Training for All Ages & Capabilities**BARNETT**$340.54**4.4★45 rev](https://www.amazon.com/dp/B0BSVFTNMF) [4**Barnett Explorer XP370 - Compact and Lightweight Crossbow. 370FPS Adjustable Butt Stock Illuminated Red Dot Scope with Headhunter Bolts Side Mount Quiver and Precision Textures**BARNETT**$338.06**4.3★13 rev](https://www.amazon.com/dp/B0D6D1T85R) [5**Barnett Whitetail Hunter Crossbow with 4x32mm Multi-Reticle Scope 2 Arrows Lightweight Quiver STR without Crank Device**BARNETT**$407.52**4.6★2,341 rev](https://www.amazon.com/dp/B07RC86KJ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barnett XP410 with CCD Crossbow Fast 410 FPS with Installed Crank Cocking Device. Includes 4x32 Illuminated Multi Reticle Scope Lightweight Quiver Adjustable Butt Stock 2 Headhunter Arrows**BARNETT**$698.33**75 rev6mo ago](https://www.amazon.com/dp/B0G966JP8Q) [**TenPoint Titan X De-Cock Moss Green - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System**TenPoint**$792.45**9 rev8mo ago](https://www.amazon.com/dp/B0G3QNZ3G2) [**Wicked Ridge by TenPoint Commander 400 Peak XT - 400 FPS - Includes Pro-View 400 Lighted Scope ACUdraw Crank Cocking Device & Three Match 400 Carbon Arrows**TenPoint**$593.94**6 rev8mo ago](https://www.amazon.com/dp/B0G3QL2JWZ) [**TenPoint Titan X De-Cock Vektra - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System**TenPoint**$889.91**1 rev8mo ago](https://www.amazon.com/dp/B0G3QMP2R4) [**Barnett Hyper Whitetail 410 Crossbow Bundle 410 FPS HyperFlite Technology + 5-Pack Arrows + Sling Illuminated 4x32 Scope Rope Cocking Sled & String Dampeners for Precision Hunting**BARNETT**$467.80**2,341 rev8mo ago](https://www.amazon.com/dp/B0G1CT296X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barnett Recruit XP Crossbow Package Compact Crossbow with 2 Arrows & 3 Dot Sight Ideal for Hunting & Training for All Ages & Capabilities with Installed CCD**BARNETT**$448.79**4.5★**▲ 313%**](https://www.amazon.com/dp/B0DWHVCF25) [**Barnett XP410 with CCD Crossbow Fast 410 FPS with Installed Crank Cocking Device. Includes 4x32 Illuminated Multi Reticle Scope Lightweight Quiver Adjustable Butt Stock 2 Headhunter Arrows**BARNETT**$698.33**3.8★**▲ 255%**](https://www.amazon.com/dp/B0G966JP8Q) [**Folding Crossbow Professional Training Portable Easy Storage Lightweight Archery Equipment for Adults Target Practice (Laser Folding Crossbow Pro)**TIETHEKNOT**$38.88**3.1★**▲ 243%**](https://www.amazon.com/dp/B0FTXFH53Q) [**TenPoint Titan X De-Cock Moss Green - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System**TenPoint**$792.45**5.0★**▲ 204%**](https://www.amazon.com/dp/B0G3QNZ3G2) [**Barnett Hyper Whitetail 410 Crossbow Bundle 410 FPS HyperFlite Technology + 5-Pack Arrows + Sling Illuminated 4x32 Scope Rope Cocking Sled & String Dampeners for Precision Hunting**BARNETT**$467.80**4.6★**▲ 167%**](https://www.amazon.com/dp/B0G1CT296X)
**~~View all trending →~~**
## **What buyers say about crossbow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Value For Money**15%
*“Worth it”*
**Fun/Entertainment Experience**14%
*“It's a fun toy”*
**Durability**4%
*“Very durable”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Size-Overall**4%
*“Good size”*
**Adjustability/Rotatability/Reclining**3%
*“Its very accurate once you get the sights properly adjusted”*
**Measurement/Reading Accuracy**3%
*“Its very accurate once you get the sights properly adjusted”*
**Ease Of Use**3%
*“Plus, it comes with everything you need to get started using it right away”*
**Advertised Vs Actual Product**3%
*“performs as expected”*
### **What buyers complain about **
**Durability**18%
*“Crap, broke to easily”*
**Assembly/Installation**11%
*“Difficult assembly”*
**Instructions/User Manual/Troubleshooting**9%
*“the instructions are very vague”*
**Quality-Overall**9%
*“Cheaply made”*
**Strap/String Quality**9%
*“the string snapped”*
**Value For Money**5%
*“50 dollars down the drain”*
**Size-Overall**4%
*“is completely wrong size”*
**Strength**3%
*“The ones who say it is are just weak apparently”*
**Functionality-Overall**3%
*“It doesn't work”*
**Advertised Vs Actual Product**3%
*“I am not satisfied the image in the pictures are very misleading”*
### **Top return reasons **
**Defective Material/Parts**19%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Strap/String Quality**9%
**Size-Overall**8%
**Assembly/Installation**7%
**Durability**6%
**Quality-Overall**5%
**Value For Money**4%
**Product Condition**4%
## **Common questions**
- **Is crossbow profitable to sell on Amazon United States?**
- The niche generates $3.8M/yr across 44 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the crossbow niche?**
- 16 brands and 57 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in crossbow?**
- Top complaints mined from reviews: Durability, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 2.5%.
- **When does demand for crossbow peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the crossbow niche?**
- Listings span $9.10–$1288.53; the average listing price is $349.51 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)