---
title: "Search terms — counter - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/counter/search-terms"
last_updated: "2026-08-10T08:58:07.136Z"
locale: en
meta:
  description: "Niche score 53/100 · $780K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $780K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — counter - Flapen"
---

# **counter**

**Worth a look**

Shows low returns (1.0%), but prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list.

Market size 72Growth 21Conversion 84Competition 54Returns 95Price range 0Avg price 21Brand share 72Review moat 42Quality gap 24

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$780K**

$780K/yr · 1.1M searches

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,328.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.63**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.70–$12.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms