---
title: "Counter — $780K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/counter"
last_updated: "2026-08-07T17:32:58.626Z"
locale: en
meta:
description: "Niche score 53/100 · $780K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $780K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Counter — $780K/yr Amazon US Niche (2026) - Flapen"
---
# **counter**
**Worth a look**
Shows low returns (1.0%), but prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list.
Market size 72Growth 21Conversion 84Competition 54Returns 95Price range 0Avg price 21Brand share 72Review moat 42Quality gap 24
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$780K**
$780K/yr · 1.1M searches
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,328.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.70–$12.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, counter is a $780K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **counter market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$763K–$954K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**30%**
- SDARMING21% - Decymis17% - TESEAS8% - LKbeuuu8% - Nliyeisu8% - Amble8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
25K15KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/counter/trend)
## **Top counter search terms**
- **counter**273K/yr+0.1%5.3% conv. - **clicker counter**225K/yr-16.3%11.3% conv. - **tally counter**149K/yr-14.0%5.4% conv. - **pitch counter**47K/yr-17.4%13.7% conv. - **counter clicker**67K/yr-4.9%12.0% conv. - **counters**67K/yr-1.2%1.9% conv. - **click counter**37K/yr+4.0%10.3% conv. - **pitch counter clicker**26K/yr-9.4%15.3% conv. - **hand counter clicker**35K/yr-24.2%11.6% conv. - **counting clicker**23K/yr+11.5%9.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/counter/search-terms)
## **Top counter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$39K10%$78K15%$117K20%$156K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SDARMING Tally Counter 4-Digit Clicker Counter Metal Hand Tally Counters Clicker Pitch Counter for Counting Knitting Coaching Golf Lap Fishing**SDARMING**$6.13**4.7★6,097 rev](https://www.amazon.com/dp/B0971CF137) [2**Decymis 2 Pack Clicker Counter Metal Hand Tally Counter Clicker 4 Digit Mechanical Palm Click Counter for Counting Numbers Coaching Sports Events Count**Decymis**$6.48**4.7★1,220 rev](https://www.amazon.com/dp/B0DG89JX8K) [3**Nliyeisu 2 Pcs Clicker Counter Hand Tally Counter with Large Display - Mechanical Pitch Counter Clicker for Baseball Inventory People Counting Events Gym Reps(Silver)**Nliyeisu**$5.12**4.7★249 rev](https://www.amazon.com/dp/B0FHQ6Z3YG) [4**Amble 12 Pack Electronic Finger Counter 5 Digit LCD Electronic Digital Display Hand Tally Clicker Counter Digital Handheld Tally Counter Counting for Golf Goods Counting Lap Knitting**Amble**$10.07**4.6★665 rev](https://www.amazon.com/dp/B0CNTFCCYH) [5**KTRIO Metal Handheld Tally Counter 4-Digit Mechanical Clicker 1Pack**KTRIO**$6.37**4.7★13,942 rev](https://www.amazon.com/dp/B075QFK6DG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 PCS Hand Metal Tally Clicker Counter 4 Digit Number Clicker Counter with Nylon Lanyard Mechanical Clicker Digital Handheld Tally Counter for Knitting Lap Golf Row Coaching Umpire and Events**Tulieko**$5.04**35 rev3mo ago](https://www.amazon.com/dp/B0GWLYJ4KD) [**Amble 5 Pack Finger Clicker Counter Tally Counter with 5-Digit LCD Electronic Digital Display Clickers for Knitting Golf Lap and Inventory Counting**Amble**$8.04**79 rev9mo ago](https://www.amazon.com/dp/B0FWC5HXVX) [**LKbeuuu Metal Handheld Tally Counter Clicker Counter with 4 Digit Display**LKbeuuu**$5.06**143 rev10mo ago](https://www.amazon.com/dp/B0FS7BYJ84) [**Nliyeisu 2 Pcs Clicker Counter Hand Tally Counter with Large Display - Mechanical Pitch Counter Clicker for Baseball Inventory People Counting Events Gym Reps(Silver)**Nliyeisu**$5.12**249 rev11mo ago](https://www.amazon.com/dp/B0FHQ6Z3YG) [**LKbeuuu 4 PCS Electronic Finger Counter 5 Digit Number and LCD Electronic Digital Display Resettable Hand Tally Counting for Golf Goods Counting Lap Knitting**LKbeuuu**$4.91**305 rev1y ago](https://www.amazon.com/dp/B0F6CFJJPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 PCS Hand Metal Tally Clicker Counter 4 Digit Number Clicker Counter with Nylon Lanyard Mechanical Clicker Digital Handheld Tally Counter for Knitting Lap Golf Row Coaching Umpire and Events**Tulieko**$5.04**4.4★**▲ 314%**](https://www.amazon.com/dp/B0GWLYJ4KD) [**ALDMIO 15 Pcs Electronic Finger Counter 5 Digital Finger Counter Resettable Hand Tally Clicker Counters for Counting Numbers Knitting Coaching Golf Lap Fishing School Sports Event**ALDMIO**$10.73**4.5★**▲ 138%**](https://www.amazon.com/dp/B0DRNJTYYR) [**WEIMELTOY Tally Counter 10pc Electronic Finger Counter Digtal Clicker Counter 5 Digit LCD Counting for Knitting/Golf/Coaching/Goods Counting/Lap Etc**WEIMELTOY**$6.84**4.6★**▲ 129%**](https://www.amazon.com/dp/B0F8BLZGFG) [**LKbeuuu Metal Handheld Tally Counter Clicker Counter with 4 Digit Display**LKbeuuu**$5.06**4.8★**▲ 84%**](https://www.amazon.com/dp/B0FS7BYJ84) [**Clicker Counter Handheld Tally Counter 4-Digit Number Counter 2 Pack Hand Mechanical Counters Clickers Pitch Umpire Click Counter for Coaching Knitting People Lap Fishing Golf (Pink White)**TESEAS**$6.09**4.7★**▲ 74%**](https://www.amazon.com/dp/B0DJ73F7ZW)
**~~View all trending →~~**
## **What buyers say about counter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“smooth to operate”*
**Value For Money**13%
*“Amazing price”*
**Advertised Vs Actual Product**13%
*“As Advertised”*
**Quality-Overall**13%
*“Excellent product very well made”*
**Efficiency**8%
*“Working good”*
**Fun/Entertainment Experience**4%
*“good fun”*
**Durability**4%
*“They dont break easily”*
**Size-Overall**3%
*“Great Size”*
**Touch/Button Controls**3%
*“the buttons click smoothly”*
**Exercise/Sports Suitability**3%
*“This is perfect for walking laps at the gym”*
### **What buyers complain about **
**Durability**13%
*“Not durable”*
**Quality-Overall**13%
*“Bad quality”*
**Functionality-Overall**10%
*“Did not work”*
**Touch/Button Controls**6%
*“Buttons Are a Little Loose”*
**Size-Overall**5%
*“however its much too big”*
**Noise Level**4%
*“Too loud”*
**Value For Money**3%
*“Cheap”*
**Defective Material/Parts**3%
*“One dead on arrival”*
**Advertised Vs Actual Product**3%
*“DIFFERENT PRODUCT THAN PICTURED”*
**Display-Overall**3%
*“Can't even see the 1 because it is on the edge of the screen”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**15%
**Value For Money**10%
**Touch/Button Controls**7%
**Noise Level**7%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Display-Overall**3%
**Ease Of Use**2%
## **Common questions**
- **Is counter profitable to sell on Amazon United States?**
- The niche generates $780K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the counter niche?**
- 19 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in counter?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.0%.
- **When does demand for counter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the counter niche?**
- Listings span $4.70–$12.00; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 2,328 reviews — the moat a new listing must climb.
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