---
title: "Cot — $10.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cot"
last_updated: "2026-08-07T04:26:27.966Z"
locale: en
meta:
description: "Niche score 64/100 · $10.1M/yr market · 9.2M searches/yr · $83.25 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $10.1M/yr market · 9.2M searches/yr · $83.25 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cot — $10.1M/yr Amazon US Niche (2026) - Flapen"
---
# **cot**
**Launch it**
A $10.1M/yr market growing +37.9% this quarter with returns at 4.3% — clears our launch bar.
Market size 100Growth 61Conversion 17Competition 81Returns 34Price range 25Avg price 81Brand share 86Review moat 40Quality gap 70
**Market size**
**Incredible****$10.1M**
$10.1M/yr · 9.2M searches
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****$83.25**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,504.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$29.01–$317.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cot is a $10.1M/yr Amazon United States market (9.2M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cot market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$8.3M–$10.4M**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**49%**
Top 20: 85%
**Top-5 click share**
**34%**
Top 20: 66%
**Open market**
**46%**
- ABORON16% - Coleman14% - CYMULA8% - JEAREY6% - OLIXIS6% - ATORPOK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
300K200KSpike '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cot/trend)
## **Top cot search terms**
- **camping cot**1.7M/yr+70.1%1.2% conv. - **cot**1.7M/yr+31.8%1.2% conv. - **camping bed**520K/yr+85.1%0.4% conv. - **folding bed**819K/yr+3.0%0.4% conv. - **camping cots for adults**511K/yr+73.9%1.2% conv. - **foldable bed**697K/yr+2.2%0.3% conv. - **portable bed**477K/yr+3.7%0.3% conv. - **camping cots**256K/yr+92.2%1.0% conv. - **folding bed with mattress**354K/yr+10.4%0.5% conv. - **cots for sleeping**342K/yr-5.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cot/search-terms)
## **Top cot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$302K6%$604K9%$906K12%$1.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coleman Trailhead II Large Folding Cot with Easy Setup & Takedown Supports Adults up to 6ft 2in or 300lbs Great for Camping Lounging Elevated Sleeping Guests & More**Coleman**$58.62**4.4★24,893 rev](https://www.amazon.com/dp/B003696236) [2**CYMULA Camping Cot Pad 2 Inch Memory Foam Camping Pad for Folding Cot and Foldable Cot Portable Roll Up Camp Gear for Car Camping Travel Tent Non-Slip Waterproof Bottom Removable Cover Pad Only**CYMULA**$49.99**4.4★530 rev](https://www.amazon.com/dp/B0DKJ9FNF7) [3**ABORON Camping Cot for Adult 28 Extra Wide Heavy-Duty 1200D Oxford Cot for Sleeping Portable Folding Camp Bed with Mat & Carry Bag**ABORON**$57.84**4.2★8,610 rev](https://www.amazon.com/dp/B09NR1F63Q) [4**JEAREY Camping Cot for Sleeping 28 Extra Wide Heavy-Duty 1200D Oxford Foliding Cots for Adults Portable with Mattress Carry Bag for Guest Travel Hiking Navy**JEAREY**$54.66**4.3★274 rev](https://www.amazon.com/dp/B0FY2W4RWX) [5**ABORON XXL Camping Cot for Adults Oversized 7832 Folding Camping Bed 900LBS Heavy Duty Outdoor Sleeping Cot with Mattress Pad 1200D Oxford Portable with Carry Bag**ABORON**$82.64**4.2★8,610 rev](https://www.amazon.com/dp/B0GMGWMB5C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLIXIS Folding Camping Cot Rollaway Bed Portable Camping Bed for Indoor & Outdoor Sleeping Cot for Adults 3.5 Cushion 440 lbs Sturdy Frame Quick Setup Compact Carry & Storage Blue**OLIXIS**$46.17**95 rev3mo ago](https://www.amazon.com/dp/B0GVYZ1WK7) [**OLIXIS Camping Cot - Sleeping Folding Cots for Adults Foldable Army Bed for Camping Backyard Traveling Guest Bed 73x35.8x17.7 300 LBS Capacity. Portable Cot for Multi-Scene use**OLIXIS**$37.51**37 rev4mo ago](https://www.amazon.com/dp/B0GT52NR2C) [**ABORON XXL Camping Cot for Adults Oversized 7832 Folding Camping Bed 900LBS Heavy Duty Outdoor Sleeping Cot with Mattress Pad 1200D Oxford Portable with Carry Bag**ABORON**$82.64**8,610 rev5mo ago](https://www.amazon.com/dp/B0GMGWMB5C) [**BSISHL Adjustable Folding Camping Cot with Mattress(L70in)**BSISHL**$59.06**126 rev6mo ago](https://www.amazon.com/dp/B0GJDZ3932) [**JEAREY Camping Cot for Sleeping 28 Extra Wide Heavy-Duty 1200D Oxford Foliding Cots for Adults Portable with Mattress Carry Bag for Guest Travel Hiking Navy**JEAREY**$54.66**274 rev8mo ago](https://www.amazon.com/dp/B0FY2W4RWX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLIXIS Camping Cot - Sleeping Folding Cots for Adults Foldable Army Bed for Camping Backyard Traveling Guest Bed 73x35.8x17.7 300 LBS Capacity. Portable Cot for Multi-Scene use**OLIXIS**$37.51**4.0★**▲ 190%**](https://www.amazon.com/dp/B0GT52NR2C) [**OLIXIS Folding Camping Cot Rollaway Bed Portable Camping Bed for Indoor & Outdoor Sleeping Cot for Adults 3.5 Cushion 440 lbs Sturdy Frame Quick Setup Compact Carry & Storage Blue**OLIXIS**$46.17**4.2★**▲ 186%**](https://www.amazon.com/dp/B0GVYZ1WK7) [**ABORON Camping Cot for Adult 28 Extra Wide Heavy-Duty 1200D Oxford Cot for Sleeping Portable Folding Camp Bed with Mat & Carry Bag**ABORON**$58.81**4.2★**▲ 178%**](https://www.amazon.com/dp/B0B2RTS2B1) [**ABORON XXL Camping Cot for Adults Oversized 7832 Folding Camping Bed 900LBS Heavy Duty Outdoor Sleeping Cot with Mattress Pad 1200D Oxford Portable with Carry Bag**ABORON**$82.64**4.2★**▲ 166%**](https://www.amazon.com/dp/B0GMGWMB5C) [**BSISHL Adjustable Folding Camping Cot with Mattress(L70in)**BSISHL**$59.06**4.0★**▲ 123%**](https://www.amazon.com/dp/B0GJDZ3932)
**~~View all trending →~~**
## **What buyers say about cot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“the mattress is quite comfortable”*
**Quality-Overall**10%
*“Good quality bed”*
**Assembly/Installation**7%
*“Easy assembly”*
**Value For Money**7%
*“Great deal”*
**Strength**7%
*“The bed frame is sturdy”*
**Ease Of Use**4%
*“Easy to fold”*
**Size-Overall**4%
*“True to size”*
**Cushion**3%
*“The cushioning on it is nice”*
**Advertised Vs Actual Product**3%
*“Exactly what I expected”*
**Weight Light**3%
*“Great packable lightweight pad”*
### **What buyers complain about **
**Comfort-Overall**12%
*“Not as comfortable as they say”*
**Thickness**8%
*“Definitely not as thick as it shows”*
**Size-Overall**6%
*“Too small”*
**Cushion**5%
*“Not enough padding”*
**Durability**5%
*“Broken”*
**Quality-Overall**5%
*“not well made”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Assembly/Installation**5%
*“Absolutely impossible to set up”*
**Weight Heavy**3%
*“Very heavy”*
**Inflation/Deflation**2%
*“Does not stay inflated”*
### **Top return reasons **
**Size-Overall**25%
**Comfort-Overall**18%
**Advertised Vs Actual Product**9%
**Weight Heavy**6%
**Thin**4%
**Assembly/Installation**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Cushion**3%
**Thickness**3%
## **Common questions**
- **Is cot profitable to sell on Amazon United States?**
- The niche generates $10.1M/yr across 66 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (64/100).
- **How competitive is the cot niche?**
- 41 brands and 83 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in cot?**
- Top complaints mined from reviews: Comfort-Overall, Thickness, Size-Overall. The return rate is 4.3%.
- **When does demand for cot peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cot niche?**
- Listings span $29.01–$317.41; the average listing price is $83.25 (sweet spot $15–$100). The average incumbent carries 2,504 reviews — the moat a new listing must climb.
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