---
title: "Trend — cot mattress - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cot-mattress/trend"
last_updated: "2026-08-11T21:49:29.595Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cot mattress - Flapen"
---

# **cot mattress**

**Worth a look**

Shows a sweet-spot price point ($64.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 80Conversion 20Competition 82Returns 24Price range 36Avg price 88Brand share 87Review moat 39Quality gap 72

**Avg price**

**Great****$64.89**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Growth**

**Great****+73.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.0M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,605.62**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$14.00–$248.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Bad****5.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend