---
title: "Cot Mattress — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cot-mattress"
last_updated: "2026-08-11T15:51:01.127Z"
locale: en
meta:
description: "Niche score 65/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cot Mattress — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **cot mattress**
**Worth a look**
Shows a sweet-spot price point ($64.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 80Conversion 20Competition 82Returns 24Price range 36Avg price 88Brand share 87Review moat 39Quality gap 72
**Avg price**
**Great****$64.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Growth**
**Great****+73.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.0M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,605.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$14.00–$248.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cot mattress is a $1.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cot mattress market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$973K–$1.3M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**48%**
Top 20: 81%
**Top-5 click share**
**33%**
Top 20: 63%
**Open market**
**46%**
- CYMULA20% - Yuzonc7% - Pretyw7% - Intex7% - FNARMW6% - Hikenture5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cot-mattress/trend)
## **Top cot mattress search terms**
- **cot mattress**242K/yr+46.4%1.1% conv. - **camping beds for adults**152K/yr+75.5%0.3% conv. - **camping air mattresses**89K/yr+115.9%0.6% conv. - **double sleeping pad**63K/yr+122.1%1.9% conv. - **camping mattress 2 person**58K/yr+96.7%1.2% conv. - **roll up mattress**70K/yr+24.6%0.5% conv. - **queen camping mattress**43K/yr+128.2%1.1% conv. - **camping mattress queen**37K/yr+150.0%0.9% conv. - **travel mattress topper**39K/yr+32.2%0.4% conv. - **sleeping pad for camping 2 person**25K/yr+150.3%2.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cot-mattress/search-terms)
## **Top cot mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$32K6%$63K9%$95K12%$126K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Sleeping Mat for Adults Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress**CYMULA**$58.27**4.5★1,952 rev](https://www.amazon.com/dp/B0BZ87ZQ7W) [2**Yuzonc Double Sleeping Pad - Self Inflating 4 Extra-Thick for 2 Person with Pillow Built-in Foot Pump Inflatable Sleeping Mat for Backpacking Hiking Traveling Tent Portable Camping Mat**Yuzonc**$49.18**4.2★1,924 rev](https://www.amazon.com/dp/B0CZRDFR73) [3**Pretyw Double Sleeping Pad for Camping - Ultralight Camping Mattress with Pillow Built-in Foot Pump Compact Inflatable 2-Person Portable Mat for Backpacking Hiking Car Traveling Beach Tent**Pretyw**$46.20**4.2★774 rev](https://www.amazon.com/dp/B0DSKJCTPX) [4**FNARMW Double Sleeping Pad Camping Self Inflating 6 Extra-Thick 2 Person Pillow Built-in Foot Pump Waterproof Inflatable Sleeping Mat Backpacking Tent Hiking Portable Camping Pad (Navy Grey)**FNARMW**$52.31**4.2★1,266 rev](https://www.amazon.com/dp/B0CTHJ8Q1S) [5![GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]](https://m.media-amazon.com/images/I/51vSxYhU+sL.jpg)**GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover\[Cot: 72 * 24 * 3\]**Gaialoop**$67.68**4.4★1,782 rev](https://www.amazon.com/dp/B0BQ2V13PR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pretyw Double Sleeping Pad for Camping - 5.5 Ultra-Thick Camping Mattress with Pillow Built-in Foot Pump Compact 2-Person Portable Camping Mat for Backpacking Hiking Car Traveling Beach Tent**Pretyw**$52.00**27 rev4mo ago](https://www.amazon.com/dp/B0GR96JXJB) [**JEAREY Camping Cot for Sleeping 28 Extra Wide Heavy-Duty 1200D Oxford Foliding Cots for Adults Portable with Mattress Carry Bag for Guest Travel Hiking Navy**JEAREY**$54.66**274 rev8mo ago](https://www.amazon.com/dp/B0FY2W4RWX) [**Tuphen Cot Mattress Pad-Cot Pads for Camping Cot Mattress Topper Camping Mattress Sleeping Pad 75x30 Soft Lightweight Quilted Pads for Camp Cot/RV Bunk/Narrow Twin Beds (Grey)**tuphen**$28.51**146 rev1y ago](https://www.amazon.com/dp/B0FHWB1GF1) [**Memory Foam Camping Pad 3 Inch Thick Soft Sleeping Pad with Waterproof Cover Roll Up Cot Pad Topper for Travel Truck Bed Tent Pad Only**Coldwind**$52.10**106 rev1y ago](https://www.amazon.com/dp/B0F93PHXPH) [**Double Sleeping Pad Ultralight 4 Extra-Thick Self Inflating Sleeping Mat for 2 Person with Pillow Built-in Foot Pump Portable Camping Mat for Backpacking Hiking Traveling Tent Camping**TEKIK**$41.04**579 rev1y ago](https://www.amazon.com/dp/B0DYSGH4FT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pretyw Double Sleeping Pad for Camping - 5.5 Ultra-Thick Camping Mattress with Pillow Built-in Foot Pump Compact 2-Person Portable Camping Mat for Backpacking Hiking Car Traveling Beach Tent**Pretyw**$52.00**4.2★**▲ 181%**](https://www.amazon.com/dp/B0GR96JXJB) [**JEAREY Camping Cot for Sleeping 28 Extra Wide Heavy-Duty 1200D Oxford Foliding Cots for Adults Portable with Mattress Carry Bag for Guest Travel Hiking Navy**JEAREY**$54.66**4.3★**▲ 93%**](https://www.amazon.com/dp/B0FY2W4RWX) [**Hikenture 4 Thick Self Inflating Sleeping Pad with Electric Pump Foam & Air Camping Mattress 2 Person 9.5 R-Value Insulated Sleeping Mat Portable Double Camping Pad for Tent Car Truck**Hikenture**$156.20**4.5★**▲ 90%**](https://www.amazon.com/dp/B0DNDWKT7V) [**Intex 64757E Dura-Beam Standard Downy Air Mattress: Fiber-Tech - Twin Size - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately**Intex**$14.00**4.3★**▲ 41%**](https://www.amazon.com/dp/B0989JLFGW) [**Intex 64417ED 22in Queen Dura-Beam Comfort Plush High-Rise Inflatable Air Mattress with Built in Pump for Travel and Camping 600lb Weight Capacity**Intex**$62.54**4.3★**▲ 40%**](https://www.amazon.com/dp/B0869HGSVL)
**~~View all trending →~~**
## **What buyers say about cot mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Absolutely comfortable”*
**Quality-Overall**9%
*“The quality is solid”*
**Value For Money**7%
*“Amazing value”*
**Size-Overall**5%
*“Exact size”*
**Ease Of Use**5%
*“Easy to operate”*
**Cushion**4%
*“Absolutely love this cushion”*
**Durability**3%
*“Durable material”*
**Assembly/Installation**3%
*“Easy Set Up”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Weight Light**3%
*“Great packable lightweight pad”*
### **What buyers complain about **
**Inflation/Deflation**12%
*“Does NOT stay inflated”*
**Leak-Proof**10%
*“leaks like a sieve”*
**Comfort-Overall**8%
*“It was an uncomfortable night”*
**Durability**8%
*“Falling Apart”*
**Quality-Overall**7%
*“Awful quality”*
**Size-Overall**7%
*“Not true to size”*
**Thickness**6%
*“Definitely not as thick as it shows”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Value For Money**2%
*“Notworth the price”*
**Cushion**2%
*“Not enough padding”*
### **Top return reasons **
**Size-Overall**27%
**Comfort-Overall**13%
**Inflation/Deflation**11%
**Leak-Proof**8%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Thin**3%
**Thickness**3%
**Quality-Overall**2%
## **Common questions**
- **Is cot mattress profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 61 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the cot mattress niche?**
- 42 brands and 85 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in cot mattress?**
- Top complaints mined from reviews: Inflation/Deflation, Leak-Proof, Comfort-Overall. The return rate is 5.3% — above our launch gate.
- **When does demand for cot mattress peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the cot mattress niche?**
- Listings span $14.00–$248.73; the average listing price is $64.89 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.
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