---
title: "Cornell — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cornell"
last_updated: "2026-08-11T15:49:05.128Z"
locale: en
meta:
description: "Niche score 46/100 · $90K/yr market · 104K searches/yr · $35.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $90K/yr market · 104K searches/yr · $35.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cornell — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **cornell**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 62Conversion 30Competition 87Returns 23Price range 91Avg price 95Brand share 5Review moat 46Quality gap 33
**Avg price**
**Incredible****$35.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.79–$54.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Growth**
**Good****+38.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,885.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$90K**
$90K/yr · 104K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, cornell is a $90K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cornell market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$89K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#9,705**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **80%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**1%**
- Barnesmith46% - Ivysport38% - Cornell University11% - Legacy2% - College Flags & Banners Co.1% - Tervis1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cornell/trend)
## **Top cornell search terms**
- **cornell**23K/yr+34.3%1.0% conv. - **cornell university apparel**21K/yr+35.2%1.3% conv. - **cornell university**12K/yr+64.3%1.0% conv. - **cornell t shirt**7K/yr+105.1%2.5% conv. - **cornell merch**6K/yr+62.1%1.3% conv. - **cornell shirt**6K/yr+80.2%2.2% conv. - **cornell university merchandise**6K/yr+90.8%0.6% conv. - **cornell sweatshirt**10K/yr-29.8%1.4% conv. - **cornell university merch**4K/yr+20.7%1.1% conv. - **cornell hoodie**5K/yr-7.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cornell/search-terms)
## **Top cornell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barnesmith Cornell University Big Red Hooded Sweatshirt Heritage Charcoal Grey Small**Barnesmith**$42.30**4.6★7,702 rev](https://www.amazon.com/dp/B0844R1YJZ) [2**Barnesmith Cornell University Hooded Sweatshirt Heritage Cornell Big Red - Red XX-Large**Barnesmith**$42.41**4.6★7,702 rev](https://www.amazon.com/dp/B07ZQN87S5) [3**Ivysport Cornell University Hooded Sweatshirt Essential Heather Grey Small**Ivysport**$33.67**4.6★436 rev](https://www.amazon.com/dp/B000L3R4Y6) [4**Barnesmith Cornell University Hooded Sweatshirt Heritage Cornell Big Red - Red Small**Barnesmith**$44.82**4.6★7,702 rev](https://www.amazon.com/dp/B07ZQQPL2X) [5**Ivysport Cornell University Crewneck Sweatshirt Essential Red XX-Large**Ivysport**$47.86**4.7★554 rev](https://www.amazon.com/dp/B000L3VRCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barnesmith Cornell University Big Red Adult Unisex Crewneck Sweatshirt Classic Charcoal Grey XX-Large**Barnesmith**$36.23**98 rev2y ago](https://www.amazon.com/dp/B0CM9TYXCC) [**Barnesmith Cornell University Big Red Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large**Barnesmith**$46.97**769 rev4y ago](https://www.amazon.com/dp/B09TT9KFBH) [**Barnesmith Cornell University Big Red Adult Unisex Crewneck Sweatshirt Spirit Red XX-Large**Barnesmith**$40.82**769 rev5y ago](https://www.amazon.com/dp/B096WR1MF7) [**Cornell Fan Favorite Arch Red | Cornell University T-Shirt**Cornell University**$21.82**11 rev5y ago](https://www.amazon.com/dp/B08V96R1MX) [**Cornell Mens Neutral Fan Favorite Arch | Cornell University Pullover Hoodie**Cornell University**$39.32**69 rev5y ago](https://www.amazon.com/dp/B08V5N5XY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ivysport Cornell University Long Sleeve T-Shirt Mascot Logo 100% Cotton Red Long Sleeve T-Shirt X-Large**Ivysport**$29.91**4.4★**▲ 50%**](https://www.amazon.com/dp/B01MTTK19W) [**Ivysport Cornell University Hooded Sweatshirt Essential Heather Grey Medium**Ivysport**$50.98**4.6★**▲ 50%**](https://www.amazon.com/dp/B000L3TMCI) [**Ivysport Cornell University Short-Sleeve T-Shirt Crest Red XX-Large**Ivysport**$25.93**4.5★**▲ 49%**](https://www.amazon.com/dp/B000L3T23M) [**Ivysport Cornell University Hooded Sweatshirt Essential Heather Grey Small**Ivysport**$33.67**4.6★**▲ 45%**](https://www.amazon.com/dp/B000L3R4Y6) [**Ivysport Cornell University Hooded Sweatshirt Crest Red Small**Ivysport**$31.63**4.6★**▲ 45%**](https://www.amazon.com/dp/B000L3XOQS)
**~~View all trending →~~**
## **What buyers say about cornell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**44%
*“Great quality”*
**Size-Overall**25%
*“Good fit”*
**Warmth**13%
*“Warm and comfortable”*
**Washability**6%
*“Super soft after washing”*
**Soft Feel**6%
*“Super soft and true to size”*
### **What buyers complain about **
**Value For Money**25%
*“Definitely not worth the money”*
**Quality-Overall**25%
*“Graphic seems very cheap”*
**Strength**25%
*“I do think a bit flimsy”*
### **Top return reasons **
**Size-Overall**51%
**Color**13%
**Quality-Overall**6%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Print Quality**4%
**Value For Money**3%
**Thin**3%
**Shape/Style**2%
**Smell**2%
## **Common questions**
- **Is cornell profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 64 tracked products. 90-day search growth is +38.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cornell niche?**
- 8 brands and 7 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in cornell?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 5.5% — above our launch gate.
- **When does demand for cornell peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the cornell niche?**
- Listings span $12.79–$54.92; the average listing price is $35.78 (sweet spot $15–$100). The average incumbent carries 1,885 reviews — the moat a new listing must climb.
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