---
title: "Trend — cool outdoor stuff - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cool-outdoor-stuff/trend"
last_updated: "2026-08-11T20:52:14.465Z"
locale: en
meta:
  description: "Niche score 47/100 · $33K/yr market · 147K searches/yr · $24.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $33K/yr market · 147K searches/yr · $24.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cool outdoor stuff - Flapen"
---

# **cool outdoor stuff**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 79Conversion 11Competition 13Returns 84Price range 86Avg price 95Brand share 34Review moat 27Quality gap 83

**Avg price**

**Incredible****$24.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.04–$62.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Great****+71.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,811.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$33K**

$33K/yr · 147K searches

## Trend