---
title: "Compass — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/compass"
last_updated: "2026-08-05T21:26:30.005Z"
locale: en
meta:
description: "Niche score 56/100 · $2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Compass — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **compass**
**Worth a look**
Shows a $2.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 25Conversion 56Competition 24Returns 79Price range 80Avg price 89Brand share 56Review moat 40Quality gap 52
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 2.4M searches
**Avg price**
**Great****$20.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.92–$107.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,452.39**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, compass is a $2.3M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **compass market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.0M–$2.6M**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**17 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**24%**
- Trcosenp24% - Coghlan's20% - TurnOnSport11% - Sportneer9% - RLXMARTD6% - JSD4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
70K50KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/compass/trend)
## **Top compass search terms**
- **compass**1.5M/yr-2.5%3.5% conv. - **compass hiking survival**226K/yr-0.6%4.1% conv. - **compass for kids**107K/yr+1.2%3.2% conv. - **compas**71K/yr-3.5%1.8% conv. - **compass keychain**58K/yr+17.4%1.0% conv. - **compasses**59K/yr+1.1%1.3% conv. - **kids compass**47K/yr+4.5%3.1% conv. - **pocket compass**40K/yr+9.0%1.1% conv. - **brass compass**35K/yr+21.9%0.4% conv. - **brujula**33K/yr+9.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/compass/search-terms)
## **Top compass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$232K20%$463K30%$695K40%$926K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.**Trcosenp**$3.92**4.4★432 rev](https://www.amazon.com/dp/B0DS236ZB7) [2**Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering**Coghlan's**$8.89**4.3★1,689 rev](https://www.amazon.com/dp/B07FV7955Q) [3**TurnOnSport Orienteering Compass | Advanced Scout Compass for Camping & Hiking - Best for Map Reading & Navigation - Great Gift for Kids & Professionals**TurnOnSport**$10.01**4.5★9,874 rev](https://www.amazon.com/dp/B07CK8B3R3) [4**Sportneer Military Lensatic Sighting Compass with Carrying Bag Waterproof and Shakeproof Army Green**Sportneer**$14.00**4.6★10,693 rev](https://www.amazon.com/dp/B01MY6VVWU) [5**4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)**RLXMARTD**$9.94**4.4★300 rev](https://www.amazon.com/dp/B0DGQBRY2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking**Amazon Basics**$7.28**61 rev3mo ago](https://www.amazon.com/dp/B0FPDY455P) [**Waterproof Brass Compass for Hiking Survival & Navigation Large Dial Pocket Compass with Keychain Loop Ideal Metal Brujula de Mano for Kids Scouts Hunting & Compass Gifts for Men**SustainaNest**$10.06**107 rev11mo ago](https://www.amazon.com/dp/B0FM7CXMM5) [**Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.**Trcosenp**$3.92**432 rev1y ago](https://www.amazon.com/dp/B0DS236ZB7) [**4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)**RLXMARTD**$9.94**300 rev1y ago](https://www.amazon.com/dp/B0DGQBRY2Z) [**1 PCS Camping Survival Metal Compass for Hiking Camping**JSD**$7.26**438 rev2y ago](https://www.amazon.com/dp/B0D5LG17LW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking**Amazon Basics**$7.28**4.3★**▲ 232%**](https://www.amazon.com/dp/B0FPDY455P) [**Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering**Coghlan's**$8.89**4.3★**▲ 89%**](https://www.amazon.com/dp/B07FV7955Q) [**CompassesHiking Compass for Survival with Waterproof Durable and Pocket-SizedTactical Survival Compass with LanyardClimbing Biking Exploring Geology Outdoor Activities**Jewheg**$9.43**4.6★**▲ 55%**](https://www.amazon.com/dp/B0D5DC67KF) [**Waterproof Brass Compass for Hiking Survival & Navigation Large Dial Pocket Compass with Keychain Loop Ideal Metal Brujula de Mano for Kids Scouts Hunting & Compass Gifts for Men**SustainaNest**$10.06**3.8★**▲ 33%**](https://www.amazon.com/dp/B0FM7CXMM5) [**4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)**RLXMARTD**$9.94**4.4★**▲ 33%**](https://www.amazon.com/dp/B0DGQBRY2Z)
**~~View all trending →~~**
## **What buyers say about compass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Value For Money**17%
*“A great value”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**GPS**7%
*“I appreciate this compass and having it be affordable and accurate”*
**Ease Of Use**7%
*“Easy to use”*
**Weight Light**4%
*“It's lightweight,”*
**Durability**4%
*“Very Durable”*
**Fun/Entertainment Experience**3%
*“good for easy kids activities”*
**Efficiency**3%
*“This compass works perfectly”*
**Strength**3%
*“Surprisingly Sturdy”*
### **What buyers complain about **
**Quality-Overall**20%
*“I do not understand how this product is so cheap compared to others of the same quality”*
**Functionality-Overall**19%
*“Does not serve the purpose at all”*
**Size-Overall**8%
*“The face is a bit small”*
**Instructions/User Manual/Troubleshooting**7%
*“no instructions”*
**Value For Money**7%
*“Save your money”*
**Ease Of Use**4%
*“Not useable”*
**Measurement/Reading Accuracy**4%
*“Oh and the calibration is a tad bit off”*
**Strength**3%
*“Fragile, breaks easy”*
**Weight Heavy**3%
*“Way too heavy for hiking”*
**Durability**2%
*“Fell apart within a month”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**15%
**Weight Heavy**7%
**Measurement/Reading Accuracy**7%
**Value For Money**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**GPS**4%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is compass profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the compass niche?**
- 17 brands and 29 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in compass?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Size-Overall. The return rate is 1.8%.
- **When does demand for compass peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the compass niche?**
- Listings span $3.92–$107.84; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.
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